Rohit Ohri takes charge at FCB Ulka

By A Correspondent

As you read this, Rohit Ohri has taken charge as Group Chairman and CEO of FCB Ulka. The former Dentsu India CEO was until recently serving a cooling off period. Ohri is scheduled to address employees at a town hall later this week.

As may be recalled, in July 2015, Carter Murray, Worldwide CEO of FCB, had issued a confirmation on Ohri’s appointment and that he succeed Nagesh Alai who, after 25 years with FCB who was scheduled to move into the role of Global Vice-chairman at FCB, working on special initiatives for Murray.

“I want to thank Nagesh for dedicating his career to our FCB operations in India and for helping FCB Ulka become one of the strongest agencies in the country. I look forward to working with him on special global initiatives,” said Murray.

On Ohri, Murray said the following in a communiqué: “When Nagesh and the Board introduced me to Rohit as someone they felt fitted the culture of the company, I was struck by his passion for what we do, his focus on great work and strong client relationships, and his natural gravitas. If you add his track record in the industry, Rohit is someone whom I think will lead FCB Ulka forward with vision and energy, and keep the flame strong.”

With FCB’s newly restructured global company, Ohri will serve as a member of the global operating committee and report directly to Murray in New York.

“FCB has gone back to its roots and is reigniting its brand essence under Carter’s leadership. The opportunity to partner with him, in what could be the most defining time in the history of FCB convinced me to quit my regional assignment and come back to India,” said Ohri in a statement.“FCB Ulka has a rich legacy of creating solid brand-building work. It’s a company that values partnerships, people and culture. The opportunity to build on this legacy and to take a great agency to greater heights is truly exciting. I’m delighted to be at the right place at the right time and with the right people.”