MxMIndia

Tag: PMG

  • Polycab India, has become the official partner of the International Cricket Council (ICC)

    Polycab India is official ICC partner thanks to Madison Media & PMG

    By Our Staff

     

    Leading electrical goods company Polycab India has become the official partner of the International Cricket Council (ICC). Madison Media and Professional Management Group (PMG) consulted Polycab on this deal.

     

    ICC and Polycab’s association begins immediately and will cover all major ICC men’s and women’s events until 2023. This includes the ICC Women’s T20 World Cup in 2023, which will take place in South Africa; the ICC Men’s World Cup 2023, which will be held in India; and the ICC World Test Championship 2023, which will be held in England.

     

    On this announcement, Nilesh Malani, President and Chief Marketing Officer, Polycab India, said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, partner with the International Cricket Council. The game is a passion for millions of fans worldwide and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are happy to collaborate with Madison Media and PMG and leverage their unique strengths to deliver outstanding results for Polycab”.

     

    Added Sam Balsara, Chairman, Madison World on this association: “As Polycab embarks on a journey to build a Mega Brand in India, it has taken the right step of building a deeper association with Cricket. Ground sponsorship of ICC events create a certain aura for the Brand. And this year the ICC Men’s World Cup will also be held in India, which will increase the interest of Indians in the tournament. I have no doubt that Polycab will gain deeply by becoming the Official Partner of ICC.”

     

  • The deal puts Dhawan amongst the league of the richest cricketers in world cricket today

    PMG signs Shikhar Dhawan for three years

    By A Correspondent

     

    Sports marketing company Professional Management Group (PMG) has signed Indian cricket’s youth icon Shikhar Dhawan for a three-year period.

     

    As part of this long term association PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management. PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.

     

    Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said, “We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India’s most gifted cricketers with right aggression, competitiveness and consistency. He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

     

    Speaking on the occasion Melroy D’souza, Chief Operating Officer, PMG said, “It is a pleasure to have Shikhar onboard as PMG’s marquee celebrity signing. Shikhar optimizes hard work, success, consistency, style and game changer, something which today’s youth and brands connect to. We are confident that together we will form a formidable partnership with key focus areas being for him to connect more closely with his fans and further develop his brand imagery and portfolio of premium brands.”

     

    After signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG’s intent of being serious player in the Player Management vertical.The deal puts Dhawan amongst the league of the richest cricketers in world cricket today.