By A Correspondent
Network Advertising has launched its latest ad campaign for homegrown lifestyle brand, Ellementry.
Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “In our everyday life, we tend to play down the importance of aesthetics in mundane things. The campaign rides on this insight and turns it on its head to talk about the larger philosophy of making everyday beautiful. The idea was to revive the power of print and attempt a ‘slow down and sit back’ approach to advertising that matches the brand ethics – ‘life is beautiful’”.
Added Ayush Baid – Founder, Ellementry.com: “From Day 1 we have built our brand on six core pillars – Form & Function, Fusion, Culture Revival, Food Safe, Sustainability and Hand Crafted. Each of the pillars has been carefully chosen because in some manner or other they make each and every day beautiful for us, our people, our consumer and the environment. However, being a young brand, not many people knew about us or our philosophy. That’s where the ‘Everyday beautiful’ campaign created by Network fits perfectly well to inform the consumer about our brand, our philosophy and our brand pillars.”