By A Correspondent
Network Advertising has launched a campaign for homegrown lifestyle brand, Ellementry.
Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “Ellementry gives you the opportunity to build a brand through good old days of print. With a core proposition of form marrying function, it creates a design genre that’s new to us. Never before we had mundane products that take aesthetics seriously. And that’s how we arrived at the idea of ‘everyday beautiful.’ To find beauty in everyday things. Like a rolling pin or a tea rest. From a creative point of view, there’s immense satisfaction in reviving the dying art of soft persuasion through headlines in the mad days of cluttered television.”
Added Ayush Baid, Founder, Ellementry.com: “Since our inception, we have focussed on creating products that are a balance of form and function. So much is our focus on this core proposition that if a product satisfies one but not the other we don’t launch it. When it comes to gifting, our research indicated that people often give beautiful useless gifts which just get passed on from one person to the other. To break this cycle, we created a range for gifting during this festive season. Our products are not only beautiful to look at but also thoughtfully designed. We strongly believe that consumers will want to keep and use our products rather than passing them forward. Our ‘Thoughtful and Beautiful gifts’ campaign is a natural progression of our previous campaign of ‘Everyday beautiful’.’
