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Tag: Network Advertising

  • Conceptualised by Network Advertising and produced by 10 Films

    Vinod Cookware launches new TVC

    Vinod Cookware has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range.

    Conceptualised by Network Advertising and produced by 10 Films, the TVC depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consistent heat distribution and minimizes food burning.

    Said Shayondeep Pal, CCO of Network Advertising: “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    Added Shouvik Basu, Founder & Executive Producer of 10 Films: “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Said Sunil Agarwal, Director of Vinod Cookware,: “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • He joins Network from BBDO, Gurugram.

    Akashneel Dasgupta joins Network Advtg as Chief Creative Officer

    By Our Staff

     

    Akashneel Dasgupta
    Akashneel Dasgupta

    Network Advertising has appointed Akashneel Dasgupta as its Chief Creative Officer. He joins Network from BBDO, Gurugram.

     

    A MICA graduate with over 16 years of experience who began his career as a Strategic Planner but switched over to creative given his interests in films and filmmaking.

     

    Added Vinod Nair, MD, Network Advertising: “We are extremely fortunate to have a powerhouse of talent like Akashneel on board at Network. A rare combination of a Strategic Planner turned Creative Director; I am looking forward to seeing his leadership in collaborating with his team in creating work that adds value to our Client’s Businesses”.

     

    Commenting on the new role, Dasgupta said, “Independent. Integrated and most importantly Indian. Not too many agencies can truly claim to be that in the current scenario. Added to that is a culture of empathy and transparency. It is a story which deserves to travel further, and I would be extremely happy to contribute to this wonderful place, that is an outlier in today’s world. At the same time preserve the culture which has been carefully built over decades, by the current team.”

     

    Dasgupta also had successful stints at DDB Mudra, Lowe Lintas and ADK Fortune.

  • The agency has created short, amusing narratives for HDFC Home Loans

    Network highlights perks of new normal for HDFC Home Loans

    By A Correspondent

     

    Network Advertising has launched a series of TV commercials for HDFC Home Loans, its client for for over 18 years. Network has created short, amusing narratives for HDFC Home Loans.

     

    Speaking about the campaign, Saif Faruqi, Head – Corporate Communications, HDFC Limited, said: “At HDFC, we have always tried to be customer-centric and stay a little ahead of the curve when it comes to serving their needs. Our offerings on the digital platform are one such initiative that builds relevance for not only the new-age segment – ‘The Millennials’ but also for the other prospects. These initiatives hold a lot of ground especially in the current set of realities where it is necessary for all businesses to showcase their readiness for the so-called ‘new normal’. Network and HDFC have had a long-standing relationship and we have always had the Network team delivering creative products that are sound in strategy and which easily resonate with consumers. The TVCs stand testimony to this and that too in the current times of remote working.”

     

    Added Shayondeep Pal, Chief Creative Officer, Network Advertising: “These days, everything in life has a ‘new normal.’ Essentially, it means there’s a new way of doing things versus a pre-Covid practice. The films borrow this popular societal lexicon, ‘the new normal,’ as they seamlessly tie the process of online home loans with ‘slice of life’ examples. If attending a wedding on a video call is the new normal, so is an online home loan application. The films were shot in Delhi and in fact, as the films were mounted during lockdown, the directorial team managed the shoot remotely from Mumbai.”

     

    Said Surjo Deb, Director, Ubik Films: “In a performance-based film, directing actors while sitting thousands of miles away in front of a laptop posed the biggest challenge on these films. I wanted the performances to be natural, with the tone of casual everyday conversations to bring out the simplicity of the stories. Getting the right cast was absolutely crucial to the process, and then workshops with the actors to ensure that they hit the right pitch and developed a genuine chemistry with each other.”

     

     

  • While Shriyan was until recently Group CEO of Omnicom Media Group, Ray has headed the media function at Mudra and been a specialist in media measurement

    Media seniors Harish Shriyan & Amit Ray join Network Advertising as Exec Directors

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency biggies Harish Shriyan and Amit Ray have joined Network Advertising as Executive Directors. Shriyan was until recently Group CEO of Omnicom Media Group and has played a pivotal role in establishing Omnicom Media Group in India. Ray has headed the media function in Mudra, worked with Lintas Media Group and advised corporate players like Reliance Jio and ITC. He is also a specialist in media measurement.

     

    Speaking about the appointments, Vinod Nair, Managing Director, Network Advertising said: “We feel fortunate to induct someone like Harish with such invaluable experience in running a large, multifaceted media company. Harish understands deeply what it takes to build organizations. His perspectives and values, both on business and people, match ours. This is a welcome addition to Network. On the other hand, Amit is very passionate when it comes to finding the optimum solution for clients. He has an extremely analytical mind, fantastic at spotting trends and decoding the stories behind numbers. Amit always dwells on what makes sense for the business first. That perspective is going to prove a precious asset in our forward journey. These inclusions create a powerhouse of talent within Network. They allow us to design customised solutions for clients, regardless of investment side. They help us to truly provide an integrated, well rounded approach, when it comes to helping client’s grow their business” said Vinod.

     

    Commenting on the new role, Shriyan added: “I am really looking forward to working in a truly Indian, completely independent agency; not limited in its capacity to do the right thing by global dictats. I aim to assist Network in growing to its true potential. I am also excited with the opportunity to work closely with brand strategy and creative teams because I feel this integration can truly provide a competitive edge to the client’s business. I have been impressed with the rigour in Network’s approach and am eager to add my effort and contribution.”

     

    Added Ray: “I was drawn by Network’s process of talking ‘business first’. Their holistic approach resonated with my beliefs. There was a feet-on-the-ground demeanor and a willingness to be utterly candid with the client. I have always believed in focusing on how the solution proposed works for the client at a business level, and at Network, I feel there has been a meeting of minds.”

     

     

  • The mandate includes all consumer-facing and partner communication across India for Essilor India

    Network bags mandate for Essilor India

    By A Correspondent

     

    Network Advertising has won the above-the-line creative mandate for Essilor India following a multi-agency pitch. The account will be serviced out of Network’s Mumbai office. The mandate includes all consumer-facing and partner communication across India for Essilor India.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising, said: “Essilor India is a strategic addition to our growing clientele and this is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our sound strategic thinking that has helped us win this mandate. The win is sweeter because a global organisation, with global alignments has chosen us, a 100% Indian agency, for their India business.”

     

    Added Neha Sharma, Head – Marketing, Essilor South Asia: “We have decided to associate with Network’s seasoned team due to their long standing exposure to the changing advertising landscape, their creative consumer mind-set, and a good strategic approach. This will help Essilor strengthen its brand presence further. We are delighted to have Network on board with us and look forward to an enriching association.”

     

     

  • The first film of the series highlights the importance of space as a means to keep oneself safe

    Mahindra Lifespaces advocates people to stay at home in latest ad campaign

    By A Correspondent

     

    Network Advertising has conceptualised and created a series of digital films for Mahindra Lifespaces, as part of efforts to encourage social distancing and staying at home during the current lockdown. The first film of the series highlights the importance of space as a means to keep oneself safe, while also protecting our communities.

     

    Shayondeep Pal
    Sunil Sharma

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising:  “In these unprecedented times, the idea was to position homes as the safest space during the lockdown. The physicality of a home is what prompted us to create a simple messaging, where staying indoors generates positivity and is a joyful experience.”

     

    Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd: “With responsible social distancing being a critical element in India’s fight against the spread of coronavirus, homes are now more than ever at the centre of our day-to-day lives.  Our intent was to aid and help build widespread awareness of the need to stay at home and thus, stay safe.”

     

     

  • The campaign highlights how Ellementry products blend form and functionality

    Ellementry rolls out festive ad campaign

    By A Correspondent

     

    Network Advertising has launched a campaign for homegrown lifestyle brand, Ellementry.

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “Ellementry gives you the opportunity to build a brand through good old days of print. With a core proposition of form marrying function, it creates a design genre that’s new to us. Never before we had mundane products that take aesthetics seriously. And that’s how we arrived at the idea of ‘everyday beautiful.’ To find beauty in everyday things. Like a rolling pin or a tea rest. From a creative point of view, there’s immense satisfaction in reviving the dying art of soft persuasion through headlines in the mad days of cluttered television.”

     

    Added Ayush Baid, Founder, Ellementry.com: “Since our inception, we have focussed on creating products that are a balance of form and function. So much is our focus on this core proposition that if a product satisfies one but not the other we don’t launch it. When it comes to gifting, our research indicated that people often give beautiful useless gifts which just get passed on from one person to the other. To break this cycle, we created a range for gifting during this festive season. Our products are not only beautiful to look at but also thoughtfully designed. We strongly believe that consumers will want to keep and use our products rather than passing them forward. Our ‘Thoughtful and Beautiful gifts’ campaign is a natural progression of our previous campaign of ‘Everyday beautiful’.’

     

     

  • Multi-channel campaign celebrates the launch of its Platinum range which is made using revolutionary SAS metal

    Network highlights new Vinod Cookware range

    By A Correspondent

     

    Network Advertising has launched an ad campaign for cookware brand Vinod Cookware.

     

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising: “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this clichéd universe and still talk about a revolutionary product innovation called SAS metal? At the other end of the spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”

     

    Added Sunil Agarwal, Director, Vinod Cookware: “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our Platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying

    Network Advertising unveils latest ad campagn for ‘Vicino’

    By A Correspondent

     

    Network Advertising has launched a quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.  These first-of-their-kind video ads feature animals, with each video ending in an unexpected reveal of the benefit of buying a home.

     

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be creatively disruptive in the category while communicating a strategic location benefit in the shortest possible time. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai.  In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour

    Network Advertising unveils ad for Mahindra Lifespaces

    By A Correspondent

     

    Network Advertising has launched a campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.

     

    Shayondeep Pal

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be disruptive in the category while communicating a strategic locational benefit in the shortest possible duration. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai. In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • Multi-channel campaign celebrates the home and lifestyle products that blend form and functionality available at Ellementry.com

    Network Advertising unveils ad campaign for lifestyle brand, Ellementry

    By A Correspondent

     

    Network Advertising has launched its latest ad campaign for homegrown lifestyle brand, Ellementry.

     

    Shayondeep Pal

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “In our everyday life, we tend to play down the importance of aesthetics in mundane things. The campaign rides on this insight and turns it on its head to talk about the larger philosophy of making everyday beautiful. The idea was to revive the power of print and attempt a ‘slow down and sit back’ approach to advertising that matches the brand ethics – ‘life is beautiful’”.

     

    Ayush Baid

    Added Ayush Baid – Founder, Ellementry.com: “From Day 1 we have built our brand on six core pillars – Form & Function, Fusion, Culture Revival, Food Safe, Sustainability and Hand Crafted. Each of the pillars has been carefully chosen because in some manner or other they make each and every day beautiful for us, our people, our consumer and the environment. However, being a young brand, not many people knew about us or our philosophy. That’s where the ‘Everyday beautiful’ campaign created by Network fits perfectly well to inform the consumer about our brand, our philosophy and our brand pillars.”

     

     

  • The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway

    Mahindra Lifespaces celebrates the cricket season with #JoyfulHomecomings

    By A Correspondent

     

    Mahindra Lifespaces has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on the brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.

     

    Said Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers: “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

     

    Added Shayondeep Pal, Chief Creative Officer, Network Advertising: “Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, ‘Joyful Homecomings’. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, ‘Aaj Ghar Jaldi Jaana Hai’ in popular parlance. The idea hinges on this.”