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Tag: Deepak Netram

  • This mandate includes media investment and strategic partnership

    ALTBalaji appoints Lodestar UM as media agency

     

     

    OTT platform ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.

     

    Commenting on the association, Manav Sethi, Chief Marketing Officer of ALTBalaji said: “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”

     

    Added Deepak Netram, Senior Vice President, Lodestar UM: “We are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space.”

     

  • Media partner Radio City helps in amplifying this unique activity

    Lodestar UM executes ‘sweet’ initiative for Federal Bank

     

     

    Federal Bank recently launched a new brand campaign around the theme ‘Why Settle for less?’ Taking this campaign thought ahead, Lodestar UM conceptualised a unique initiative with Mumbai’s famed dabbawalas.

     

    Said Deepak Netram, Senior Vice President, Lodestar UM: “In all aspects of life, be it family career or home, Mumbaikars exemplify the ‘Why settle for less’ attitude. Hence we decided to celebrate this spirit of the Mumbaikars and give them a surprise in form of a Federal Bank goodie box,”.

     

    On August 19, the campaign kicked off on radio and on digital. Radio jockeys Rohit Vir and Harshit of Radio City led the campaign on air. Both the RJs accompanied the Dabbawalas to select corporates to deliver the message personally.

     

    The entire journey was encapsulated on camera including the wow moments of luncheons enjoying the sweet. The activity was hugely successful as Radio City received large numbers of calls from offices with people sharing their experience of the getting this unexpected treat from Federal Bank.

     

    Talking about the campaign, Rajanarayanan N, Deputy Vice President (Marketing & Investor Relations) Federal Bank, said: “Most ads in the Banking, Financial services and Insurance (BFSI) sector talk about products or services. But we decided to diverge from the beaten path. It is the mood of the campaign, its playfulness and its treatment that haloes the entire series of our Ad films. We wanted the demeanour of the films to come out loud and say ‘Why Settle for Less?’ and this is what distinguishes the commercials from others. We wanted to do on ground activities that would complement the spirit of our ad films. The dabbawalla initiative is an innovation ideated by Lodestar which I am sure will win a lot of hearts in Mumbai.”

     

  • The Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within

    Lodestar creates carpool karaoke for Tata Hexa

    By A Correspondent

     

    Lodestar UM has created what is being billed by it as India’s first carpool karaoke with the star cast of the upcoming film Rock On 2 for Tata Motors’ Hexa, Lodestar UM Studios, the content division of the IPG Mediabrands agency, proposed the idea and the Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within.

     

    Said Nandini Dias, CEO, Lodestar UM: “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. The video captures the mood and the premium driving experience in the Hexa, which can also be called the music machine.”

     

    Rock On 2 releases today (November 11) and bookings for the Tata Hexa are already open. “To take it further we urge consumers to create their own carpool karaoke experiences on Hexa and share it”, adds Dias.

     

    Commenting on the association, Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd, said, “Hexa appeals to customers for its design, driveability and comfort and with this association we will be able to connect Hexa even stronger with the customers.” Added Deepak Netram, Senior VP, Lodestar UM: “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa.”

     

  • This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India

    Lodestar UM bags Tourism Australia account

    By A Correspondent

     

    Leading media agency network Lodestar UM has bagged the Tourism Australia account. This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.  The ambition is to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits, notes a communique

     

    Nandini Dias

    “Tourism Australia is a prestigious account to have in our portfolio and I am glad that the client entrusted us with this mandate. Our strategy, planning and business analytics, innovative buying practices and award-winning content programmes aided us to bag the account”, said Nandini Dias, CEO, Lodestar UM, adding: “For the Tourism Australia campaign technology and data will play a crucial role.”

     

    Lodestar UM has created a dedicated team of 15 people to handle the account which will be led by Deepak Netram, Senior VP, Lodestar UM.