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Tag: Nandini Dias

  • Abhishek Karnani, President, Free Press Journal Group, will be Vice President, Nandini Dias, now an independent advisor will be Secretary and Jaideep Gandhi, Founder, Another Idea, will be Treasurer

    Avinash Pandey re-elected IAA India President

    By Our Staff

     

    At its Annual General Meeting held on September 27, 2023, Avinash Pandey, CEO, ABP Network, was unanimously re-elected President. Abhishek Karnani, President, Free Press Journal Group, will be Vice President, Nandini Dias, now an independent advisor will be Secretary and Jaideep Gandhi, Founder, Another Idea, will be Treasurer.

     

    The following five members were elected as voting members: Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Ltd), MV Shreyams Kumar (Managing Director, Mathrubhumi Printing & Publishing Co Ltd)

     

    Prasanth Kumar (CEO-South Asia, GroupM)

    Anant Goenka (Executive Director, The Indian Express Pvt Ltd)

    Janak Sarda (Director, Blue Logic Systems)

    Megha Tata, CEO, Cosmos-Maya will continue as an ex-officio office bearer as Immediate Past President

     

    Apart from this, five more members will be co-opted in the upcoming managing committee meeting along with other special invited members.

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey: “The India Chapter of the IAA is arguably the most active industry Association of its kind in the country. Its initiatives cover a wide spectrum of areas including saluting excellence in Marketing, Creativity and communicating Sustainability. In the year gone by, we also started Tech Pulse to cater to the growing digital market. The IAA has always maintained that what is good, is good for business and in that spirit it has converted its Voice of Change initiative into a nation-wide movement aimed at breaking the gender bias in advertising and the entertainment industry. In the year ahead we will also be spearheading two initiatives where we walk the talk that Communication is a Force for Good, and will also once again lead a group of CEOs to the US to study the latest developments in communication. I look forward to a very meaningful term ahead.”

     

  • Dr Bhaskar Das was inducted into the IAA Hall of Fame

    Dr Bhaskar Das, others felcitiated at IAA Leadership Awards

     

     

    By Our Staff

     

    In the past, as Chief Minister, he has given the slip at some key A&M industry events. But now he’s Deputy Chief Minister he was present. At the annual leadership awards of the the International Advertising Association (IAA) India Chapter on Wednesday, August 9, in Mumbai With senior marketing, advertising, and media professionals, who came together to honour the exceptional accomplishments of these deserving recipients.

     

    The awards were presented across 15 industry categories, spanning automobiles, financial services, FMCG, E-commerce, Edtech, retail and consumer durables, acknowledging outstanding professionals’ diverse achievements and innovative contributions.

     

    Notable among the winners was media industry veteran Dr Bhaskar Das was was inducted into the esteemed IAA Hall of Fame, recognising his contributions and lasting impact on the media landscape.

     

    Other winners included:

    Adar Poonawalla, CEO, Serum Institute of India who was awarded the prestigious title of IAA Business Leader of the Year 2023.

    Rajdeepak Das, CEO & CCO, Leo Burnett South Asia and Chairperson, Creative Council, Publicis Groupe India was honoured with the IAA Creative Agency Leader of the Year award for his exceptional creativity and ground-breaking campaigns.

    Ajay Gupte, CEO – South Asia from Wavemaker secured the distinguished title of IAA Media Agency Leader of the Year

    Atideb Sarkar, Chief Editor and Publisher of the ABP Group received the IAA Media Person of the Year award

    PV Chandran, Managing Editor of Mathrubhumi earned the accolade of IAA Editor of the Year

    Navika Kumar, News Editor and Anchor from Times Network was honoured with the IAA TV Anchor of the Year award

    and Actor Ajay Devgan and Kiara Advani were crowned with the title of IAA Brand Endorsers of the Year

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey, President, IAA India Chapter: “The IAA sees itself as the Global Compass for Marketing and Communications and these awards are one of the many initiatives that focus on furthering this. Through these awards, we not only recognize excellence and innovation but also inspire and motivate others to strive for greatness. By celebrating these remarkable achievements, we can foster a collective commitment to enhancing all industries. The 10th edition of this awards is a testament to the enduring spirit of innovation and resilience that defines our industry.”

     

    Nandini Dias
    Nandini Dias

    Added Nandini Dias, Chairperson IAA Leadership Awards: “The IAA Leadership Awards is an opportunity to recognize and respect the power of the human mind at work. To appreciate the criticality of decision-making. The wisdom of thought-leadership. The sheer magnetism that carries an entire team along. The choice between bravery and bravado. These awards are gallantry awards, bravery awards, intelligence awards, creative awards, sporting awards and social awards all rolled into one.”

     

    The IAA Leadership Awards ceremony can be viewed at https://www.youtube.com/watch?v=8LRdidaLARI

     

  • Explores impact of digital transformation on advertising and marketers

    IAA hosts first digital event TechPulse

    By Our Staff

     

    The India Chapter of International Advertising Association (IAA) hosted its first-ever onground digital event, TechPulse.

     

    The theme of the event, “Digital Transformation: Implications for Advertising and Marketers,” saw discussions on opportunities and challenges presented by the digital landscape. Said Neena Dasgupta, Chairperson, IAA TechPulse, and CEO & Founder of The Salt Inc Consulting, CEO of Aidem Ventures: “With TechPulse, we brought together some of the brightest minds in the advertising and market industry. Going forward, IAA TechPulse will provide a platform for industry professionals to learn, share, and collaborate on the latest developments in the field.”

     

    IAA India chapter TechPulse kicked off with a minute of silence in honour of Siddharth Rao, Co-Founder WebChutney (acquired by Dentsu) and Punt Partners. Neena Dasgupta and Avinash Pandey, President – IAA India Chapter and CEO, ABP Network, set the context for the event before a conversation by Megha Tata, CEO Cosmos-Maya, and Anant Goenka, Chairperson, IAA TechPulse & Executive Director, The Indian Express Group, on the change in content delivery in linear and integrated context.

     

    The main event began with a session by Neeraj Roy, Founder & CEO of Hungama Digital Media Entertainment Limited, on the role of technology in India’s digital foundation and the opportunities it presents for maximizing efficiency. The event also saw a session by Charulata Ravi Kumar, MD of Accenture, on the topic of digital disruption and its impact on socio-economic changes.

     

    Karthi Marshan, Advisor, Kotak highlighted on the need for cautiously adopting the latest developments specifically in the areas of Banking and Finance. Niraj Ruparel, Emerging Tech Lead at GroupM/WPP presented some novel applications of Generative AI. Tarun Katial, Founder & CEO of COTO App discussed the marketer’s dilemma in the conversational AI era and how to solve it.

     

    TechPulse also featured a panel discussion on “Marketing Solutions in a cookie-less world,” moderated by Nandini Dias, Former CEO, Lodestar UM. The panel members, Prasad Shejale, Founder & CEO, Logicserve Digital, Sanjay Sindhwani, CEO, Indian Express Digital, Siddharth Dhabade, Managing Director, MiQ, and Neil George, Managing Director, Nivea India, discussed the challenges and opportunities of marketing in a cookie-less world.

     

    Satya Raghavan, Director Marketing Partners at Google India, highlighted developments happening at Google in understanding consumer behaviour given emerging environmental and contextual constraints. Shilpa Sadana, Associate Director of Sales at Affinity Global Advertising and Ritu Mittal, Head of Marketing and Digital at Bayer Consumer presented a case study highlighting the significance of research insights in formulating creatives for digital platforms.

     

    The need for integrated media measurement and possible guidelines for it was presented by Priya Choudhary, Director of Business Solutions & Insights at Google India. This was followed by an panel discussion, moderated by Vivek Malhotra, Group CMO (India Today Group) and COO Consumer Revenue, focused on the new world of cross-media measurement. The panel members, L V Krishnan, CEO, TAM Media Research, Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group, Vishal Chinchankar, CEO, Madison Digital, Gowthaman Ragothaman, Founding CEO of Aqilliz, and Prasun Basu, Head of Growth and Digital Transformation, Kantar, discussed the need for cross-media measurement and the challenges that come with it.

     

    The last session was by Amer Jaleel, former Group Chief Creative Officer and Chairman of MullenLowe Lintas Group, on the importance of creativity in the world of technology, data, and methods.

     

    The event also announced innovation awards to recognise the enterprises and the foresight of individuals to implement innovative thoughts into action. The innovation awards were identified under four segments – Marketing, Media, Agency and Platforms:

    :: Prasad Pimple, EVP and Head of Digital, Kotak Life was presented the innovation award for going deep into customer mindset segmentation and linking psychographic triggers to behaviour to unlock value across all digital activities.

    :: Niraj Ruparel, Emerging Tech – Lead at GroupM/WPP for diving deep into Conversational AI and Metaverse and bringing the two together to unlock and implement some of the best experienced innovations.

    :: Neha Barjatya, Director Marketing, Google India for combining the power of platforms and the ambition of empowering rural women to create sustained opportunities and strong communities.

    :: Vivek Malhotra, CMO India Today Group and COO Consumer Revenues for innovating on integration content, context and audience behavior to grow the customer base exponentially.

     

  • Shashi Sinha inducted into the IAA Hall of Fame

    IAA Leadership Awards presented

    By Our Staff

     

    N Chandrasekaran, Chairman, Tata Sons was honoured as the IAA Business Leader of the Year. When asked about the formula to success, Chandrasekaran said: “Running business in general is like a marathon and running Tata Group Business is like an ultra-marathon. These businesses have a lot of history and legacy so I don’t think there is a magic sauce. If requires a lot of team work, the right people, focus, lot of hard work and some luck. So, all of this plays a part, hardwork plus luck makes the magic sauce. He added that the biggest strength for the Tata group is its ethos and values which is deeply ingrained in the people”.

     

    When asked about tips and advice on time management to be more efficient by actor Ranveer Singh, Chandrasekaran said his mantra is ‘tension nahi leneka, gran nahi deneka’. We got to see a lighter side of Chandrasekaran during the discussion.

     

     

     

    Actor Ranveer Singh received the IAA Brand Endorser of the Year. Ranveer as we all know is powerhouse of energy and he made all smile with this eloquent talk.

     

     

    The IAA Force for Good was received by Sonu Sood, an individual who has gone beyond and helped those in need across the country particularly during the pandemic.

     

     

    Said Megha Tata President, IAA India: “When we talk about the year that was, it was such a silver lining to the dark clouds, that we all witnessed in 2020. A year of facing challenges though, these ones maybe a little more complex than before. Last year has also been a year of recovery for business and while the market is slowly coming around, it is these leaders who have led people and organisations towards growth and success. So this evening is dedicated to all you leaders who have gone beyond the pressure of time and opportunity lost during the pandemic and have shown great resilience and adaptability to the new way of doing business.”

     

     

    Added Nandini Dias, Co- Chair- IAA Leadership Awards: ‘Across the 15 categories that will be awarded today, we assessed over 200 companies. a shortlist of 10 companies per category were picked out. Besides considering aspects like change in growth, advertising to sales ratio, market share, profitability etc. This year our jurors also started considering the ESG rating. Unlike any other award, IAA doesn’t share any entry fee for the participation, they aren’t even aware that a body is doing such meticulous study, which makes the award way more prestigious.’

     

     

    IAA India inducted Shashi Sinha into the IAA Hall of Fame. Sinha mentioned Dr V Kurein’s role as a mentor in his advertising career. He also added that “when Anil Kapoor joined the organisation he changed the face of the organisation we worked for, he taught me everything, gave me courage of conviction but more importantly the concept of ‘biradri’, that you must do work for your organisation but also for your ecosystem.

     

     

    The IAA Leadership Awards felicitated Avinash Pandey with the IAA Media Person of the Year award. The IAA Media Game Changer of the Year award was presented to Punit Goenka; IAA Media Agency Leader of the Year to Tanmay Mohanty; IAA Creative Agency Leader of the Year to P G Aditiya and IAA TV Anchor of the Year to Zakka Jacob amongst others.

     

     

    List of Winners

     

     

  • The jury panel was headed by Harsh Goenka, Chairman, RPG Enterprises

    IAA Leadership Awards to be presented on July 25

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will present its prestigious Leadership Awards on Monday, July 25, in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.

     

    Said Committee Chair Nandini Dias said “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable Harsh Goenka, Chairman, RPG Enterprises along with other eminent jury members – Pawan Goenka, Chairman INSPACe and Ex-MD & CEO, Mahindra & Mahindra Ltd; Hemant Malik, Divisional Chief Executive – Foods, ITC Limited; Suparna Mitra, Chief Executive Officer- Watches and Wearables Division, Titan Company Limited; Vineet Bhatnagar, Managing Director & CEO PhillipCapital India; Vivek Sunder, Chief Executive Officer, Cuemath & Arijeet Talapatra, CEO, Transsion India.

     

    Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners.”

     

    Added IAA President Megha Tata, “the Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year, IAA TV Anchor of the Year.

     

  • Both will be based out of Delhi NCR

    Aditi Mishra to be CEO, Lodestar UM. Hema Malik is CIO, Mediabrands

    By Our Staff

     

    Mediabrands announces two top leadership appointments. Aditi Mishra has become the new CEO of Lodestar UM and Hema Malik has been elevated to the new position of Chief Investment Officer, Mediabrands India. Both Mishra and Malik will now be part of the Mediabrands India Leadership Team and based out of Delhi NCR. Mishra takes over from Nandini Dias who has announced her moving on and will be in the organisation till around mid-April.

     

    Said Shashi Sinha, CEO, Mediabrands India: “I am a firm believer of leadership from inside; success with and around people for winning together. Both Aditi and Hema have been with the organisation for over two decades and have done us proud in their multiple roles over the years. Nothing makes me prouder than to see our own people grow. I am thrilled and view these appointments as a giant leap forward. I am confident that both Aditi and Hema will embrace their new roles successfully and champion good growth.”

     

    On her appointment, Mishra said: “I am excited and honoured to be taking on the role of CEO of Lodestar UM. As I think about what is next for us in the challenging environment of today, I am energized by the vision of building an agency resilient and agile to partner with clients and the community for the future. A team that will not just ride the waves of digital transformation but fosters media as a growth driver for business. I recognise that I have big shoes to fill and with the support of the incredible teams across Mediabrands India, I look forward to stewarding this journey for Lodestar UM.”

     

    Added Malik: “We at Mediabrands India have always ensured that all our clients get full advantage of the opportunities in the marketplace. With the setting up of Mediabrands Investments, we are not only strengthening our obsession for performance and accountability but are equally energized to explore transformative partnerships and set new trading norms beyond the obvious. I am honored and excited to be the first CIO of Mediabrands India. So much to look forward to as we build the new.”

     

     

  • Her last day at work is April 18

    Nandini Dias, the Constant @ Lodestar UM moves on

     

     

    By Our Staff

     

    Nandini Dias, CEO of Lodestar UM, has decided to move on. After being the agency’s CEO for nearly a decade, Dias joined the agency a little less than three decades back. Her last day with the IPG Mediabrands agency is April 18.

     

    Said Dias: “I leave Lodestar UM in the hands of a strong, capable, and empowered team that has stayed vested and bonded with me for a long time. In fact, almost all of the top 30 have been with me throughout my tenure as CEO – something that I am particularly proud of. So it was with a heavy heart that I had to break the news to them about my decision to move on. It is rare that one gets the opportunity to hand over the reins after an organisation’s best years, but this year was one of Lodestar UM’s finest. Over a dozen new businesses, over 20 international awards, Campaign’s Agency Of The Year – Silver, RECMA recognized it as the agency with highest Vitality and personally, my being recognised as the Media Agency CEO Leader Of The Year by the International Advertising Association (IAA) and feted by the Governor of Maharashtra. I couldn’t choose a greater milestone year in which to hand over the baton and go out on a high.”

     

    So what next? No decisions yet, she said. “I started out with a fledgling agency and am handing over the Media Agency of the Year as I move on. So I am looking forward to taking a well-earned break for the first time in my life and am excited to see how things will unfurl.”

     

    Added Shashi Sinha, CEO, Mediabrands India:  “Nandini has been my partner, ally, and friend for 27 years. She has led from the front to build Lodestar UM ground up to make it what it is today. A dynamic, vibrant top three agency in the country. Passion is what defines Nandini, whether it is creating business solutions, building strong media properties for her clients or making a difference to our society and communities or just bringing her teams together to celebrate a festival or a win, Nandini did it all with remarkable fervor. At a personal level, I will miss her terribly. But I have always believed that a good leader is defined not by what has been built but by what is left behind. Nandini leaves her indelible mark on Lodestar UM in the solid and hugely capable leadership team that she has nurtured and I can say with all confidence that they will only continue to build on her legacy.”

     

    Over the years, Dias has been recognised with numerous honours by several bodies – starting with being the Media Planner of the Year in 1998 to going on to be the Media CEO of the Year on various platforms in 2016, 2017, 2018, and 2021. In 2018, she piloted a pan-industry citizens’ initiative – WorkToLiveToWork – that pushed a radical solution to save commuter lives on their way to work, for which she was awarded the prestigious ‘Gamechanger Of The Year’ award. She’s won over 100 awards at Asia-Pacific Spikes, Festival Of Media Global and APAC, Creative Media Award, several Cannes Lions and many, many local awards.

     

  • Calls for best practice considerations in dealing with one another

    IAA appeals to the industry for Covid sensitivity

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is appealing to all segments of the industry to take a deep breath in this hour of crisis. The campaign was created by the Madison BMB team of Rohan Joseph CD Copy, Vallabh Yeolekar CD Art, Raj Nair, CEO and CCO.

     

    Megha Tata
    Megha Tata

    Said Megha Tata, President IAA India and Managing Director – South Asia Discovery Communications India: “Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity. And this time around, as a responsible industry Association with a unique mix of members including leaders from the world of marketing advertising and the media, we are appealing to all stakeholders in our industry to deal with one another with a degree of sensitivity, understanding, empathy and kindness. It’s as simple as that. And as important. I thank Raj Nair and his team at Madison BMB for immediately responding to our appeal to prepare a communication campaign that will convey this message to our community.

     

    Nandini Dias

    Added Nandini Dias, Chairperson IAA Leadership Awards Committee and CEO Lodestar UM, India:  “For three years now IAA through a well-managed campaign has been urging industry leaders to save lives by adopting flexi-timings. It evoked a very positive response. This time the challenges are different. We need to rebuild lives and livelihoods irrespective of where you work from or whether you belong to a local or global organization. Our industry members at every level of the corporate ladder are facing unique challenges. And we believe this is the time to introspect, look within, and dip into the reserves of goodness that exist in all of us and create strong foundations for long term renewal.”

     

  • The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign

    Work to Live 2.0 from IAA

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has launched its second edition of what is well known as the Work to Live Campaign.

     

    Punit Goenka

    Said Punit Goenka, President, IAA India Chapter: “The concept of flexi-timings for a city like Mumbai was always a good idea. Now it assumes even more importance. In fact our campaign stresses the points that while flexi-timings are a win-win situation, it must be implemented with a sense of discipline.”

     

     

    Nandini Dias

    Added Nandini Dias, IAA Mancom member and CEO, Lodestar UM, India, who conceived this idea: “After a personal tragedy, I initiated WorkToLiveToWork with the hope that decongestion of the rush hour through flexi-timing will ensure that commuting becomes less fatal. Over the last two years, many corporate leaders and trade bodies have seen the concept working and adopted it. The pandemic has made social distancing a must. But with limited space, overburdened transport network, the need for flexi-timing or time distancing is an absolute must, and workplaces that adopt it will keep their workforce safer.“

     

     

  • This year from educating destitute women on menstrual hygiene to helping children in government aided schools

    Lodestar UM concludes another chapter of Impact Day

    By A Correspondent

     

    Every year, Lodestar UM shuts its offices on a work day and each employee engages in philanthropic work across Mumbai, Delhi and Bengaluru.

     

    This year from educating destitute women on menstrual hygiene to helping children in government-aided schools to make the right career choices, the Lodestar UM teams came together to make a difference in their own small way to the theme of Better World.

     

    Said Nandini Dias, CEO, Lodestar UM: “For us, this single day marks the beginning of a whole new year of commitment. Being conscious of what’s happening around us and finding solutions to create a better world is at the heart of our philosophy as an agency. I want to thank each one of my colleagues for the collective passion and goodwill they bring to this initiative. Their enthusiasm was heartwarming. Therefore, every year Impact Day turns out to be a day of fulfillment and achievement of a very different kind.”

     

     

  • In the second of the extracts from IAA’s ‘The Gutenberg Galaxy’, Nandini Dias looks at reasons why print still rules in our country

    Why print in India is defying the global trend…

     

     

    By Nandini Dias

     

    Nandini Dias

    It is by now a pretty well-established finding that the typically argumentative Indian rarely conforms to global marketing norms. That’s the reason many multinationals have had to change the global narrative to suit the Indian mindset.

     

    Companies like Unilever, McDonalds, Kellogg’s, Maggi have had to make fundamental changes in their pitch to the local market. Native clothing, for instance, is fairly mainstream as are investment patterns which, unlike the rest of the world, stays largely within fixed deposits and gold with pension and insurance battling weak penetration most of the time.

     

    Print media, it seems, is another case in point. Where it seems to be on a downward trajectory globally but in India it seems to be holding steady albeit with the growth rate declining to around 7 or 8%. While the change is inevitable, in typical Indian complexity, the change in the system will be more covert, with stealth and over time. But it’s interesting to assess why we are defying the global trend.

     

    1. Rising literacy level is probably the highest growth driver. The maximum growth is in the six Hindi-speaking states of UP, Bihar, Rajasthan, Madhya Pradesh, Jharkhand and Chattisgarh where half of India’s lower literacy (48.12) lived. In addition, the unrelenting thrust and effort put in by newspaper brand in these states has borne fruit.

     

    2. Unlike many western countries, the distribution mode for newspapers in India is 99% home delivery under a subscription model. The very fact that it reaches millions of homes, effortlessly and with amazing consistency has ensured that the habit does not wear off easily . In addition, while news reaches Indian homes in various formats, print has taken on a unique form of mass personalisation. FMCGs have started using newspapers with renewed thrust to roll out sampling and product trials. Auto brands like Tata have used print to distribute personalised augmented reality kits to push test drives. While DMPs are struggling with API and data onboarding, print has started using their databases intelligently to ensure that consumers and marketers can get connected. Print seems to have evolved into a hydra- headed combination of direct marketing, digital, print, sampling and even experiential. So change has come but in a muted form. Newspapers need to further enable connection between reader and ecommerce or purchase. If the lead generation through print proves to be a cost effective model the evolved version may stand to scrutiny.

     

    3. Print in India will also stand at an advantage for another four-five years as our internet consumption is predominantly in English and only 12% of the population actually read and understand English. Also, while 15 years back it was accepted that purchasing power and English-speaking consumers had a huge intersection, that is no longer true today. Regional ethnic groups like Haryana’s Gujjars and Jats have gained rapid affluence and their language of comfort is not English. The need to go beyond English is important and regional language newspapers are leaving no stone unturned to ensure that they partner the regional nouveau riche. While regional digital is also charged up it may take some years to catch up.

     

    4. While digital is supposed to ring the death knell of newspaper, the over saturation of fake news and unregulated citizen journalism has inadvertently brought renewed credibility to the print medium. And with television and digital posturing as sensational ‘breaking news’ media, newspapers have been forced to reposition themselves as offering in-depth analysis of news and current affairs which are well researched and validated. But the experience, visually rich, speed and convenience are aspects that need to be worked upon.

     

    So, while both sides will struggle to come out more victorious the challenges that need to be answered are two-fold.

     

    :: How to monetise e-paper. The equation between digital advertising revenues, cost per reader, paywall or not etc. hasn’t been very conducive to making the business profitable.

     

    :: The millennial youth has grown up using personalised screens. Will the newspaper printed format ever be relevant for them?

     

    Published with permission from the International Advertising Association (India Chapter).

     

     

  • Prior to joining Lodestar UM, Mookerjee was the Managing Director of Mediacom Indonesia

    Lodestar UM appoints Anita Mookerjeeto head South India ops

    By A Correspondent

     

    Lodestar UM has announced the appointment of Anita Devraj Mookerjee as Head South.

     

    Mookerjee will lead the entire South India operations of LUM, including the agency’s Bengaluru, Chennai and Kochi operations. Mookerjee will lead the agency’s continued focus on strategic media planning, technology, data, content and ROI driven solutions.

     

    Prior to joining Lodestar UM, Mookerjee was Managing Director of Mediacom Indonesia.

     

    “Our success as a network has been driven by the strength of our people, product and leadership. A comprehensive search for the right leader, led us to Anita, who is the perfect candidate to spearhead the next phase of development in these critical markets,” said Nandini Dias, CEO, Lodestar UM.

     

    Talking about her new role, Mookerjee said: “I spent my formative years in media in Lintas Media Group (now Initiative) where I used to handle ITC. So this is a homecoming for me.Lodestar UM as an agency has always focussed extensively on its product and people. I am excited and looking forward to reflecting on all my learnings and experiences in India and South East Asia. And of course collaborating with some of the sharpest minds in the business is an added privilege.”