MxMIndia

Tag: Dentsu Aegis Network

  • Collaborating on survey were Dentsu Aegis Network, IncNut Digital and HerHQ Media, MomJunction

    DMC Insights publishes report on Covid impact on women

    By Our Staff

     

    A collaborative study by DMC Insights, MomJunction and HerHQ Media was set up to understand the impact of the COVID-19 pandemic on women – both working professionals and homemakers. The report was aimed at capturing the shift in overall practices with regards to Food Consumption, Shopping Behaviour, Skin Care, Health Consciousness, and Household Chores.

     

    The recently concluded survey covered 1083 women aged 20 and above. The teams used a river sampling method where the MomJunction.com readers were invited to participate in a survey. The findings have been published in the report titled “Demisstifying her pre vs. post covid-19 behaviour”. The main takeaways show women’s consumption pattern in two distinct areas – food and skincare products and their household responsibilities that have increased post-COVID-19, therefore, impacting their buying decisions.

     

    Said Abhinay Bhasin, Vice President (Asia Pacific), Data Sciences, Dentsu Aegis Network: “Our research reveals 56% of women have claimed to have had an increase in domestic dependence on overall household work. The report will reveal how COVID-19 has played a role in impacting the lives of women in urban India. As global conglomerates adapt to a new reality, brands and companies must take into account the differentiated needs of their workforce, especially working moms who shoulder an even higher burden of care.”

     

    Added Natasha Garyali, Vice President, Business Development & Strategic Partnerships, IncNut Digital: “As the primary gatekeepers, we saw women take a more central role in household decisions and finances, redefining, adapting and influencing the pre-existing dynamics and shifting priorities in the wake of the pandemic. The report delves deeper into these changing and evolving behavioural shifts across key categories and provides an insightful perspective for brands to understand and harness these new emerging priorities by tailoring more meaningful communication and experiences that suit and shape the next normal.”

     

    Said Meera Chopra, Founder, HerHQ Media: “Despite its negative impact, many paradoxical trends emerged that transformed certain consumer behaviour and habits, and thus businesses. These changes indicate shifts in consumer behaviour and needs. Consumers, especially women who are the primary caregivers and home-runners, have displayed unprecedented lifestyle changes that would influence future buying trends, trends that need to be considered by media and marketing professionals while designing their marketing solutions in the post-COVID-19 world.”

     

     

  • The Dentsu Aegis Network unveiled its annual Digital Report for 2021.

    Dentsu Digital Report 2021

    By Our Staff

     

    The Dentsu Aegis Network unveiled its annual Digital Report for 2021.

     

    Here are some takeaways:

     

    The Indian advertising industry currently stands at Rs 56,490 crore and it has witnessed de-growth of 17.5% over 2019 due to the pandemic. The advertising industry is expected to make a come-back and will grow by 10.8% to reach Rs 62,577 crore by the end of the year 2021. Furthermore, it is expected to grow with a CAGR of 11.59% to reach Rs. 70,343 crore by 2022.

     

    The digital advertising industry has witnessed growth in market size from Rs 13,683 crore by 2019 to Rs 15,782 crore by 2020, growing by 15.3% from the previous year. Digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.

     

    Television has the unparalleled reach in the media market and contributes to the largest share of media spends at 41% (Rs. 23,201 crore) in 2020. Followed by spends on digital (28%, Rs. 15,782 crore) and print (25%, Rs. 13,970 crore).

     

    Currently, FMCG has the highest expenditure on advertising with a contribution of 20% (Rs. 11,554 crore) closely followed by e-commerce (17%, Rs 9,788 crore) and consumer durables (10%, Rs. 5,751 crore).

     

    FMCG spends a large majority of their advertising budget on Television (64%) while Retail, Automotive and Media and Entertainment segments spend a large share of their advertising budget on Print. The biggest spenders on Digital media are BFSI (57%), Consumer Durables (45%), Telecommunications (40%) and E-Commerce (39%).

     

    Digital is growing rapidly and the pandemic has propelled the adoption. Advertising spend on digital media has increased from a share of 20% in 2019 to 28% in 2020. It is further expected to reach 34% by the end of 2022.

     

    Said Anand Bhadkamkar, CEO – India, Dentsu: “2020 presented a monumental challenge to us – as individuals, business and society. It made us witness time and space in ways that many generations had only read about in textbooks or had heard of from aging bystanders of yester-history. Yet, I must reiterate that despite all the aching that this hailstorm of a year introduced into our lives, 2020 was also maleficently unique. It forced us into depths of insights that we could never have comprehended otherwise. It also reminded us of what the human spirit could eventually endure and the magnificent resilience that it is capable of. Dentsu is over-invested in digital. Of our 3000 people, more than 1800 are in our digital companies. Additionally, more than 50% of our revenue comes from digital at a time when the market average in India is still 10-12 per cent. We, at dentsu, expect 2021 to witness a colossal rise in digital advertising. We also recognise the need for a business intelligence report that can give directions toward which this industry is moving with ever-changing client demands and market scenarios. We look forward to your thoughts and opinions to help sharpen our approach towards this fast-growing industry as we strive to expand, together.”

     

     

  • Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association

    Anupriya Acharya takes charge as AAAI President

    By A Correspondent

     

    Anupriya Acharya, CEO – South Asia, Publicis Groupe was elected President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held in Mumbai on Monday. Ashish Bhasin, President of Advertising Agencies Association of India( AAAI), handed over charge to Acharya. Prasanth Kumar, CEO – South Asia, GroupM was unanimously elected Vice-President of the Association.

     

    Other elected members of the Executive Committee in alphabetical order are:

     

    Anand Bhadkamkar, Dentsu Aegis Network Marketing Solutions Pvt Ltd

    Kunal Lalani, Crayons Advertising Pvt Ltd

    Mohit Joshi, Havas Media India Pvt Ltd

    Pranav Premnarayen, Prem Associates Advertising & Marketing

    Rana Barua, Havas Worldwide India Pvt Ltd

    Vivek Srivastava, Innocean Worldwide Communications Pvt Ltd

    Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President.

     

    Said Acharya: “It’s a tremendous honour and also an enormous responsibility to be elected as the President of such a prestigious organisation. I am acutely aware that our industry, like the rest of the world, has just witnessed the most unprecedented times and it’s a difficult time for most. The pandemic has only underscored the relevance of the collective thinking and the heightened role that AAAI can play. I will strive to do my best to further the interests of the advertising industry and take AAAI to greater heights as we emerge into the new normal. Many top advertising professionals have contributed very selflessly and relentlessly to the AAAI, both with and without executive positions. And that is what inspires me immensely as I take on this position. Many thanks to Ashish Bhasin for his leadership in the last two years as President – he has made great progress in making the association more inclusive, diverse and future-ready. Also, thanks to all the Executive committee members and the secretariat for all the learning they have given me in the past many years”.

     

    Added Bhasin: “I have had the privilege to lead AAAI for two years as its president, I wish to thank all my fellow executive committee members for their wholehearted cooperation and valuable support. I would also like to congratulate Anupriya Acharya on her election as President. Anupriya has been a key member of the Indian media and advertising industry for a long time. I’m sure she will play a stellar role in taking forward the Association and its work. I wish her the very best for this role.”

     

  • DAN Data Sciences has unveiled its OTT Report 'Now Streaming: The Indian Youth OTT Story'

    65% of millennials & Gen Z prefer OTT over TV: DAN report

     

    By A Correspondent

     

    The Data Sciences Division of Dentsu Aegis Network (DAN) India has unveiled an OTT Insights report, ‘Now Streaming: The Indian Youth OTT Story’ under its specialist consumer insights wing Dentsu Marketing Cloud (DMC) Insights. The report covers deep findings of OTT content and gaming habits of the Gen Z and Millennial audiences from Urban India.

     

    India’s on demand digital streaming industry surpassed the national film industry in terms of both viewership and growth. With entertainment gone online coupled with a surge in online gamers, the pandemic has proven to be a fillip to the sector with consumers confined to their homes. With the Indian OTT base being pegged to triple this year, the OTT sector presents a huge opportunity for investment into video content and mobile gaming services.

     

    Here are the key highlights of the report:

    :: 49% of India’s youth spend 2-3 hours a day binge watching content.

    :: 4 hours is the average time spent in consuming OTT video content in a day by millennials and Gen Z.

    :: On average, people signed on to 3 new OTT platforms during lockdown.

    :: 65% of millennials and Gen Z Prefer consuming video content on an OTT platform over TV.

     

    Gautam Mehra

    Commenting on the launch, Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia said: “While a large chunk of India is a single TV household, affordable data and advancements in mobile technology has been a huge boost to the country’s growing online content and gaming consumer base. This, coupled with the effects of the lockdown has led to the dramatic growth of online video content consumers and gamers with a high increment of audiences coming from a very young segment of the population. The report reveals trends of platforms of choice as well as a growing subscriber base and supports our investments into our recently launched OTT Planner – DMC Video+ as well as the world’s first gaming DSP – Dentsu Play to support advertisers navigate their investments in this ecosystem.”

     

    The report has been unveiled under the unit’s specialist research wing – Dentsu Marketing Cloud (DMC) Insights. The DMC Insights offers an expertise-led model to assist Dentsu Data Sciences’ research & insights, consulting and practice teams in delivering differentiated values to our clients.

     

    Abhinay Bhasin

    Added Abhinay Bhasin, Vice President (South Asia) – Data Sciences and Head of DMC Insights, Dentsu Aegis Network: “With online video and gaming seeing the maximum growth of time spent during the lockdown, we recognize the need for an industry level research report to give a direction towards which this segment of the economy is moving. Moreover, with or sans crisis, understanding Gen Z and millennials will form a cornerstone of new age marketing given their growing spending power coupled by their ability to influence older generations. This report is but the first step from DMC Insights to deliver industry level insights on this audience covering their impact on various aspects of consumption and growth.”

     

    Link to the report: https://dentsumarketing.cloud/dmcinsights.php

     

  • Dentsu Aegis Network’s creative agency has worked on the print and digital communication campaign of the relaunch

    Hindustan Times refreshes brand

    By  A Correspondent

     

    HT Media Group re-launched its flagship brand Hindustan Times, in a digital-first avatar. The refreshed HT product portfolio, including HT City and Brunch, have gone in for a new look-and-feel.

     

    HT has also unveiled its new positioning – First Voice, Last Word. Said Editor-in-Chief Sukumar Ranganathan in a statement: “Now more than ever before, there is need for news that is credible and contemporary. This is the driving principle behind our relaunch of the Hindustan Times, which seeks to be the First Voice, yet have the Last Word.”

     

    The paper has been redesigned by newspaper refresh veteran Dr Mario Garcia.

     

    Said Rajan Bhalla, Group CMO, HT Media Ltd: “The media landscape has undergone immense transformation in the past decade and despite the testing times, Hindustan Times continues to make strides as a market leader to give the ‘news consumers’ what they are seeking and how they are seeking it. This refreshed product fits the fast-paced, knowledge seeking needs of the millennials without alienating the older generation who are also fast adapting to the new ways of news consumption. We are extremely excited about this new offering and are certain that this raises the bar for the news industry in our country.”

     

    Dentsu Aegis Network’s creative agency has worked on the print and digital communication campaign of the relaunch.

     

     

  • Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner

    Ad Club & MICA announce data science programme

     

     

    The Advertising Club and MICA has announced a Leadership Development Programme on ‘Data Science in Strategic Marketing & Management’ is aimed at driving learning and effectiveness in the category. Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner.

     

    Speaking about the partnership, Partho Dasgupta, President, The Advertising Club: “The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned to meet the changing demands of the advertising and marketing landscape – data analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in marketing. It will aid in learning tools required to solve marketing problems through data science.”

     

    Speaking about the  initiative, Dr Preeti Shroff, Dean – MICA, said: “The programme curated together with The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics – now imperative to understand consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world. This programme will empower young professionals with knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing”.

     

    Application information to be available soon at www.theadclub.com.

     

     

  • Offers an instant access to doctors and health check-ups at home…

    Mcgarrybowen India’s ‘mfine Healthy Rakhi’ adds to sibling bond

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from Dentsu Aegis Network (DAN), has launched ‘mfine Healthy Rakhis’. For the record, mfine is an online doctor consultation app.

     

    Said Arjun Choudhary, Chief Business Officer and Founding Member, mfine: “It is imperative for a brand to live up to its brand purpose and play a larger, and a more meaningful role in the consumer’s life. Rakshabandhan stands for the promise to protect, and that is the very core of our brand too. So, we decided to own the occasion by adding a healthy and digital twist to it.”

     

    Added Aalap Desai, National Creative Director, Mcgarrybowen India: “Consumers have become intelligent and love brands that give them a say in the brand narrative, an opportunity for engagement. And with this campaign, we wanted to take Rakhi beyond symbolism and make it actionable.”

     

     

  • Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai

    DAN gets Nishi Kant to don Mcgarrybowen Prez hat

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), which was earlier called Happy Mcgarrybowen has named Nishi Kant as its new President.

     

    Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai. In his new role, he will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, Chairman, Mcgarrybowen India & Dentsu Webchutney.

     

    Sidharth Rao

    Commenting on the elevation, Rao said: “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. Mcgarrybowen holds a great legacy globally and I welcome him to instil his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”

     

    Nishi Kant

    Added Kant: “I am honoured and energised by the opportunity to assume the leadership of Mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform Mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for Mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work and providing best career experiences to our people.”

     

     

  • Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi

    DAN expands Soumitra Karnik’s role

    By A Correspondent

     

    Soumitra Karnik

    Dentsu Aegis Network (DAN) has now entrusted Soumitra Karnik, currently Chief Creative officer (CCO) at Dentsu Impact and Mcgarrybowen India, with the additional charge of CCO, Dentsu India. He will assume this role for Dentsu India, the full-service agency headquartered in Bengaluru, with immediate effect, and will report into Agnello Dias, Creative Chairman, DAN India. Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi.

     

    Agnello Dias

    Speaking on the appointment, Dias said: “I have known Soumitra for many years now and he is the sort of guy you could go to war with. Nothing fazes him. I have seen him take on the most absurd challenges with a happy fascination at having found a new puzzle to solve. He has that most rare of attributes in a creative person – his creative stamina, and I am sure he will go on to do more than justice to his new extended role.”

     

    Elaborating on his new role, Karnik added: “Keeping the big-sounding designations aside, I am the same hungry and relentless creative person that I have always been. Lately, I find a lot of people from the industry complain about the prevalent diminishing standards and mediocrity everywhere; and while I am certainly not going to deny this, I also believe that the only way out of it is to roll up our sleeves, put our heads down, and get to work. That is exactly what we did when we were giving shape to Dentsu Impact a few years back. We won a lot of good clients and did a lot of good work which won us a battery of awards nationally and internationally. I am fortunate to have worked very closely with some great clients and some amazingly talented team members. Without the support of both, consistently producing good work is just not possible. With the mandate and the freedom to build a strong creative culture at Dentsu India, what I now have is an incredibly exciting challenge and an opportunity – all rolled into one,” he added.

     

    Narayan Devanathan

    Said Narayan Devanathan, Chairperson, Creative Line of Business for DAN India: “Soumitra and I have been partners in crime for close to 9 years now, and I couldn’t be happier to have him now also lead the creative mandate at Dentsu India. Over the years, Dentsu India has grown to be one of the most stable partners any client could ask for. With this solid foundation, I’m sure Soumitra will help the agency scale new heights with a creativity-first approach.”

     

     

  • Appoints Priyanka Agrawal as Country Head; Rahul Vengalil joins as Chief Business Officer…

    Isobar India launches ‘Isobar Consulting’

    By A Correspondent

     

    Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobar Consulting in India. Isobar Consulting will help brands define their digital transformation strategies.

     

    Priyanka Agrawal
    Shamsuddin Jasani
    Rahul Vengalil

    Isobar Consulting will be led by Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed Rahul Vengalil as Chief Business Officer, Isobar Consulting. Both will report into Shamsuddin Jasani, Group MD, Isobar South Asia.

     

    Said Jasani: “We have been readying ourselves to launch this world-class Experience-led Transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group – Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients – right from consulting to delivery.”

     

     

  • The campaign encourages people to join the Pride rally from the safety of their homes…

    Big FM and Mcgarrybowen India launch #PrideFromHomeByBigFM

    By A Correspondent

     

    Big FM has together with Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.

     

    Notes a communique: “The Covid-19 induced global pandemic that enforced a strict national directive that everyone follow physical distancing, has led people to stop expressing themselves at public gatherings including the Pride March. Therefore, Big FM, in association with Mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes.”

     

     

  • British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world

    Isobar wins digital mandate for British Council India brands

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands – British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world.

     

    Nirupa Fernandez

    Said Nirupa Fernandez, Director Marketing, British Council: “We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India added, “We’re excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward.”