By Our Staff
Arc Worldwide, the experiential and brand activation arm within the Publicis Groupe India, wins Black Dragon Certificate for Best Event or Experiential Marketing Campaign in this year’s Dragons of Asia advertising awards for its outstanding work on ‘Audible: Live The Story’ Campaign.
Said Sejal Shah, Managing Director and Head – Publicis Media Exchange and Publicis In Motion: “We are thrilled to receive the Black Dragon Certificate in this year’s Dragons of Asia advertising awards for our work on Audible.in’s ‘Audible: Live The Story’ Campaign. Our goal was to make the magic of audio storytelling come alive visually, and we’re proud of the impact we’ve created at Comic Con. This recognition is a testament to the innovative ideas and dedication of our team.”
Added Shailesh Sawlani, Country Manager, India, Audible:”The 2023 Dragons Asia award is an acknowledgement of our collaboration with Arc Worldwide India. With the campaign comprising of multiple immersive experiences, each highlighting different aspects of our service, we were thrilled with the outcome of the campaign. As Audible’ s service in India continues to experience exponential growth, the ‘Audible: Live the Story’ Campaign was an excellent way for Audible to directly engage with an audience who is equally passionate about the power of storytelling.”