MxMIndia

Tag: Publicis Groupe India

  • The National Creative Director appointment is to strengthen creative leadership in the agency

    L&K Saatchi & Saatchi Roshni Kavina as NCD

    L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative Director. Based out of the agency’s Mumbai office, she will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

    She joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

    Said Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India: “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

    Added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement: “Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come.”

  • For SRF Floron AC Gas

    L&K Saatchi & Saatchi unveils campaign

    L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

    Added a SRF Floron representative: “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

  • To lead and drive the planning and strategy function

    BBH India onboards two senior VPs-Strategy

    Himanshu Saxena
    Himanshu Saxena
    Layla Khan
    Layla Khan

    BBH India, part of the Publicis Groupe India, has onboarded two senior level members in the planning function with Ankit Sharma and Layla Khan joining the agency as Senior Vice-President – Strategy. Their mandate will be to lead and drive the planning and strategy function. They will be based out of the agency’s offices in Gurugram and Mumbai respectively. The new leaders will report directly to Himanshu Saxena, Chief Operating Officer and Managing Director at BBH India.

    Ankit Sharma
    Ankit Sharma

    Speaking about the two key appointments, Saxena said: “We are thrilled to welcome Ankit Sharma and Layla Khan to our leadership team. Both these leaders come with a stellar track record of delivering highly impactful and effective campaigns on variety of global and local market leading brands. Their wealth of experience and passion for creating exceptional work across advertising, digital, design, experience, and analytics for our clients will reinforce our position as a leading force in India.”

  • To work across brands handled by both offices of the agency

    Nisheeth Srivastava is ECD at BBH

    BBH India, the creative agency within Publicis Groupe India, has appointed Nisheeth Srivastava as Executive Creative Director (ECD). Based out of New Delhi, Srivastava’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, Chief Creative Officer of BBH India.

    Welcoming him to the BBH team, Bhattaccharya said: “Nisheeth’s appointment is in line with our objective of building a high talent density team. His vast body of work is a potent combination of culturally rooted insights and progressive ideas. His experience in handling big brand mandates will add another dimension to our game, specifically in Delhi. He joins a high energy, super collaborative creative leadership team comprising Ashwin Palkar, Swati Balani and Arvind Menon. I look forward to their combined magic as they curl a few into the top right corner for our clients.”

  • Rolls our UPES On – a new entrant in learning space

    Saatchi & Saatchi launches campaign for online degrees

    By Our Staff

    Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES On, a new entrant into the online degrees and learning space. This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    Said Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate: “We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”

    Added Sumanth Palepu, Sr Director Global Sales & Marketing and Business Head of UPES On: “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education can make a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES On is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It’s a call to action to rethink education and take charge of your own path in a world that’s constantly evolving and creating new and innovative ideas.”

  • The campaign pays homage to the rich legacy of Karizma

    L&K Saatchi & Saatchi unveils campaign for Hero’s Karizma XMR bike

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualised the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country.

     

    Said Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi: “The one thing that became apparent the moment we started working on this brand was that this is not another bike, this is the Karizma. Even a decade later, the name commands something more than respect, it commands reverence. The campaign sought to harness this brand love, to stir it, grow it and create an aura for the next avatar of this legendary name.”

     

  • Elevates Rohit Malkani and Kartik Smetacek to CCOs

    L&K Saatchi & Saatchi strengthens Creatives

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its Joint National Creative Directors, to the roles of Chief Creative Officers (CCOs). The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

     

    As Chief Creative Officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

     

    Commenting on Rohit and Kartik’s new role, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India said: “Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth. Now, as we embark into the next phase of our journey, with bigger goals and ambition, the nucleus of powerful leadership at L&K Saatchi & Saatchi, with Kartik & Rohit as CCOs and Snehasis as CSO, will play an even more significant role.”

     

  • Aims to celebrate the magic of relationships

    BBH unveils campaign for CaratLane

    By Our Staff

     

    BBH India, the creative agency within the Publicis Groupe India, has unveiled a campaign for jewellery brand, CaratLane.

     

    Said Parikshit Bhattaccharya, Chief Creative Officer of BBH India: “Our insight was clear – a woman should wear what she wants, not what she feels pressured to wear. So, we designed a campaign that beautifully brings out the essence of Caratlane’s Everyday Vows collection, ensuring it aligns with women’s lifestyle and attitude. It’s about embracing the beauty of everyday magic in relationships.”

     

    Added Jennifer Pandya, VP Marketing of CaratLane: “We believe that every day is an opportunity to celebrate love, and a Mangalsutra is the perfect symbol. A modern woman chooses to wear a mangalsutra as a marker of all the little things her husband does to make her feel special, whether it’s making chai in the morning or being her support system. We’ve created a range of gorgeous lightweight diamond Mangalsutra in chains, bracelets, and rings to fit seamlessly into her lifestyle and add a touch of elegance to her every day.”

     

  • For its Audible Campaign

    Arc Worldwide wins Black Dragon Certificate

    By Our Staff

     

    Arc Worldwide, the experiential and brand activation arm within the Publicis Groupe India, wins Black Dragon Certificate for Best Event or Experiential Marketing Campaign in this year’s Dragons of Asia advertising awards for its outstanding work on ‘Audible: Live The Story’ Campaign.

     

    Sejal Shah
    Sejal Shah

    Said Sejal Shah, Managing Director and Head – Publicis Media Exchange and Publicis In Motion: “We are thrilled to receive the Black Dragon Certificate in this year’s Dragons of Asia advertising awards for our work on Audible.in’s ‘Audible: Live The Story’ Campaign. Our goal was to make the magic of audio storytelling come alive visually, and we’re proud of the impact we’ve created at Comic Con. This recognition is a testament to the innovative ideas and dedication of our team.”

     

    Shailesh Sawlani
    Shailesh Sawlani

    Added Shailesh Sawlani, Country Manager, India, Audible:”The 2023 Dragons Asia award is an acknowledgement of our collaboration with Arc Worldwide India. With the campaign comprising of multiple immersive experiences, each highlighting different aspects of our service, we were thrilled with the outcome of the campaign. As Audible’ s service in India continues to experience exponential growth, the ‘Audible: Live the Story’ Campaign was an excellent way for Audible to directly engage with an audience who is equally passionate about the power of storytelling.”

     

  • To spearhead development and execution of winning strategies

    Saatchi & Saatchi Propagate appoints Isha Kapoor as VP

    By Our Staff

     

    Isha Kapoor
    Isha Kapoor

    Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President (VP). She will be based in the agency’s Mumbai office and report to Prachi Bali, Executive Vice President and Business Head of Saatchi & Saatchi Propagate India.

     

    Kapoor recently worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

     

    Said Bali on the appointment: “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients.”

     

  • Announces "Water Sustainability Score" for brands

    Leo Burnett embarks on new initiative to save water

    By Our Staff

     

    Leo Burnett and AqVerium, a ‘digital water bank’ by AquaKraft Group Ventures, has created a first-of-its-kind Water Sustainability Score.

     

    Much like compliance logos such as the Cruelty-free, Certified Vegan, Fairtrade, Energy Rating Label and the Recyclable symbol, this score can be displayed on the product, packaging and other corporate material through a unique symbol.

     

    The first brand to partner with Leo Burnett and AqVerium on this venture is the Bangalore International Airport Limited which is all set to be recognised as a pioneer in its commitment towards water sustainability and stewardship.

     

    Speaking about this initiative Rajdeepak Das, CEO & CCO Leo Burnett South Asia and Chairman, Creative Council – Publicis Groupe India said: “At Burnett, we believe that creativity’s true power is in solving real problems of the world. The water crisis is already upon us and adopting the Water Sustainability Score – a first-of-its-kind report card on how water positive a brand really is can bring transparency and accountability in the indiscriminate use of water. This is not just an initiative but a true Humankind idea which has the potential to impact a billion by helping save one of the most important resources for the earth – ‘water’ and take us forward to a water-positive future.”

     

    Added Dr Subramanya Kusnur, Chairman & CEO of AquaKraft Group Ventures: “The water crisis is real and needs immediate action. A lot has been spoken about Climate with water clearly missing the narrative. We are thrilled to have partnered with Leo Burnett – an agency that is known for its impactful work on sustainability to not only amplify this message but take timely action towards this crisis. We already have mapped out water-positive practices and getting brands to pledge towards the ‘Water Sustainability Score’ can be a game changer in water preservation. To this effect, we have onboarded Bangalore International Airport Limited on AqVerium and verified & validated the Water Audit report provided to us.  We are happy to present the first ‘Water Sustainability Score’, recognising and incentivising the water positivity of organisations, along with their commitment to sustainability.”

     

  • To elevate brand strategy at the agency

    BBH India appoints Ashutosh Jaiswal as VP, Strat Planning

    By Our Staff

     

    Ashutosh Jaiswal
    Ashutosh Jaiswal

    Publicis Groupe India agency BBH India appoints Ashutosh Jaiswal as Vice-President (VP) of Strategic Planning. In response to the exponential growth and evolving requirements of existing clients, along with several significant new business wins, BBH is continuing to expand its strategic capabilities.  Jaiswal will report to BBH India’s Chief Strategy Officer & MD, Sanjay Sharma.

     

    Jaiswal will continue to elevate brand strategy at the agency through a keen understanding of consumer needs leading to a more robust brand architecture for BBH’s existing clients and driving growth through new business.

     

    Sanjay Sharma
    Sanjay Sharma

    Sanjay Sharma, Chief Strategy Officer, and MD, BBH India, said: “We at BBH have been providing high-impact solutions to our clients across the entire marketing funnel. Ashutosh Jaiswal along with a  deep understanding of consumers and culture also brings expertise in analytics and platforms, which is of great importance in providing new-age marketing and communications solutions. I see him making a great impact on our work.”