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Tag: Ceat Ltd

  • To bolster its association with cricket

    Ceat signs Shafali Verma as Brand Ambassador

    By Our Staff

     

    CEAT Ltd., tyre manufacturer, signs Shafali Verma as its latest brand ambassador. With this, Shafali joins the list of CEAT’s cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

     

    Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., said: “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”

     

  • The tournament will commence on September 10, 2022

    Ceat Strategic Time Out for veterans’ series

    By Our Staff

     

    Ceat Ltd, the tyre manufacturer, is the new Official Strategic Timeout Partner for the second edition of Road Safety World Series 2022 (RSWS), the international T20 cricket league featuring national and international cricketing legends.

     

    Said Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd: “CEAT’s mission has always been to make ‘Mobility Safer and Smarter Every day’ and at the same time, we have a long association with different formats of cricket. We are delighted to be a strategic time out partner with RSWS, wherein the nation’s beloved sport focuses on road safety in India and globally. This cricket tournament will strengthen our commitment to make Indian roads safer for pedestrians and vehicles.”

     

    The tournament will commence on September 10, 2022, which will witness eight teams, India Legends, England Legends, Australia Legends, West Indies Legends, Sri Lanka Legends, South Africa Legends, Bangladesh Legends, and New Zealand Legends competing for the coveted trophy.

     

  • Tolani will be based out of Ceat’ss headquarters in Mumbai

    Ceat appoints Amit Tolani as VP – Marketing

    By A Correspondent

     

    Amit Tolani

    Tyre-maker Ceat Ltd has appointed Amit Tolani as Vice President-Marketing. Tolani will be based out of the tyre major’s headquarters in Mumbai and will be responsible for spearheading the marketing initiatives of the company.

     

    Commenting on his appointment, Arnab Banerjee, COO, Ceat Ltd said: “We are delighted to have Mr. Tolani as the newest member to spearhead our marketing organisation. He has played a significant role in Ceat’s growth journey. I am confident that his rich experience across various business verticals will prove to be an asset in achieving the vision of our company.”

     

  • He follows the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

    Ceat announces bat sponsorship association with cricketer Mayank Agarwal

    By A Correspondent

     

    Ceat Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes the cricketer a new addition to Team Ceat, which also has Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur on board.

     

    Commenting on the endorsement, Anant Goenka, MD, Ceat Limited, said: “We are glad to bring on board the extremely talented cricketer, Mayank Agarwal to represent the Ceat brand. At Ceat we strive to identify talent and encourage them in their cricketing journey. We believe that Mayank has all the qualities to become the next big thing in Indian cricket. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • This bat endorsement deal makes ShubmanGill makes a part of Team Ceat, says a statement which also has Rohit Sharma, AjinkyaRahane, Ishan Kishan and Harmanpreet Kaur

    Shubman Gill signs bat endorsement deal with Ceat

    By A Correspondent

     

    Ceat Ltd announced its association with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. This bat endorsement deal makes Gill a part of Team Ceat which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur.

     

    Commenting on the endorsement deal, Nitish Bajaj, Vice President – Marketing, Ceat Limited, said, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At Ceat we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their cars

    Ceat’s new campaign on longevity of Milaze X3

    By A Correspondent

     

    Ceat Ltd has launched a new campaign for its tyre brand Milaze X3. The ad aims in communicating the benefits of Milaze X3’s longevity that allows consumers to focus on other upgrades for their

     

    Said Nitish Bajaj – Vice President – Marketing, Ceat Ltd:“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that Lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/ personalise their vehicles but seldom do they think about the tyres….”

     

    Added Kiran Anthony, ECD, Ogilvy and Mather: “It’s a joy when a brand allows you to break the category codes, and I congratulate our partners at Ceat for doing that. For the first time, on mainstream television advertising, Ceat is not showcasing a tyre in action. It is an exception that mirrors the product promise of 100,000 km which is extraordinary in itself. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in a human truth.”

     

     

  • The digital ad series will be on social media channels like YouTube, LinkedIn, Facebook and twitter

    Ceat raises workplace issues via latest digital campaign

    By A Correspondent

     

    Ceat Ltd has launched its new digital campaign with a humorous twist on some notable issues across workplaces. Said Milind Apte, SVP Human Resources at the tyre major: “At Ceat, our constant endeavour is to stay relevant to all people who are part of our family. In order to do so, we engage in frequent conversations with them. These videos are based on insights from our employees, on what they like about working at Ceat. We believe it is a clear expression of our culture.”

     

     

  • Becomes the first women cricketer to sign bat endorsement deal with CEAT

    Ceat signs endorsement deal with Harmanpreet Kaur

    By A Correspondent

     

    Ceat Ltd has announced its association with cricketer Harmanpreet Kaur, for a period of two years. The bat endorsement deal makes Kaur the first woman cricketer to sign such a deal and join the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan on board.

     

    Commenting on the partnership, Nitish Bajaj, Vice President – Marketing at Ceat, said: “The profile of women’s cricket has had a staggering increase with the 2017 World Cup itself proving to be one of the breakthrough tournaments. The Indian Women’s Cricket team has been performing brilliantly over the years and we at Ceatstrongly believe in supporting the sport. We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field. We believe that her dynamic personality combined with her performance on the field represents the values that Ceat believes in.”

     

     

  • Leading Indian tyre manufacturer Ceat gives a funny but innovative twist to its newly launched Fuel smarrt tyres

    CEAT launches digital advertising series

     

     

    Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer Ceat gives a funny but innovative twist to its newly launched Fuel smarrt tyres by means of a digital advertising series.

     

    The digital advertising series is broken down into three videos of 25 to 35 seconds each that promote the need and alternatives of saving fuel by integrating humour of real-life situations faced by people every day. These videos went live on company’s digital platforms from yesterday (May 31).

     

    Speaking on the occasion, Nitish Bajaj, Vice President-Marketing, CEAT Ltd: “This is the first time that a tyre company has moved away from the conventional methods of product advertising and adopted a ground-breaking approach to increase customer engagement. The campaign spreads awareness about our pioneering range of tyres that helps in reducing the vehicle’s fuel consumption by co-relating with everyday life situations. We are extremely confident in developing an immediate consumer-connect with this new advertising approach which is perfectly in-sync with our quirky style of product promotion.” of products.

     

  • The Ceat logo will prominently donned in the bats used by the graceful right hander

    Ajinkya Rahane to bat for Ceat over four-year endorsement deal

    By A Correspondent

     

    Tyres major Ceat Ltd has signed a four-year bat endorsement association with Indian batsman Ajinkya Rahane. The Ceat logo will prominently donned in the bats used by the right-hander.

     

    Commenting on the latest development, Anant Goenka, Managing Director, Ceat Ltd, said, “At Ceat, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world-class players we are proud to be collaborating with. ”

     

    Speaking on the occasion, Rahane said, “It gives me immense pleasure to partner with Ceat, a company which is deeply rooted with Cricket. “  The tyres giant also has tie-ups with Rohit Sharma and Suresh Raina and Ishan Kishan for bat association. It is also tied up with IPL for the Strategic Time Out segment and has brought former Australian international cricketer Brett Lee on board as its brand ambassador for Ceat Cricket Ratings.