By A Correspondent
The Advertising Club has issued a statement on the Tanishq advertisement controversy:
“The Advertising Club on behalf of the Indian media and advertising industry strongly condemns the threatening and targeting of ‘Tanishq’ and its employees in regards to their latest advertisement on the new jewellery line. After review by our internal team consisting of multi-sectoral experts we have come to a clear consensus that the advertisement breaks no ethical standards, is not derogatory to any person, organisation or religion and does not hurt any national sentiment.
In continuance with its tradition, The Advertising Club upholds the primacy of creative freedom as a fundamental right of the Marketing and Advertising fraternity and hence disapprove of the approach to stymie that freedom. Our industry allied bodies of IAA and AAAI endorse our view that such baseless and irrelevant attack on creative expression is extremely concerning and we together stand by the team at Tanishq and against such aggression.”