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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

DishTV adds new regional HD channels on its platform

Focuses on High Definition TV Viewing for regional subscribers

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By A Correspondent

Catering to the demand of regional viewers and bringing them under the HD umbrella,Â DishTV has added three new regionalÂ HD channels to its HD offerings.Â With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such asÂ Marathi and Bangla.

Announcing this new development, CEO Arun Kapoor said, â€œDishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch.Â With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of three new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.â€

The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD. With these additions, DishTV has taken the total count of HD channels on its platform from 56 to 59.Â DishTVâ€™s newly added channels will be available to the subscriber for a free preview tillÂ December 28, 2016.

Arun Kapoor DishTV

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