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Tag: Arun Kapoor

  • Takes total channel count to more than 615 channels and services

    DishTV expands its portfolio with 23 new channels

    By A Correspondent

     

    Dish TV has extended its collection by adding 23 new channels to its portfolio. This includes nine HD channels and 14 SD channels, making the total count of channels and services to more than 615.

     

    Commenting on these additions Arun Kapoor, Chief Executive Officer, DishTV India said: “With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of these 23 channels will not only strengthen our presence in the HD and SD space but will also diversify our offerings.”

     

  • Adds Discovery's ‘DSports' to its bouquet of sports channels

    DishTV adds “DSports” sports channel

    By A Correspondent

     

    DishTV, in its move to diversify presence in the DTH market, has added the newly launched sports  channel DSports from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in SD, the highest to be offered by any DTH service provider.

     

    DSports aims to redefine sports engagement and provide viewers an unmatched ‘live’ sporting action from across the globe, through its dynamic coverage of sporting events. The channel will broadcast football from Brazilian League, Chinese Super League, Portuguese League, and Major League Soccer (USA); golf from British Open, US Open, PGA Championship and LPGA; NASCAR motor racing, and six Nations Rugby along with UK and Irish horse racing events.

     

    On diversifying DishTV’s sports portfolio, Arun Kapoor, Chief Executive Officer, DishTV India said, “Being a pioneer and the market leader, DishTV has always stood up to the promise of providing uninterrupted and unlimited entertainment to the subscribers. By adding ‘DSports’ we intend to align India’s sports culture with international sporting events, and offer global exposure to our subscribers. We are delighted with this addition and will continue to enrich our portfolio for the viewers.”

     

  • Launches special offers for Jawans

    DishTV pays tribute to Indian Armed Forces

    By A Correspondent

     

    There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on January 15, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

     

    Highlighting its strength, DishTV has launched a campaign under the aegis ‘Jahan Deshke Rakshakwahantak DishTV.’ Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the defence and paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme.Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.

     

    Speaking on the occasion, Arun Kapoor, Chief Executive Officer, DishTV India expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”

     

    As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

     

    As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

     

  • Focuses on High Definition TV Viewing for regional subscribers

    DishTV adds new regional HD channels on its platform

    By A Correspondent

     

    Catering to the demand of regional viewers and bringing them under the HD umbrella, DishTV has added three new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi and Bangla.

     

    Announcing this new development, CEO Arun Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch.  With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of three new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.”

     

    The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD. With these additions, DishTV has taken the total count of HD channels on its platform from 56 to 59. DishTV’s newly added channels will be available to the subscriber for a free preview till December 28, 2016.

     

  • Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads

    Gadgetsguru gets hyperactive, launches brand campaign

    By Archita Wagle

     

    An eye-catching full page ad in the Times of India on Monday morning spoke of “Demo kahin bhi lijiye, shopping gadgetsguru.com par hi kijiye”.

     

    Asked why the big bang route, Arun Kapoor, CEO-gadgetsguru.com said: “This is purely a branding ad. We are trying to increase our brand awareness.”

     

    Mr Kapoor goes in depth about the strategy adopted, explaining the reason for coming up with an ad just now: “There is a lot of competition from other online portals. Every other portal will offer you Cash-on-Delivery, 30 days warranty and other sops. So we created a whole new funda. Instead of competing with the online industry, we decided to take the offline industry (the retailers and the wholesalers).”

     

    While offering branded products to the customers, the online portals lose out due to the fact that the customer doesn’t get a demo of the products he may want to buy. Even when a person goes to buy an expensive item from a shop, s/he will  go to 10 different shops to find out about the best deal they can get. “A person buying products online can’t get a feel for the product he wants to buy. So we are telling him/her that they can go to a shop to get a demo of the product they have their eye on; but they should buy it from us as we give them the best deal they can get,” Mr Kapoor explained.

     

    Gadgetsguru.com was founded by Mr Kapoor in 2004. The website and the backend support was developed in-house. When asked about what was the reason for coming up with such ads now, Mr Kapoor said: “When we started in 2004, the first few years were not so great. The first year saw sales of just Rs1.25 lakhs. It didn’t make sense at that time to give out such full page ads. Now that we have established ourselves, we decided to increase our brand awareness. Also we have recently been affiliated with Brand Capital, Bennett Coleman & Co. Ltd’s offering (earlier called ‘private treaties’. We have got a budget of Rs30 crore for the next three years thanks to the tie-up. So we decided to for it now.”

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=-b5JSmWtvnc[/youtube]

    Gadgetsguru.com is not just coming out with print ads, but have also launched TVCs which take a tongue-in-cheek look at “bahanas” that consumers give to avoid buying a product after they take a demo at the shop. The TVCs show a boy running out to avoid buying a tablet by telling the salesman that he is allergic to tablets; a man refusing to buy a refrigerator because the door faces south instead of east; and a woman running out of the shop on the pretext of testing the zoom on a digital camera. The voice-over at the end tells us “Demo kahin bhi lijiye, shopping gadgetsguru.com par hi kijiye. Faayda aap hi ka hai.”

     

    The TVCs were launched recently when the promos for the Zee Cine Awards  started to be aired. Gadgetsguru.com is the associate sponsor for Zee Cine Awards.

     

    In fact, Mr Kapoor promises that radio and online ads will be launched in the next 15 days. When asked about what they would be talking about, Mr Kapoor refused to say anything.

     

    Not only that, gadgetsguru.com has launched a campaign on Facebook which promises the person coming up with the best bahana a chance to win a BlackBerry.

     

    The creative mandate for gadgetsguru.com’s ad campaign has been handled by   Manoj Motiani, Founder & Chief Creative Officer of Thought Bubbles. Mr Motiani was formerly a creative director with O&M. “We decided to give the creative mandate to Thought Bubbles as Manoj Motiani is a good friend,” explained Mr Kapoor.

     

    Gadgetsguru.com is on a roll. After launching a branding campaign, they are now looking at providing services in countries such as Singapore, Malayasia, UAE andcUK. “We will be starting our services in Hong Kong,DubaiandSingaporein the next three months. We are looking at tie-ups with the major market players who have a reputation of expertise in electronics market. We will create a sub domain for that particular country so that people in that country and surrounding areas can buy from there. We have been getting a lot of orders from South-east Asian countries,” said Mr Kapoor.