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Tag: DishTV

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • DishTV continues its legacy of enhancing subscriber experience by providing such unique services

    DishTV introduces Dance Active Service

    By A Correspondent

     

    DishTV has set the stage for aspiring dancers of the country to pursue their passion by launching the new Dance Active service on their platform. Powered by ‘Dance with Madhuri’, Dish TV’s Dance Active service will provide 100+ hours of dance content.

     

    Speaking about the new service, Anil Dua, Group Chief Executive Officer DishTV said: “DishTV stands for quality and commitment, and being the largest DTH brand in the country, we believe in providing a wide range of content and services to our subscribers and enriching their experience. The launch of Dance Active service is yet another step by us to enhance our value added services (VAS) portfolio and cater to a wider audience set. Having received very positive response from our earlier active services, we take immense pleasure in announcing the launch of this service which will offer an opportunity to the subscribers to learn and indulge in the magic of dance simply through their television screens.”

     

    Commenting on the launch of Dance Active, Sukhpreet Singh, Senior Vice President, DishTV said: “Dish TV is the largest platform which enables subscribers to go beyond entertainment and actively pursue their passions. DishTV’s partnership with ‘Dance with Madhuri Dixit’ provides a fascinating opportunity for subscribers to learn from and match their steps with some of the best choreographers in the country. We are happy to have collaborated with MsMadhuri Dixit and her magnificent team as Madhuri Dixit is a renowned personality of Bollywood and an iconic dancer in India.”

     

     

  • This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding

    DishTV partners ABP Ananda for Durga Puja

     

     

    In order to add to the festivity fervour, DishTV has undergone various activities at West Bengal in association with ABP Ananda. DishTV has come up with the campaign “Every home HD home” to amplify its HD reach.

     

    Speaking on the occasion, Sukhpreet Singh, Senior Vice President Marketing said- “Durga Puja is one of the most auspicious festivals that is celebrated with great fervor, and we are happy to announce our special HD offer. With users aspiring for HD channels, this move is to encourage them to embrace HD channels at the most minimal costs. We believe that our 360 degree campaign in West Bengal will not only enhance the user experience but will amplify their viewing experience too.”

     

     

  • Focuses on High Definition TV Viewing for regional subscribers

    DishTV adds new regional HD channels on its platform

    By A Correspondent

     

    Catering to the demand of regional viewers and bringing them under the HD umbrella, DishTV has added three new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi and Bangla.

     

    Announcing this new development, CEO Arun Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch.  With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of three new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.”

     

    The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD. With these additions, DishTV has taken the total count of HD channels on its platform from 56 to 59. DishTV’s newly added channels will be available to the subscriber for a free preview till December 28, 2016.

     

  • Total 585+ channels and services; highest in the industry

    32 new educational channels made available on Dish TV

    By A Correspondent

     

    Keeping up the promise of providing maximum content and quality entertainment to its subscribers, 32 new educational channels launched by the Ministry of Human Resource Development are now available to Dish TV subscribers. With the availability of these channels, Dish TV has taken its total count to more than 585 channels and services, which is highest in the industry.

     

    The content of all the 32 channels has been designed by central universities such as Jamia Millia Islamia, Punjabi University, IGNOU, Kashmir University and the like. The service will also offer telecast of live classroom lectures from top-notch institutions including the prestigious IIT.

     

    Creating an educational content landscape, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “We support the Government’s initiative of driving education through TV sets, and are delighted that these educational channels from The Ministry of Human Resource Development are available to all DishTV subscribers. We feel proud and contented at the same time as we are reaching a new milestone of having more than 585 channels and services on our platform.”

  • Bhakti Active is a premium religious ad free subscription based service

    DishTV unveils Bhakti Active service

    By A Correspondent

     

    DishTV has tied up with Shemaroo Entertainment to launch a new premium service called Bhakti Active. Bhakti Active service will cater to the needs of people who like mythological and religious content. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

     

    Bhakti Active is a premium religious ad free subscription based service; that will enhance the consistent viewing experience of our subscriber. This service will be available as a free preview till the 31st August, post that a nominal amount of Rs 30 per month would be charged.

     

    Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

     

  • The new ad campaign enlightens masses on merits of HD technology

    DishTV enhances its focus on HD via new campaign

    By A Correspondent

     

    In an endeavor to educate the consumers about the television viewing experience with genuine HD picture quality, DishTV has launched a new AD campaign. The campaign highlights the merits of HD picture quality and encourages its consumers to upgrade to HD set top box to enjoy an HD TV viewing experience. The campaign features Shahrukh Khan showcasing the transition from Black and white TV viewing to color to HD viewing.

     

    DishTV conducted a research to understand why the rising demand for HD TV’s has not led to an increase in the up gradation of STB’s from SD to HD. This research gave an insight into the consumer mindset that they buy an HD TV to enjoy hi-definition viewing. But, that is not the case; in a bid to bust this myth, Dish TV introduced this new campaign to educate its consumers along with a set of new subscription packs along with it.

     

    To make HD more affordable, DishTV has also introduced HD sachets (small HD entertainment add on packs) to capture the interest of consumers towards HD viewing by offering them at a nominal price of Rs.75 only. This offering makes DishTV, the first in the Industry to come up with such an interesting and affordable option with the lowest entry level pack price of only Rs.224/-. Subscribers can select these sachets as per their preferences and needs and add more flavor to their TV viewing experience.

     

    Commenting on the development, Arun Kumar Kapoor, Chief Executive officer, DishTV said: “TV viewing in India has undergone a sea change over the years. From the days when people had a handful of channels, today, we live in an era where people are spoilt for choices. With this campaign, we would like to educate the consumer that to enjoy an HD viewing experience, it is essential to upgrade the STB from SD to HD. This new HD offer is in line with our commitment to give our viewers the best in terms of quality and service. DishTV being a strong believer in the potential of the HD segment in India. And, going forward, this all new HD campaign, will further accelerate the adoption of HD services in the country.”

     

  • This premium movie service will premiere latest blockbuster movies every Friday

    DishTV & Shemaroo jointly unveil Miniplex

    By A Correspondent

     

    In yet another move to expand their gradient of value-added services, dish TV has tied up with Shemaroo Entertainment, one of India’s leading entertainment content houses to launch a new premium service called Miniplex.

     

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

     

    Speaking to the tie-up, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

     

    Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

     

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day.

     

  • Takes the total shopping channel count to 9 channels

    DishTV adds Gemporia TV to its portfolio

    By A Correspondent

     

    DishTV has added Gemporia TV on its platform, taking its total channels and services count to 500+.Gemporia TV is India’s first dedicated shopping channel for gems and jewellery.

     

    With the addition of Gemporia TV on its platform, DishTV has increased their shopping channel count to nine channels, which is highest amongst any DTH player and is available in all subscription packs, in all categories for its viewers.

     

    Announcing this new development, Salil Kapoor, Chief Operating Officer, DishTV India said, “Being a pioneer and market leader DishTV has always stood up to its promise of providing unique content to its viewers. Gemporia TV is one such unique channel where people can buy gems and jewellery. Addition of Gemporia TV, 9th shopping channel on our platform also proves that due to undisputed leadership and popularity of DishTV platform amongst viewers, more and more shopping channels wants to get aligned with us.”

     

    Announcing this development, Manuj Goyal, Co-Founder, Gemporia TV, India said, “Gemporia manufactures the very best in stylish, affordable and responsibly made fine jewellery. Our unique business model involves using only genuine gemstones and precious metals to create beautiful timeless treasures. We make limited editions and bring them to you at Direct to Home prices, cutting out all the middlemen.”

     

    Announcing this development, Steve Bennet, Founder, Gemporia said, “An ever growing customer base across the globe, through our TV channels and website in the UK and US, Gemporia TV comes to our manufacturing home in India with the promise of being able to deliver even better deals. We are very happy to launch with DishTV in India, a leader in content and technology innovation.”

     

    DishTV’s subscribers will be able to watch this new channel on LCN 116.

     

  • The active service will enhance DishTV’s portfolio in the field of VAS and music

    DishTV announces tie-up with Hungama

    By A Correspondent

     

    DishTV has announced a tie up with Hungama to launch Music Active. The active service will enhance DishTV’s portfolio in the field of VAS and music and provide unlimited music to its subscribers.

     

    Catering to the need of Bollywood music lovers and the other streams of music such as devotional, western, and pop music Music Active will have a good mix of Bollywood hits and Bollywood retro. Simultaneously reaching out to the music lovers of other genres, Music Active will also have international hits, international classics, devotional, ghazals, Bhojpuri, Kannada Hits, Tamil Hits and Carnatic Hits. Customers of this active service will be able enjoy uninterrupted music as unlike music channels. Music Active is completely ad free. Another important advantage for music lovers would be unlike music apps, there will be no buffering of the songs leading to steady entertainment.

     

    The service is available at an introductory price of Rs.35 till 31st October and will be priced at Rs.45 starting 1st November’15.This audio service can be availed by a simple missed call on 18002700096. The service is available free of cost from 27th Aug – 6th Sep (10 days). Music Active will be available on channel number 671 on DishTV.

     

    Speaking on the occasion, Salil Kapoor, Chief Operating Officer, DishTV said, “Being a pioneer and market leader, it has been our constant endeavor to make television viewing a wholesome experience for the entire family and to increase affinity with our audiences by providing them the choice of content they would like to watch. DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are delighted to tie up with Hungama for launching Music Active, with the launch of Music Active, we are continuing with our legacy of offering another unique service for our consumers who are inclined towards music and will have this great opportunity to enjoy music of all genres in the close comfort of their homes.”

     

    Siddhartha Roy

    Speaking on the occasion Siddhartha Roy, CEO of Hungama.com said, “Music Active co-launched by Hungama and DishTV will bring uninterrupted and ad-free music to subscribers. We are proud to associate with the DTH service as we bring subscribers their favorite music across 10 different genres ranging from Bollywood, Regional, devotional to International, etc. I am certain that DishTV subscribers will enjoy grooving to Bollywood, regional and international music’s most popular hits and retro tracks only on Music Active.”

     

  • The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media

    More ads go digital as ICC World Cup action shifts to sites, apps

    By Vijaya Rathore & Ravi Teja Sharma

     

    The morning and working hour timings of matches in the ongoing cricket World Cup have made millions of sport lovers follow the action on dedicated websites, apps and social media, prompting several big and small brands to latch on to digital advertising like never before.

     

    Brands across industries, including Lufthansa, Accenture, Tissot and Hero are looking to catch the on-the-move consumer on a variety of platforms including official broadcaster Star India’s starsports.com, social media sites, cricket portals and apps such as Hotstar.

     

    “Some of our clients have looked at digital very seriously. Hero, for instance, has bet heavily on digital and it is really doing well for the brand,” said Praseed Prasad, national director for digital trading at media buying firm GroupM India. Another client of his, Pepsi Lays, has chosen to do more on the digital side and only advertise on television during select matches in the World Cup this year.

     

    A spokesperson for Star India says they have seen an exponential growth in consumption online. This World Cup, Star has got around 35-40 advertisers, including Lufthansa, Accenture, CarTrade, Tissot and Hero for its online platforms, with about 20% of those exclusively on the digital medium. “Revenues from digital will be significant this time,” the person said.

     

    Hero is the co-presenting sponsor of the World Cup 2015 digital. “The medium has seen exponential growth in terms of traffic,” a Hero MotoCorp spokesperson said. It is the lead sponsor on the property with branding/inventory in terms of video inventory, logo presence, banner ads, special sections such as replay and match insights, and has also launched a dedicated app, Hero Super Skipper, the spokesperson said. “This association is a strategic move, owing to a perceptible shift in viewership patterns in favour of digital medium.” The India-Pakistan match at the beginning of the tournament, for example, got over 25 million views on Star’s digital platforms, the highest in the world for a single game.

     

    Firms such as DishTV have created fresh campaigns around the World Cup. “Most digital campaigns are either in the form of graphics or extension of TV campaigns but we created one especially for the digital medium and that has helped us reach the young consumers, the millennials,” said Salil Kapoor, COO of DishTV.

     

    He said the interactive nature of the digital space helps consumers to make purchases by routing them to the firm’s call centres if they wish to. Also, a television ad campaign costs at least 3-4 times more than a digital campaign, Kapoor said. DishTV has shot a campaign with brand ambassador Shah Rukh Khan to promote their HD channels during this world cup.

     

    Digital adoption by brands is on the rise with large companies now allocating significant spends to this medium. “From about 2-3% of a large company’s marketing budget, digital is now in double digits,” says Ahmed Naqvi, CEO at digital and social media agency Gozoop.

     

    Source:The Economic Times

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