By A Correspondent
Market research industry veteran Prasun Basu has taken charge as President, South Asia of Nielsen India. In this role, he’ll be responsible for leading Nielsen’s business operations in India, Bangladesh, Nepal and Sri Lanka. Basu has been heading operations of Millward Brown as MD-South Asia from April 2013 till this announcement. According to information received, Piyush Mathur who led Nielsen operations in India from 2010 has now moved as Senior VP at Westport, Connecticut.
Basu has previously held senior roles within research and consulting organizations covering both developed and emerging markets such as the US, Latin America, Middle East, Africa, Southeast Asia and South Asia. Basu is returning to Nielsen, having previously led the BASES and Consumer Research businesses in South Asia, as well as heading up the BASES business in India, Africa and Middle East.