Professional networking platform LinkedIn has conducted a study of Tech and Non –Tech Marketers in India and globally (link)..
The survey sheds light on their main challenges in marketing for both tech and non-tech marketers. It also enlists the techniques each type is most engaged in and considers important. It was also found that76% Indian tech marketers go to social professional networks for marketing information, this is higher than the global average of 73%.
We aren’t very sure if LinkedIn is so high on the reading and reference list of marketers, but then that’s what the survey says.
Please refer to pdf here for the study.