By A Correspondent
BBDO India’s much acclaimed work P&G’s Ariel and Whisper brands have won the agency multiple awards at Adfest 2016. The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards – making it the most awarded Indian agency at AdFest 2016. BBDO was also named Agency Network of the Year.
Said Josy Paul, Chairman & Chief Creative Officer, BBDO India said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande’) and being the most awarded Indian agency at AdFest is a sign that we are contributing to the industry’s standards across all categories. We thank the awesome team at P&G and all our partners for this recognition.”
Meanwhile Taproot Dentsu’s ‘radio works best in outdoor’ ad from the campaign created for the Indian Outdoor Advertising Association (IOAA) bagged a Gold Lotus in Press Craft. The campaign took away three Silver Lotuses in the Outdoor Lotus, Press and Print Craft departments. Taproot also bagged two Bronze Lotuses for Dulux Paint in the Press and Outdoor categories. McCann campaign for Gastrina won three Silver Lotuses and three Bronze Lotuses across Design, Print Craft, Outdoor and Press categories.
JWT won a Bronze Direct Lotus and a Bronze Print Craft Lotus for its Night Kills Day campaign while Contract bagged a Bronze Press Lotus.