MxMIndia

Tag: ADFEST 2016

  • BBDO India was the most awarded Indian agency at Adfest 2016

    Whisper ‘Touch The Pickle’ helps BBDO India win Grand Prix at Adfest

    By A Correspondent

     

    BBDO India’s much acclaimed work P&G’s Ariel and Whisper brands have won the agency multiple awards at Adfest 2016. The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards – making it the most awarded Indian agency at AdFest 2016. BBDO was also named Agency Network of the Year.

     

    Josy Paul

    Said Josy Paul, Chairman & Chief Creative Officer, BBDO India said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande’) and being the most awarded Indian agency at AdFest is a sign that we are contributing to the industry’s standards across all categories. We thank the awesome team at P&G and all our partners for this recognition.”

     

    Meanwhile Taproot Dentsu’s ‘radio works best in outdoor’ ad from the campaign created for the Indian Outdoor Advertising Association (IOAA) bagged a Gold Lotus in Press Craft. The campaign took away three Silver Lotuses in the Outdoor Lotus, Press and Print Craft departments. Taproot also bagged two Bronze Lotuses for Dulux Paint in the Press and Outdoor categories. McCann campaign for Gastrina won three Silver Lotuses and three Bronze Lotuses across Design, Print Craft, Outdoor and Press categories.

     

    JWT won a Bronze Direct Lotus and a Bronze Print Craft Lotus for its Night Kills Day campaign while Contract bagged a Bronze Press Lotus.

     

  • ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand

    Adfest announces jurors from 18 cities worldwide

    By A Correspondent

     

    ADFEST has announced that some of the world’s most celebrated creative professionals will be joining as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

     

    The jury panel for Film & Radio Lotus inlcude:

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)

    – Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore

    – Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei

    – Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul

    – Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut

    – Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok

    – Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo

     

    The jury panel for Design Lotus & Print Craft Lotus:  

     

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)

    – Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok

    – Guy Venables, Founder, GUY>ENABLES, Sydney

    – Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta

    – Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai

    – Sing Lin, Creative Director & Partner, BeWater, Shanghai

    – Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo

     

    The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)

    – Darren Watson, Executive Creative Director – APAC, FITCH, Singapore

    – Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei

    – Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai

    – Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne

    – Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok

    – Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo

     

    The jury panel for Promo Lotus and Effective Lotus:

    – Chris Chiu, Singapore (Jury President)

    – Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai

    – Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai

    – Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai

    – Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai

    – Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing

    – Tara Ford, Creative Director, Whybin\TBWA Group, Melbourne

     

    The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:

    – Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)

    – Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney

    – Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur

    – Chris Chiu, Singapore

    – Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai

    – Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei

    – Sihabutr Xoomsai, Film Director, Triton Film, Bangkok

    – Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore

    – Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo

     

    “Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST President Jimmy Lam.

     

    ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

     

  • Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm

    Roopak Saluja to present session at ADFEST 2016

    By A Correspondent

     

    Roopak Saluja, Founder & Chief Executive Officer at The 120 Media Collective in Mumbai will present an entertaining and informative session titled “Content is King. Distribution is God!” At ADFEST 2016, Saluja’s session will examine whether the distribution, monetization, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organizations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at ADFEST, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films, which was named India’s second fastest growing company across all sectors in 2010. From Bang Bang Films he launched three other subsidiaries – Jack in the Box Worldwide, Sniper and Sooperfly – which now form The 120 Media Collective.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at ADFEST this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” says Jimmy Lam, ADFEST President.

     

    Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm.