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Karisma Kapoor becomes the brand ambassador for Blue Mount

The company announces new TVC and launches country’s first alkaline RO with LED Display

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By A Correspondent

 

Blue Mount Alkaline RO has named Karisma Kapoor as their brand ambassador. She features in the new TVC announcing the launch of Blue Mount Alkaline RO with LED Display.

 

The new 50 secs TVC featuring Karisma Kapoor, who was worried about her son on his frail health and was consulting with doctor on the same. The doctor told her the about ordinary RO Purifier reduce the minerals from water and she need a Blue Mount Alkaline RO water purifier, which adds minerals to the water.

 

Blue Mount Alkaline RO water purifier maintain the pH level and balance high acid level in times of stress, lack of sleep and over consumption of acidic foods such as processed food and keep your body energized for a longer duration of time and makes  you feel fresh and remain healthy. Keeping the same in the mind Blue Mount Alkaline RO launched its products with a slogan of “Sabse Pure, Sabse Healthy”.

 

Commenting on the occasion, Vishal Gupta, Managing Director, Blue Mount said, “Understanding the very need of pure water for common man, Blue Mount aims to provide the most pure & healthy water in every eliminating any sort of purification hassles. We help people to lead a healthy life and want to be considered as most consumer-centric company in India. That’s why we optKarisma Kapoor as a brand ambassador, who can deliver the correct message to the TA by her matured and responsible motherly image.”

 

The film has been created by Excl Advertising and narrates the story of a mother whose kid is ill after the using of RO purified water.

 

Comments

One response to “Karisma Kapoor becomes the brand ambassador for Blue Mount”

  1. bhavesh Avatar
    bhavesh

    Sir /Madam,

    I am deeply pained to see Karishma Kapoor, promoting your products on TV commercials and have henceforth decided to boycott your products.

    You must be aware that she has filed cases on her husband u/s 498A IPC, which is the most abused law by women in India (just google it for details). She has also sought maintenance from Sanjay Kapoor, although she is earning in crores. 

    In my personal opinion, such an act amounts to sending signals to the society that a woman can herself earn well and even then harass husband in lawsuits with vexatious motives. 

    IT would be pertinent that responsible corporate citizens choose brand ambassadors carefully, as not only they advertise corporate products but also send messages to society in capacity of role models.

    I hope you will receive this message in right earnest and take corrective actions…

    Regards….

    Bhavesh kumar

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