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Tag: Karisma Kapoor

  • Embarks on a journey of taste and nostalgia reliving Raj Kapoor's legendary charisma

    Coca-Cola Foodmarks launches with celebratory campaign

    Coca-Cola India has announced the launch of Coca-Cola Foodmarks in India, under its ‘A Recipe for Magic’ global campaign. Coca-Cola Foodmarks celebrates global “food landmarks” which are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.

    As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi. It was graced by Janhvi Kapoor and Karisma Kapoor who honoured the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!

    Said Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA: “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture. Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”

  • Introduces the fintech company's bounty and the mega rewards

    Karisma Kapoor promotes Cred

    By Our Staff

     

    Cred, the fintech company, is back with its latest campaigns for IPL 2022- Cred: Play it different. The ad features actor Karisma Kapoor who introduces Cred bounty and the mega rewards Cred members can win during IPL 2022.

     

    The ad was conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi. The film was produced by EarlyMan Films and directed by Ayappa. To set the tone of the campaign right, Karan Malhotra lent his expertise to compose the music for the film.

     

    Said Kunal Shah, Founder, Cred: “This year, we want to encourage Cred members to invite their friends & family to win big with Cred. We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

     

  • The company announces new TVC and launches country’s first alkaline RO with LED Display

    Karisma Kapoor becomes the brand ambassador for Blue Mount

    By A Correspondent

     

    Blue Mount Alkaline RO has named Karisma Kapoor as their brand ambassador. She features in the new TVC announcing the launch of Blue Mount Alkaline RO with LED Display.

     

    The new 50 secs TVC featuring Karisma Kapoor, who was worried about her son on his frail health and was consulting with doctor on the same. The doctor told her the about ordinary RO Purifier reduce the minerals from water and she need a Blue Mount Alkaline RO water purifier, which adds minerals to the water.

     

    Blue Mount Alkaline RO water purifier maintain the pH level and balance high acid level in times of stress, lack of sleep and over consumption of acidic foods such as processed food and keep your body energized for a longer duration of time and makes  you feel fresh and remain healthy. Keeping the same in the mind Blue Mount Alkaline RO launched its products with a slogan of “Sabse Pure, Sabse Healthy”.

     

    Commenting on the occasion, Vishal Gupta, Managing Director, Blue Mount said, “Understanding the very need of pure water for common man, Blue Mount aims to provide the most pure & healthy water in every eliminating any sort of purification hassles. We help people to lead a healthy life and want to be considered as most consumer-centric company in India. That’s why we optKarisma Kapoor as a brand ambassador, who can deliver the correct message to the TA by her matured and responsible motherly image.”

     

    The film has been created by Excl Advertising and narrates the story of a mother whose kid is ill after the using of RO purified water.

     

  • On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'

    Karisma Kapoor debuts as RJ on 92.7 Big FM’s show

    By A Correspondent

     

    Actress Karisma Kapoor has taken on the mantle of an RJ with FM radio network 92.7 Big FM.

     

    On December 24, 2012 Ms Kapoor will debut as an RJ for a women-centric radio show called Big Memsaab. Through a specially conceptualized segment, ‘Big on Style’, she will play the role of a beauty and style guru who will share her expertise on fashion and trends. The segment will air on Big Memsaab every day between 11am and 12noon across 31 stations of the radio network.

     

    Apart from a multi-media marketing campaign across radio, television, outdoor, on ground and social media, contests will also be hosted on air, wherein lucky listeners from across the 31 cities stand to win a personalized grooming consultation with Ms Kapoor.

     

    Speaking about her association, Karisma Kapoor said, “Having worked in movies and television, I was extremely keen to try a new medium – so I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 Big FM’s afternoon show, Big Memsaab. I am confident that my fans will enjoy the show thoroughly and will continue to support me as I undertake this new journey.”

     

    Commenting on the occasion, Manav Dhanda, Network Programming Head, 92.7 Big FM, said, “Ms Kapoor makes a daily appointment with radio listeners, which is a pioneering move. The features of the show will be the first across media, which is very exciting. The format of the show, the pegs that we will touch upon and the innovations planned are what makes the show unique and appealed to her. Radio is a live medium and highly engaging allowing for direct interaction with crores of Indians and fans across the country for a celebrity.”

     

  • The actress is coming on board as a personal grooming and beauty expert on the special segment 'Big on Style', and will share tips on attire, accessories, make-up and hair

    Karisma Kapoor debuts as RJ on 92.7 Big FM’s women-targeted show Big Memsaab

    By A Correspondent

     

    Bollywood actress Karisma Kapoor will be on board with 92.7 Big FM as an RJ for its women-centric radio show Big Memsaab. Through a specially created segment, Big on Style, Ms Kapoor will play the role of a personal grooming and beauty expert who will share her fashion and style knowledge by imparting interesting beauty and style tips to listeners. The segment will air on Big Memsaab every day between 11am and 2pm across 31 stations of 92.7 Big FM beginning December 24, 2012.

     

    Speaking about her association, Karisma Kapoor said, “Having worked in movies and also television, I was extremely keen to try a new medium – hence I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 Big FM’s afternoon show, Big Memsaab. I am confident that my fans will continue to support me as I undertake this new journey and will enjoy the show even further.”

     

    Commenting on the launch of the new segment, Manav Dhanda, Network Programming Head, 92.7 Big FM, said, “Beauty and style are two topics which never grow old with women. We are extremely excited about presenting the ultimate style diva, Karisma Kapoor as an RJ to our listeners for the first time ever. With the show reaching  audiences across 31 stations, our association with Karisma Kapoor, who is already a household name, will enhance our reach and enable us to keep our listeners engaged.”

  • Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues.

    HT Brunch Dialogues on the changing face of Indian heroine

    By A Correspondent

     

    The launch of a coffee table book on print advertising – ‘The Magic of Print’ – by HT Media was followed by the HT Brunch Dialogues. The second edition of HT Brunch Dialogues was launched by Hindustan Times Brunch, and was themed, The Changing Face of the Indian Heroine. Two rounds of panel discussions were held.

     

    The panellists in the first round included Film Director, Madhur Bhandarkar; Producer, Siddharth Roy Kapur and filmmaker and screenplay writer, Raj Kumar Gupta. The panellists discussed the filmmaker’s role in portraying the Indian female lead. They delved on how the female oriented films and the roles offered to actresses have changed and evolved over the years. They also pondered on whether an actress in the long run would be at par with the actor, in terms of pay.

     

    “Times have changed, today heroines are willing to experiment with their roles or even their image which was not so earlier, when they were very conscious about their image and the roles they play” said Madhur Bhandarkar.

     

    On whether heroines will also be paid on par with heroes, Siddharth Roy Kapur said, “If a female oriented film crosses Rs. 100 crore, it may see heroines getting paid as much as the heroes.”

     

    The second session of the panellists included film personalities Kareena Kapoor, Karisma Kapoor and Sharmila Tagore. Both these sessions were moderated by Vir Sanghvi, Advisor, HT Media.

     

    Their discussions revolved around the way scripts or films have evolved over the years for the Hindi film heroine. And how they have managed to stay relevant or break the myth about actress only as a show piece in the film and their take on whether things will get any better for the Hindi film heroine in the near future.

     

    According to Sharmila Tagore, there is a huge difference in the roles women or heroines do today. Times have certainly changed, cinema has become professional today, unlike before, but roles are still not written for women.

     

  • Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.

    E-shopping hits busy young mums too

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=5zi9nBtflKY[/youtube]

    By Shubhangi Mehta

     

    Babyoye.com has come up with its first advertising campaign and it aspires to convey a series of messages to the new and young working mothers who are pressed for time. Babyoye.com gives consumers more than 120 brands and over 30,000 products to choose from. With just a click of a button mothers can avail the best products for their children.

     

    The current campaign was worked internally by them along with the production house. Their media agency is OMD.

     

    The biggest innovation that Babyoye.com is, by bringing world class baby and kids products at the click of a button thus enabling parents to spend quality time with their baby. By providing a wide variety of choice, parents can make an informed decision.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=biWxrRxGsio[/youtube]

    Arunima Singhdeo, Director & Co- Founder Babyoye.com said, “We had initially been focusing on the digital medium which still remains to be a big promotional tool. However, we have recently started experimenting with offline mediums also and if the response is good, we will definitely continue with the same”.

     

    Babyoye.com is focusing on digital-led campaigns which are generally product-led. They have recently launched their own line of baby apparel. The collection has been designed very thoughtfully keeping in mind the new born essential needs.

     

    Apart from that, the brand campaign is currently being run on the offline mediums – TV and they are evaluating using other mediums as well. They are also in the midst of tying up with various brands that target kids to run a few co-branded campaigns.

     

    The focus area for babyoye.com in 2012 would be to add more and more product range and catering to higher age group of kids as well and building the brand name would remain a priority.

     

    On the association, Karisma Kapoor comments, “I was thrilled to shoot for this campaign. As I personally indulge in shopping from Babyoye.com, I truly believe that Babyoye is a convenient platform for new mothers with hectic schedules who can shop while baby is sleeping or while watching TV.”