MxMIndia

Tag: Vishal Gupta

  • The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming

    Hungama raises $25mn in funding round led by Xiaomi

    By A Correspondent

     

    Digital media entertainment company Hungama, has raised an investment of US$25mn, led by leading smartphone company Xiaomi, along with existing investors Intel Capital, Bessemer Venture Partners and ace financial investor and Indian billionaire, Rakesh Jhunjhunwala.

     

    With this round of funding, Hungama will expand the content library and further invest in world class technology on its mobile app platforms Hungama Music for music and Hungama Play for premium video including movies, television and original series. Hungama will soon add over 1500 hours of television content along with original content to its current Hungama Play offering of over 8000 movies in English and 12 Indian languages

     

    Speaking about the funding round, Neeraj Roy, Founder & CEO – Hungama Digital Media Entertainment said: “India is adding 8 MN new consumers to the Internet each month with 90% of digital consumption being driven by mobile. Young Indians love their music and movies and the mobile will be the most used screen for this generation. Content will drive the next phase of Digital India and we are delighted to partner with Xiaomi as we prepare to bring premium and original digital entertainment to a 100 million Indians before the end of this year.”

     

    Hugo Barra, Vice President, Xiaomi said: “We think of smartphones as a platform for us to deliver Internet services, and this includes content. We are investing in Hungama not only to start integrating content into our smartphones, but also to grow together with them and deepen our understanding of the content sector in India. We have carefully selected Hungama because of what they are doing in terms of aggregating large amounts of content and delivering an amazing user experience.”

     

    Rakesh Jhunjhunwala, Chairman, Hungama Digital Media Entertainment said: “I have been invested into Hungama for several years and participated in this new capital raise as I believe they have built an unique leadership position with the most compelling music and movie OTT service for South Asians globally that is ripe for growth as India will embrace broadband and 4G. We welcome Xiaomi as one of our partners.”

     

    Vishal Gupta, Managing Director, Bessemer Venture Partners, said “We are excited about the leadership position that Hungama has built as being the one stop OTT platform across music, videos and movies. We are delighted to have Xiaomi as our partners and will accelerate our growth and leadership.”

     

    Citi acted as exclusive financial advisor to Hungama on this transaction.

     

  • The company announces new TVC and launches country’s first alkaline RO with LED Display

    Karisma Kapoor becomes the brand ambassador for Blue Mount

    By A Correspondent

     

    Blue Mount Alkaline RO has named Karisma Kapoor as their brand ambassador. She features in the new TVC announcing the launch of Blue Mount Alkaline RO with LED Display.

     

    The new 50 secs TVC featuring Karisma Kapoor, who was worried about her son on his frail health and was consulting with doctor on the same. The doctor told her the about ordinary RO Purifier reduce the minerals from water and she need a Blue Mount Alkaline RO water purifier, which adds minerals to the water.

     

    Blue Mount Alkaline RO water purifier maintain the pH level and balance high acid level in times of stress, lack of sleep and over consumption of acidic foods such as processed food and keep your body energized for a longer duration of time and makes  you feel fresh and remain healthy. Keeping the same in the mind Blue Mount Alkaline RO launched its products with a slogan of “Sabse Pure, Sabse Healthy”.

     

    Commenting on the occasion, Vishal Gupta, Managing Director, Blue Mount said, “Understanding the very need of pure water for common man, Blue Mount aims to provide the most pure & healthy water in every eliminating any sort of purification hassles. We help people to lead a healthy life and want to be considered as most consumer-centric company in India. That’s why we optKarisma Kapoor as a brand ambassador, who can deliver the correct message to the TA by her matured and responsible motherly image.”

     

    The film has been created by Excl Advertising and narrates the story of a mother whose kid is ill after the using of RO purified water.