By A Correspondent
Satbir Singh, former chief creative officer of FCB Ulka, has launched an advertising agency Thinkstr, describing his solo venture as “ideas for a digital worldâ€. The new agency has won a project from the government and is focusing on building its core team. Ravi Raghavendra, executive creative director of JWT, has joined Singh in the same capacity. “Thinkstr is not a digital agency, but it will be at the core of our work. While communication isn’t going digital, consumers are. So how do you talk to this audience?†said Singh.
Source:The Economic Times
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