Jaideep Mahajan returns to Rediff as NCD

By A Correspondent

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head. He will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi.

With over 17 years of industry experience, JD comes with a 100-plus International and national Awards and big brand work to his credit. He has worked with agencies such as JWT,Contract,Linen Lintas, McCann Erickson, Kuala Lumpur, Leo Burnett/Arc Worldwide, Kuala Lumpur and Rediffusion Y&R.

His recently launched DaburVatika Shampoo ‘Brave & Beautiful’ campaign was one of the more talked about and discussed campaigns of 2014-15. He launched Airtel in Sri Lanka which generated excellent results.

Some of the major clients Mahajan has worked on in the course of his career include PepsiCo (Pepsi, Tropicana, Aquafina & Slice), LG, Airtel, Amway, Sony (Vaio, Cybershot, Bravia, 
Walkman & Handycam), monster.com, Tupperware, Panasonic, Four Square Cigarettes (GPI), yebhi.com, cardekho.com,Dabur, Oppo Mobile, Volvo Cars, Timex, Pizza Hut, Hero (Cycles & Splendor), MTS, Amway, ITC (Tea),Tata Water Plus & Tata Gluco Plus, NIIT, Grasim Industries, Seagram’s ,HCL, Microsoft, Bacardi, Coca-Cola, Motorola, GM, Nestle, Reckitt & Colman and Air Canada.

Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, ” In a way, I started the return to the group movement when I rejoined in 2010.Rahul Jauhari followed next.  And now it is ‘many happy returns’ forJD. “

Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “ JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

And said Mahajan: “ Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”