MxMIndia

Tag: Rahul Jauhari

  • The account will be handled by Rediffusion’s Mumbai office

    SBI General Insurance awards mandate to Rediff

    By A Correspondent

     

    SBI General Insurance has assigned its creative duties to Rediffusion.

     

    Shefali Khalsa

    Said Shefali Khalsa, Head- Brand, Corporate Communication & Website Sales, SBI General Insurance: “The brand affinity for SBI General is high amongst Indians. Completing a decade of operations in the industry, we believe it is the right time to re-focus on the brand identity and align with our digital focused infrastructure & outlook. Basis a defined brief, backed by detailed research, Rediffusion came up with a beautiful concept that resonated with our brand and was the  best, of a good lot of pitch presentations. We are glad to have  such an expert team onboard, backed by strong leadership, to manage this brand exercise from planning to execution.”

     

    Navonil Chatterjee

    Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions on the appointment: “Winning SBI General Insurance is a triple treat for us! Firstly, General Insurance is a severely under-penetrated category in India, which makes it a planner’s delight. The barriers to adoption are many and it is something that is sold and not bought. Eventually when one buys, it is still a grudge purchase. It’s perceived as a waste of hard-earned money that is going to go needlessly down the drain, because nothing bad will ever happen to me and my valuable things! We not only have the challenging task of building the brand, but also the formidable onus of growing the category.

     

    Rahul Jauhari

    And this is what Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion Brand Solutions said on the appointment: “”SBI General Insurance combines the maturity and wisdom of SBI with the agility and energy of a young industry player. Their passion is infectious and we look forward to working with them in this exciting space.”

     

     

  • Prior to this Kalyani was representing the Chairman’s office at the agency

    Rediff elevates Kalyani Srivastava to EVP & Mumbai Head

    By A Correspondent

     

    Kalyani Srivastava

    Rediffusion has announced the elevation of Kalyani Srivastava as the new head of Mumbai operations. Prior to this Srivastava was representing the Chairman’s office at the agency.

     

    Speaking on the appointment, Navonil Chatterjee, Joint President & CSO, Rediffusion, said: “Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit higher than the previous day. A troubleshooter par excellence, her constant endeavour is to push the boundaries when it comes to our thinking, our work and the ‘market value’ of our work. With her boundless dynamism and energy often rubbing off on others. In short, she is an invaluable asset for us.”

     

    Added Rahul Jauhari, Joint President & CCO, Rediffusion: “We are operating in changing times and there is no person better suited than Kalyani for the job. She has handled the kind of challenges one would take 2/3 careers to experience. She is a go-getter, digital evangelist, brand custodian, talent catalyst all rolled into one. Her focus and energy are infectious and she believes in the power of transformational business thinking.

     

    Srivastava comes with 19 years of experience and expertise in Digital & PR, Sales and Marketing, Business Development, Operations Management, Customer Relationship Management, Team management across sectors such as Advertising, Hospitality and Consulting.

     

     

  • The campaign is conceptualised by Rediffusion Brand Solutions

    PGIM India launches its first campaign in India

    By A Correspondent

     

    PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.

     

    Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”

     

     

  • The campaign aims to reach out to aspiring home owners

    SBI says #HoSaktaHai for its latest home loans campaign

    By A Correspondent

     

    State Bank of India has launched a new multimedia campaign titled ‘#HoSaktaHai.’ The campaign – created by Rediffusion – aims to reach out to aspiring home owners with a slew of innovative solutions.

     

    Speaking on the campaign, Dinesh Menon, Chief Marketing Officer, SBI said: “While home loan is a highly involved product category, most advertising in the category lacks adequate engagement and appeal from a communication perspective. Hence, it was important for us to not only ensure the brand story gets heard but discussed and recalled as well, amidst all the clutter and fragmented media consumption.  We are delighted at this bunch of films which have a poetic charm to them and are certainly clutter breaking.  We adopted a digital first approach and are happy to see that it has resonated well with different target audiences each piece of communication has been designed to address. We are optimistic this campaign will certainly augur well for our home loans business and stir some category conversation.’’

     

    Added Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion: “While the intention was to be different and clutter-breaking, we focused on bringing alive the constraints faced by aspiring home buyers. Very often they don’t take the plunge because they don’t have a loan option that suits their specific challenges. It was refreshing to have the client not just demand, but also back a brave idea to the hilt.”

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion: “This campaign is all about the strange ‘mathematics of emotion’. We are promoting something like home loans which are worth lakhs and crores, with small, inexpensive objects like dancing dolls and toy elephants that cost just a few hundred bucks! But these inanimate objects are what people dream of decorating and enlivening their new houses with. And this is where emotion trumps mathematics by loosening the purse-strings, by tugging at the heart-strings!”

     

     

  • It is a play on bright yellow and purple and is new-age in its approach

    Rediffusion unveils new brand identity

    By A Correspondent

     

    Rediffusion has unveiled its new brand identity that is a play on bright yellow and purple and is new-age in its approach.

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions: “Our belief is that Creativity needs to be amplified to the power of technology to arrive at break-through solutions for brands. And when Creativity meets Technology, the result is Connections, Conversations and Conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on.”

     

    Added Rahul Jauhari, Jt.President & Chief Creative Officer, Rediffusion Brand Solutions: “The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing,”

     

     

  • The campaign highlights the brand’s product edge

    TVS Tyres promotes product safety in latest film by Rediffusion

    By A Correspondent

     

    TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

     

    Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

     

     

  • Although there is no official communication on this, the succession has been announced internally via mail.

    Rahul Jauhari & Navonil Chatterjee to take charge at Rediffusion Y&R (& Everest) as Dhunji Wadia to retire in August

    Dhunji Wadia

    By A Correspondent

    There is going to be a change of guard at Rediffusion Y&R as Dhunji Wadia will retire from the agency network in August 2018. Rahul Jauhari and Navonil Chatterjee will take charge as Joint Presidents at the Rediffusion Y&R group. Wadia had joined the group in 2010 first helming Everest and then in late 2014 as President of the Rediffusion Y&R group. While there is no official communication on this, the succession has been announced internally via mail. Jauhari is currently Chief Creative Officer, Chatterjee is Chief Strategy Officer.

    Rahul Jauhari
    Navonil Chatterjee

    Although, the agency bagged the coveted State Bank of India account recently, there have been mixed reports on how the agency is doing in terms of business, thanks to an indifferent advertising services scenario in the country as well as a longstanding dispute with WPP group. But now with the exit of Sir Martin Sorrell from WPP, as reported by MxMIndia earlier, there have been talks of Rediff Y&R buying out the 40 per cent stake of WPP and Dentsu. In the past Rediffusion has lost some prized accounts like Airtel and Colgate.

     

    With over three decades of experience in the business, Wadia has been associated with major national and international brands like Parle, Tata, Unilever, Nike, Levi Strauss, Diamond Trading Co, Kellogg, Aditya Birla Group, Sony Entertainment Television – Max and SAB, Kotak amongst others. Both Jauhari and Chatterjee joined Rediff in mid-2015.

  • VidyaBalan, the protagonist of the TVC plays the role of an intelligent wife, who makes her foodie husband cater to her wishes

    Vidya Balan explains why there is no match for Catch Spices

    By A Correspondent

     

    Catch Spices has rolled out a new TVC with its brand ambassador, Vidya Balan. Repositioned with the tagline, ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmatched quality and innovation.

     

    Commenting on the campaign, O P Khanduja, Business Head, DS Spiceco Pvt. Ltd, said: “Catch Salts & Spices’ never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes.With the tagline ‘Catch ka koi match nahin. 100%’, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

     

    Added Rahul Jauhari, Chief Creative Officer, Everest Brand Solutions: “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasizes on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence.  We are sure the campaign would click well with our target audience.

     

     

  • The agency, which is now part of the WPP group's Y&R network, boasts of many firsts including the country's first teaser campaign as well as the first five-second ad

    Everest celebrates 70 years

    By A Correspondent

     

    Leading advertising agency Everest Brand Solutions is celebrating its seventieth anniversary. The agency, which is now part of the WPP group’s Y&R network, boasts of many firsts including the country’s first teaser campaign as well as the first five-second ad. Its roster of clients include Parle, Tata Housing, Sab TV, Volini, Bombay Chemical, DS Group (Catch Spices) and Borosil amongst others

     

    Said Dhunji S Wadia, Group President, Rediffusion Y& R who joined the Y&R network in India to helm Everest before taking on the larger group role: “To work with the secondmost experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally, it is an honour to be at the helm of this institution.”

     

     

    Rahul Jauhari
    Dhunji S. Wadia

    Added Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R: “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”

     

  • The Season 3 race is being held at the Buddh International F1 circuit, Greater Noida on the 20th of March’ 2016

    Rediffusion creates new campaign for Tata Motors T1 Prima Truck Racing Championship

    By A Correspondent

     

    The concept was launched in India two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of Tata Prima.

     

    Tata Motors T1 Prima Truck Racing Championship being held at the prestigious Buddh International F1 circuit for the past two years has now become a much awaited annual event. It is a day-long programme where the best British truck racing drivers compete for the championship along with some entertaining performances by eminent Indian artists. This year Tata Motors are taking the event to a whole new level by introducing for the first time our own Indian truck racing talent by selecting actual competent truck drivers. These truck drivers have been given technical training for over a month by specialised technicians and racing experts in order to prepare them to compete in the championship.

     

    The communication for Season 3 was devised to mainly communicate this unique achievement and showcase the aspirations of the truck drivers who from being masters of the Indian roads are now on the verge of becoming racing truck heroes.

     

    The television commercial, concieved by Rediffusion-Y&R captures the attitude of these Indian truckers of leaving the world behind and exhibiting power of a winner, as they drive through the tough Indian terrain onto the racing track at Buddh International Circuit. The TVC is backed by an integrated campaign on press, radio, outdoor and consumer contact programs to draw maximum attendance at the event.

     

    UT Ramprasad

    UT Ramprasad, Head – Marketing & Communication (Tata Motors, Commercial Vehicles) said, “Season 3 is a landmark year for the T1 Prima Truck Racing history. The first time around was by introducing the concept of truck racing in India. This year we took T1 Racing to another level by selecting & training Indian truck drivers to race Tata Prima, India’s greatest truck. The commercial is an encapsulation of the pride and feeling that truck drivers have upon being given the chance to race and compete with their peers on the race track , that too on the prestigious Buddh International F1 circuit.”

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President Rediffusion-Y&R said, “The focus of our communication this year was to showcase the big leap that Tata Motors are taking in the T1 Prima Truck Racing by including Indian Truck Drivers for the very first time. We want to highlight the feeling of pride that these truck drivers felt on being given such an opportunity.”

     

     

    Rahul Jauhari

    Rahul Jauhari, CCO – Rediffusion-Y&R said, “T1 will be transformational for Indian truckers as, for the first time, it puts the spotlight on them. The idea for the commercial came from there. The story of Indian truckers eager to make their mark on the world, we wanted the real feel.  We have shot real trucks on location in multiple places.”

     

  • The campaign aims to instill confidence in investors’ minds in mutual funds in general

    Kotak Mutual Fund launches ‘Jo Samjhega, Wo hi Paaega’ campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company (KMAMC) has launched its new campaign ‘Jo Samjhega, Wo hi Payega’ to urge Indians to start investing in Mutual Funds as a prudent fiscal practice.

     

    Under its investor education initiative, KMAMC aims to reach out to working professionals who have sufficient disposable income, but are apprehensive about market cycles and its pitfalls. Through this educative campaign, Kotak Mutual Fund addresses risk-averse investors’ common misconceptions about mutual fund investments. The campaign aims to instill confidence in investors’ minds in mutual funds in general, and SIPs in particular as the simplest way to invest, while looking to inculcate a consistent and disciplined approach to investments.

     

    Kaiyomurz Daver, Vice President – Marketing, Kotak Mutual Fund said, “Research suggests that despite rapid growth, mutual fund penetration in India is still low compared to global peers, due to low financial literacy about the category and ill-informed perceptions surrounding mutual fund investments. The objective of the campaign is to create awareness about benefits of mutual funds and increase participation of the retail investor in equity markets. “Jo Samjhega, Wo hi Payega” highlights how SIP enables disciplined investments, even in small amounts, assisting in wealth creation over time.”

     

    Rahul Jauhari, Chief Creative Director, Everest Brand Solutions said, “Most people don’t understand the nuances of personal finance so well. Most people listen to voices of authority in their lives. So we put the two things together – and landed on a simple way of explaining the benefits of doing an SIP. The cast has been kept close to real and the pitch of the films has been kept believable.”.

     

  • The new Catch Hing Ka Tadka TVC captures an element of human behavior with the tagline – 'Ab India Lagaye Catch Hing Ka Tadka'

    Catch Hing plays to the ‘tadka’ tune in new TVC

    By A Correspondent

     

    Catch has unveiled a new TVC for Catch Hing. India has a long tradition of using Hing (asafetida) and is used widely in cooking, be it as a flavor enhancer, pickles or tempering.

     

    The new Catch Hing TVC is play on the very word ‘tadka’ giving it a humorous twist, a touch of wit with an amusing story of  how a small incident gets tadka at every point and  grows out of proportion when it travels from one mouth to another, much like the oft played ‘Chinese Whispers.’ A harmless incident takes a hilarious turn by the time it reaches its conclusion with people often ‘spicing’ up things, while repeating them. The new Catch Hing Ka Tadka TVC captures this element of human behavior with the tagline – ‘Ab India Lagaye Catch Hing Ka Tadka.’

     

    Commenting on this occasion, OP Khanduja, Associate Business Head, DS Spiceco Pvt. Ltd said, “The Catch Brand is an established household name and with Catch Hing we are now offering the best quality Hing to give a flavorsome tadka to food. We hope to make a real impact through humour and irreverence and catch the imagination of the Indian public through a TVC that falls in the genre of a light-hearted comedy and aims to extract humour and laughter  from everyday incidents in our lives.”

     

    Rahul Jauhari, Group Chief Creative Officer, Everest Brand Solutions added, “Advertising needs to be as entertaining as it needs to be convincing. So we used a potent combination of both to drive home the superiority and scale of Catch Hing. The brand has been consistent on its communication path and has gone from strength to strength every year. We hope to see these campaigns do the good job the previous ones have done.”