By A Correspondent
Creativeland Asia has been signed on as Mercedes Benz’s Digital Agency on Record. The leading independent  agency will be the auto-maker’s full-service digital agency handling the creative and media mandate. Creativeland will work closely with the team at Mercedes Benz to develop a fresh digital strategy for the brand, notes a communique.
Said Eberhard Kern, CEO and Managing Director, Mercedes-Benz India: “We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they shall be able to deliver seamless and integrated digital solutions for our brand.”
Added Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia: “We are immensely excited to partner with Mercedes Benz. To work with a brand that exudes ‘Excellence’ is prestigious and closer to our DNA.”