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Tag: Creativeland Asia

  • To help build a global creative infrastructure for brands and entertainment

    Azazul Haque is CCO at Creativeland Asia

    Creativeland Asia (CLA), the creative services company, has appointed Azazul Haque as its new Group Chief Creative Officer.

    Haque began his career with the Lintas Group in 2001 and has since worked with agencies such as Bates, Publicis, Lowe, Mudra, McCann, and Contract and as a Chief Creative Officer with Ogilvy, Mullen India and most recently with Media Monks.

    Said Sajan Raj Kurup, Founder & Chairman Creativeland Worldwide Limited said: “We are thrilled to welcome Azaz to our team. Over the last few years, at Creativeland Asia, we have been working on our next chapter that’s focused on building a robust global creative infrastructure for the future of brands and entertainment. Azaz has an impressive track record in brand building with an exceptional blend of strategic insight and creative vision. His careers spans a formidable body of notable work that includes recent projects for mainstream brands in categories such as tea, e-commerce, and fast-food chains, integrating tech, data, cultural insights, and distinctive storytelling. His approach aligns perfectly with our ethos and culture. We eagerly look forward to this exciting and ambitious new chapter together.”

  • The film aims to capture the Godrej Agrovet's tribute to India farmers

    Godrej Agrovet honours farmers with #KisanSeHumHai

    By Our Staff

     

    Godrej Agrovet Limited released a brand film to thank farmers. The film, titled #KisanSeHumHai, is a tribute to recognise the role farmers play in feeding the nation. Conceptualised and executed by the Corporate Brand and Communications team at Godrej Industries Limited and associated companies along with Creativeland Asia, the film showcases appreciation that Godrej Agrovet has towards the Indian farmers and its pledge to help uplift the farming families.

     

    On the launch of the brand film, Balram Singh Yadav, Managing Director, Godrej Agrovet Limited, said, “At Godrej Agrovet, we stand shoulder-to-shoulder with our farmers who ensure that our nation is well-fed. The film is a sincere acknowledgment of the hard work and selfless nature of farmers. Being the backbone of our nation, their well-being is not just our goal, it’s our foundation. Hence, on behalf of the entire team of our company, I extend our gratitude to them and salute their dedication.”

     

    Added Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia: “Godrej Agrovet wanted to express their gratitude to men and women who grow the food that’s put on our table. So, we wrote an ode to farmers on Kisan Diwas. And what can be better than the team at Agrovet themselves narrating it.”

     

     

     

  • The campaign will be rolled out on television and digital media

    Creativeland ad for ArcelorMittal Nippon Steel

    By Our Staff

     

    Creativeland Asia (CLA) has conceptualised and created a brand campaign ‘Banaunga Main, Banega Bharat’ #BMBB for ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between the steelmakers ArcelorMittal and Nippon Steel.

     

    Said Sajan Raj Kurup, Founder, Creativeland Asia: “Banaunga Main, Banega Bharat” is our way of uniting the nation by celebrating our collective victories while marching towards even bigger ones. Through this campaign, we aim to honour every individual who has made a significant contribution to our nation’s progress, and motivate many more to join the journey of making Bharat.”

     

    Added Bibek Chattopadhyay, head of communications at Arcelormittal Nippon Steel India (AM/NS India): “We have excitedly designed the campaign ‘Banaunga Main, Banega Bharat’ #BMBB in collaboration with creative partner Creativeland Asia. The film shows our commitment and passion for making India stronger. I believe the audience will resonate with the concept by seeing how ‘Skill, Dil & Steel se’ India is growing.’

     

     

  • Film conceptualised by Creativeland Asia

    Godrej unveils new TVC with Ayushmann Khurrana

    By Our Staff

     

    Godrej Appliances has rolled a television campaign for Leak-proof split Air Conditioner. The film addresses the common yet unsolved problem of leaking ACs faced by AC users and presents the thoughtful innovation – Air Conditioners with Anti-Leak Technology.

     

    The film is conceptualised by Creativeland Asia and is being aired across major electronic and online platforms.

     

    Speaking on the latest television campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “We found leaking ACs to be a common household problem faced by an estimated 85% AC consumers. Most of them resorted to ‘jugaad’ measures to live with this water leakage, but no brand had a permanent solution to it. Backed by the brand’s ethos of creating thoughtful products with relevant technology, we introduced this industry-first, patent applied Anti-Leak Technology in our AC and to communicate this disruptive proposition, we decided to take a quirky communication route in this TVC by showing a diaper stuck on the AC making for a memorable viewing. The initial response to the proposition and the communication has been very positive and we are confident this engaging film will help us build awareness for the new USP.”

     

    Added Anu Joseph, Co-Founder and Creative Vice Chairman, Creativeland Asia: “There was never a real solution for leaky ACs, up until now. That’s what we’ve highlighted in this satirical piece featuring Ayushmann Khurrana. This campaign that started with us promoting AC Diapers across social and digital, went viral from the word go. It stays true to the brand’s philosophy of ‘Things made thoughtfully’.”

     

  • Targets consumers in Tamil Nadu

    Cinthol soap launches new brand campaign film

    By Our Staff

     

    Cinthol, the Godrej Consumer Products Ltd soap, has launched a new advertising campaign targeting consumers in Tamil Nadu. Titled ‘Dreams shine the brightest under the scorching sun’ (Kothikum Veyilil Dhaan Kanavugal Jolikkum), the film is built around the aspirations of women in Tamil Nadu today.

     

    Speaking about the campaign, Ashwin Moorthy, Chief Marketing Officer – India, Godrej Consumer Products Ltd (GCPL), said: “While working on the campaign, we recognized that brands of stature like Cinthol must insightfully reflect the current aspirations of our consumers in its narrative. Women today have greater confidence in aspiring to challenging professions that enable them to play an even larger role in building a stronger nation for the next generation. Cinthol, a symbol of trust in Tamil Nadu, plays a pivotal role here as a foundational step in providing expert recommended skin health, protecting consumers from harsh environmental factors like dust, heat and pollution.”

     

    Added Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia: “With this idea, Cinthol furthers its legacy of being a doctor-recommended soap and a skin health expert. The central brand thought, ‘Dreams shine the brightest under the scorching sun’, seeks to inspire women to follow their dreams regardless of any barriers that may come in their way.”

     

     

  • Teach for India, the onground partner to amplify the campaign

    Godrej launches New Age ABC on Children’s Day

    By Our Staff

     

    On the occasion of Children’s Day, Godrej Group introduced a new version of ABC song that’s contemporary. With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an onground partnership.

     

    Speaking on the launch of the New ABC song, Tanya Dubash, Executive Director and Chief Brand Officer at the Godrej Group, said: “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.

     

    Added Shaheen Mistri, CEO and Founder Trustee, Teach For India: “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

     

    Said Anu Joseph, Co-Founder and Creative Vice Chairman at Creativeland Asia: “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song”.

     

  • Features in new TVC conceptualised by Creativeland Asia

    Madhuri is brand ambassador for Godrej Magic Handwash

    By Our Staff

     

    Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), has announced that actor Madhuri Dixit is the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand also launched a new TVC conceptualised by Creativeland Asia that showcases Madhuri highlighting the features of this sustainably viable hygiene product.

     

    Speaking about this association, Somashree Bose, Chief Marketing Officer, Godrej Consumer Products Limited said: “Godrej Magic Handwash is a first-of-its-kind product that is a leap in innovation and sustainability in hygiene category. This product has made adopting a hygienic lifestyle easy, affordable, and fun. Godrej Magic has already taken over 1/5th of the Indian handwash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead.  This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market creating accessibility and promoting a germ-free India.”

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”

     

  • … with a musical commercial, bringing alive Onam festivities while showcasing its wide product range and festive offers

    Godrej Appliances woos Kerala consumers

    By Our Staff

     

    As Kerala sets to embrace Onam, Godrej Appliances, the business unit of Godrej & Boyce, the flagship company of the Godrej Group, has launched a new television commercial bringing alive the festive spirit with a characteristic local sound. The musical film integrates Onam festivities with the brand’s wide product range and new exciting offers.

     

    Conceptualised by Creativeland Asia, the campaign is the third in the series of brand’s collaboration with popular musician and singer Anoop Sankar.

     

    Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances said: “Onam marks the beginning of the festive season for appliances industry and accounts for more than 35% of the state’s sale. Kerala consumers have always demonstrated strong preference for the brand and the tailor made commercial celebrates this love while showcasing the brand’s wide product range for consumers to pick from, along with specially crafted Onam offers. The video will be promoted on TV and digital media.”

     

    Added Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia: “Godrej Appliances has a really special relationship with Kerala. Come Onam, and you can see that translate into some great offers that add to the festivities. This year’s film captures the joy that the Lucky Lakshaprabhu Offer brings with it. The song composed by Anoop Sankar adds to the magic.”

     

     

  • It is conceptualised by Creativeland Asia

    Godrej Aer Matic’s new TVC

    By Our Staff

     

    Godrej Aer, the bathroom, car and home fragrance brand, unveiled its TVC campaign, ‘If rooms could talk’ for Godrej Aer Matic, an automatic fragrance diffuser variant.  It is conceptualised by Creativeland Asia.

     

    Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said: “There’s nothing more relaxing than spending quality time with your family and fragrance plays a key role in uplifting the mood. Godrej aer matic’s fresh fragrance creates happy & relaxed family moments. This smart fragrance plans its day around yours and lets you create custom spray schedules like every 10, 20, or 40 minutes. The new TVC emphasises these key features of the product with the help of smart VFX making it more interesting for consumers to watch. There is also a smart matic version which is bluetooth enabled”

     

    Adds Anu Joseph, Chief Creative Officer, Creativeland Asia: “If rooms could talk” is a fertile space for a brand that has always been quirky in its communication. In this ad, we’ve pretty much demonstrated what would happen if objects in a living room were to actually prep themselves for a family movie night. Just the perfect stage for aer matic to make a grand entry and settle the chaos. A word on the actors, they were an absolute riot and wouldn’t stop talking.”

     

     

  • To create awareness about safeguarding the environment

    Godrej launches a book on World Earth Day

    By Our Staff

     

    On World Earth Day, this year, the Godrej group released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

     

    Commenting on the book, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “The Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation”.

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Every Earth Day, we’ve been asking adults the world over to think about the children of the future. This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

     

     

  • Alia in a Duroflex campaign

    Alia Bhatt signs campaign deal with Duroflex

    By Our Staff

     

    Duroflex has launched its first campaign featuring brand ambassador Alia Bhatt. The campaign has been conceived by Creativeland Asia and the films have been directed by Abhishek Varman. The brand has launched the campaign nationally through a multi-channel strategy.

     

    Commenting on this brand endeavour, Mathew Chandy, Managing Director, Duroflex said: “As an innovator brand in the sleep solutions space, this association with Alia Bhatt marks the beginning of our next growth phase of reaching consumers across generations and geographies. It fortifies our journey of being the fastest growing brand in FY 22 with a deep commitment to helping India sleep better.”

     

    Speaking about the new campaign, Smita Murarka, Chief Marketing Officer, Duroflex added: “Our campaign aims to awaken the Indian consumer to take their sleep seriously, making active and thoughtful choices on health-transforming products like mattresses. The campaign has been designed to communicate a home setting and is representative of a real-life conversation between two friends. The cutting-edge technology and research-backed products set us apart. With Alia, we aim to take this main messaging across the country, that there is ‘Nothing Like Duroflex’ and everything else is a compromise.  Being a sleep evangelist herself, Alia brought alive our campaign in a candid and effortless way. We are sure it will resonate well with the modern consumer.”