By A Correspondent
Leading television search and EPG company What’s-On-India has expanded its operations into the Middle East under the name ‘What’s-On-Arabia’. The Middle East TV industry has seen a firm and rapid movement into digitization, paving the way for increase in channels and content as well as proliferation of digital TV technologies. “These factors are ideal catalysts for a very specialist TVSearch offering that What’s-On-India can bring in given its expertise in this arena”, said Ajit Joshi, CFO of the company.
What’s-On-India has now set up a What’s-On-Arabia office in Amman, Jordan by acquiring a local EPG company and is in the process of setting another in Dubai. With four large Middle East contracts spanning across nine countries already under its belt, What’s-On-Arabia has started in right earnest.
Spearheading the effort Mr Joshi said, “We are proud to announce the setting up of our Middle Eastern arm – What’s-On-Arabia in Jordan. We have appointed Ms Hiba Dajani as our Country Manager and she is aided by a very able, committed and growing team that promises to dramatically alter and enhance the TV Search and EPG experience for millions of viewers in that region.”
Through this expansion, What’s-On-India now offers EPGs for India, Sri Lanka and the Middle East for more than a thousand TV channels making it one of the largest TV Search companies in this part of the world. The localization of TV Search is also undergoing an expansion with a multi-lingual offering of English as the base language but translated EPGs for Hindi, Arabic, Tamil, Telugu and Marathi!
What’s-On-India Media Private Limited, founded by Mr Atul Phadnis and owned by Intel, Sequoia Capital and Nexus VP, Â is Asia’s Premier TV Search and EPG Company. The company’s Technology vertical powers EPG Metadata content from 1000+ TV channels for set-top boxes and devices across cable, DTH, IPTV, MobileTV, Smart TVs and tablets.