LS Digital, a leading independent and much-in-the-news digital marketing transformation (DMT) company, has announced a DCR (Data Clean Rooms) ) implementation partnership with blockchain specialist Aqilliz. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.
Speaking on this partnership, Prasad Shejale, Founder & CEO, LS Digital, said: “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”
Commenting on this partnership, Gowthaman Ragothaman, Founder & CEO, Aqilliz, added: “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralised Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”