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Tag: LS Digital

  • With New Joint Venture, ‘.fear-LS’, in Partnership with .fearless

    LS Digital expands into the USA Market

    LS Digital, an integrated Digital Business Transformation (DBT) company, has announced a new partnership with .fearless, a marketing consultancy in USA, to launch .fear-LS. This joint venture aims to provide businesses with a Comprehensive Solution to help solve Digital Business Challenges and achieve a more effective digital presence.

    Many companies in the USA face digital friction, struggling to meet customer expectations and maximize revenue due to challenges within their systems. fear-LS addresses these issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. The U.S. market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. With the rapid growth of the DBT category, LS Digital is poised to leverage this momentum to drive business success in this dynamic landscape.

    There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

    Said Prasad Shejale, Founder and CEO of LS Digital: “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue. Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of  .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”

  • LS Digital introduces DigiVerse 2.0 for digital marketing

    LS Digital introduces DigiVerse 2.0 for digital marketing

    LS Digital, a leader in digital business transformation, has announced the launch of DigiVerse 2.0.

    Commenting on this launch,  Vinay Tamboli, CEO – Data & Insights, LS Digital said: “By providing greater control, visibility, and collaboration, DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly evolving landscape. DigiVerse is designed to unlock significant productivity gains, enhance decision-making ability, and prepare organizations for an AI-driven future.”

  • … as DVP – Media Buying & Trading

    Vishal Sharma is back at LS Digital

    LS Digital, the digital marketing transformation company, has appointed Vishal Sharma as its new Deputy Vice President (DVP) of Media Buying and Trading. His expertise will be instrumental in enhancing the Media Buying division at LS Digital.Sharma will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients.

    Maanesh Vasudeo
    Maanesh Vasudeo

    Commenting on the appointment, Maanesh Vasudeo of the leadership team at LS Digital said: “At LS Digital, we recognize the ever-evolving landscape of media buying and the transformative impact it can have on businesses across industries. As we propel towards a landscape of digital marketing transformation (DMT), omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.”

    Vishal Sharma
    Vishal Sharma

    This is Sharma’s second stint at LS Digital, Vasudeo added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”

  • As its DCR (Data Clean Rooms) Implementation Partner

    LS Digital partners with Aqilliz

    LS Digital, a leading independent and much-in-the-news digital marketing transformation (DMT) company, has announced a DCR (Data Clean Rooms) ) implementation partnership with blockchain specialist Aqilliz. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

    Speaking on this partnership, Prasad Shejale, Founder & CEO, LS Digital, said: “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

    Commenting on this partnership, Gowthaman Ragothaman, Founder & CEO, Aqilliz, added: “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralised Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

  • To manage their communication strategy & media relations

    LS Digital onboards Kaizzen as their PR and Communications Partner

    LS Digital, a digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, the integrated communications agency.

    Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s presence in key markets and support the company’s ambitious growth plans.

    Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR said: “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses.  As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally.”

    Nikhil Pavithran, Group President of Kaizzen, added: “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”

  • For a tech-driven future envisioned using AI

    LS Digital joins Billabong High International School to launch campaign

    Billabong High International School Malad has collaborated with LS Digital, a digital marketing transformation (DMT) company, to spearhead a campaign titled ‘Future Re-imagined’, to foster creativity and innovation among its students. This initiative was led by Dr Radhika Srinivasan, Principal, Billabong High International School Malad, aimed at empowering students to envision a new world, driven by the transformative power of AI.

    Said Manesh Swamy, CCO and SVP, LS Digital: “Our interactions with students at Billabong High International School have always left us spellbound. Their thought process, the way they fearlessly think, communicate confidently, and have unique ideas, most of this is because of the differentiated approach to teaching and learning at the school. Students today are constantly exposed to and immersed in technology, with this initiative we thought of merging students thoughts with generative AI and bringing their ideas to life. We approached this more like a social experiment, while creating these images we wanted to stay true and close to the student’s imagination. The results are an incredible mix of generative AI and traditional graphic design coming together to breathe life into these students visions. The reaction of parents and students to the AI expo told us that we did a great job of bringing it alive. The best part of this ‘Future Reimagined’ campaign is that the students at Billabong High International School are even more keen to learn and experiment with Generative AI, and we will be felicitating a series of workshops for them in phase-2.”

  • A tool for consumer-based data driven marketing

    LS Digital launches Marketing Data Infrastructure

    By Our Staff

     

    Over the last few months we’ve hearing a lot from LS Digital, the independent digital marketing transformation (DMT) company. The update now is that it has recently launched a Marketing Data Infrastructure (MDI), a framework designed to “unlock the vast potential of consumer data”.

     

    Said Vinay Tamboli – Senior Vice President Digital Analytics and Consulting Business, LS Digital said: “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”

     

  • Launches clothes contribution drive

    LS Digital collaborates with Goonj NGO

    By Our Staff

     

    LS Digital has conducted a clothes contribution drive in collaboration with Goonj, a 24-year-old NGO that provides disaster relief, humanitarian aid and community development, at its Mumbai office.

     

    Said Anshuman Misra, SVP (Human Resources Development), LS Digital: “We witnessed an overwhelming response for this drive, where in our employees came in large numbers to contribute clothing that can be repurposed and reused by those who are in greater need. I thank Goonj for the excellent work they are doing and look forward to many more such initiatives with them.”

     

    Commenting on the donation drive, Susaana, Team Goonj added: “It is a great initiative that LS Digital has taken, and hope collection drive happens consistently. The employees could also take up other employee engagement activities of Goonj as well.”

     

  • To drive the program for Data driven Marketing Solutions

    LS Digital appoints Gaurav Seth as VP, Data Solutions

    By Our Staff

     

    LS Digital, a digital marketing transformation group, has appointed Gaurav Seth as Vice President of Data Solutions.

     

    Said Prasad Shejale, CEO & Founder of LS Digital, on the appointment: “We at LS Digital are constantly aiding brands in their Digital Marketing Transformation (DMT) efforts with our thought leadership and services. Today, a brand’s ability to compete in the emerging digital economy lies in its Data and analytics competencies. Gaurav’s background in data management shall be of immense importance while tracking trends and building the right solutions for marketeers.”

     

    Added Vinay Tamboli, the Senior VP of Digital Analytics, Products & Consulting Business at LS Digital: “I’m thrilled to welcome Gaurav to the Data Solutions team. His industry experience is truly invaluable. Over the past couple of years, we’ve witnessed a significant increase in customer adoption of our data-driven solutions built on LS Digital’s Transformation Framework. Gaurav’s presence will further expedite our growth in ML-based Digital Marketing Solutions.”

     

  • Highlights range of rice varieties

    LS Digital campaigns for Tilda Basmati Rice

    By Our Staff

     

    LS Digital, a digital marketing transformation group, has created two short films for Tilda Basmati Rice, an Ebro Foods brand, celebrating the occasion of Onam and Ganesh Chaturthi with videos likening its diverse range of rice varieties with India’s rich multi-cultural heritage.

     

    Said Puneet Kapoor, Head of Marketing at Ebro India: “Our Onam and Ganesh Chaturthi films are a heart-warming celebration of love, family, and the joy of giving. They beautifully capture the spirit of festivities, reminding us that even the simplest gestures can create unforgettable moments. We always believe in celebrating diversity and Tilda Basmati Rice offers an array of rice that caters to each region and is part of their every celebration. Join us in this cinematic journey that reaffirms the power of love and instigate cultural diversity.”

     

    Added Nishant Patil, ECD & AVP 2, Design at LS Digital: “Food and festivals bring people together and that’s what we played on. Tilda being a rice brand was a perfect fit for this campaign. In the Onam film, we took this opportunity to showcase today’s contemporary society where men are equally inclined towards cooking as women have been. After all, why should only women do the cooking always? Overall, the campaign not only promulgates the brand Tilda but also gives out a positive message to society by changing stereotypes of home cooking. Now, with the Ganesh Chaturthi film, we have showcased how Tilda beautifully strengthens the unique bond between a mother-in-law and a daughter-in-law and brings them closer.”

     

  • …to Strengthen the Group Company’s Solution-driven Digital Transformation Offerings

    Social Panga to be part of LS Digital

    By Our Staf

     

    Social Panga has joined LS Digital (eka Logicserve Digital) to further its its solution-driven digital marketing transformation offerings.

     

    Adds Prasad Shejale, CEO & Founder, LS Digital: “Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them.,” said .

     

    The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

     

    Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach.

     

  • Expands presence in e-commerce, FMCG, and Gaming Sectors

    LS Digital onboards 130 new clients in 2022-23

    By Our Staff

     

    LS Digital, the digital marketing and transformation group, has announced that it added 130 new companies to its list of clienteles in FY2022-23. Yes, we are now almost in the end of July and this is for the fiscal year ending March 31, 2023, but still…

     

    Said Prasad Shejale, CEO & Founder, LS Digital: “We are thrilled to announce the remarkable success we achieved in FY2022-23, welcoming 130 new clients to the LS Digital family. Our digital marketing transformation approach, empowering brands to utilize digital as an enabler across media, UI/UX, creative, data and insights, CX and tech, played a pivotal role in attracting clients to choose us.”