MxMIndia

Tag: Aqilliz

  • As its DCR (Data Clean Rooms) Implementation Partner

    LS Digital partners with Aqilliz

    LS Digital, a leading independent and much-in-the-news digital marketing transformation (DMT) company, has announced a DCR (Data Clean Rooms) ) implementation partnership with blockchain specialist Aqilliz. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

    Speaking on this partnership, Prasad Shejale, Founder & CEO, LS Digital, said: “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

    Commenting on this partnership, Gowthaman Ragothaman, Founder & CEO, Aqilliz, added: “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralised Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

  • Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

    Aqilliz partners Moving Walls to create DOOH campaign for foodpanda

    By A Correspondent

     

    Aqilliz has partnered with Moving Walls to facilitate a blockchain-powered Digital Out-of-Home (DOOH) advertising pilot for mobile food delivery player Foodpanda.

     

    Said Srikanth Ramachandran, Founder and Group CEO of Moving Walls: “For far too long, OOH has existed without an independent means of verifying ad delivery. As an industry, we tend to point at online ad fraud to advocate for greater OOH spends but there are more fundamental issues of fragmentation and a lack of transparency that need to be fixed. This campaign gives us the exciting opportunity to implement emerging technologies in order to solve these long-standing infrastructural problems to the benefit of all participating partners across the OOH supply chain.”

     

    With the use of the Zilliqa blockchain, the campaign will leverage smart contracts to provide a reliable, transparent ledger for media owners and buyers to verify the delivery of promised spots and impressions.

     

    Added Gowthaman Ragothaman, CEO of Aqilliz: “The OOH space is already much more fragmented than digital advertising and a lot of work is needed to better optimise and streamline existing infrastructures. This pilot with Moving Walls can help to demonstrate the potential of blockchain as a viable solution to address such issues in the OOH space. As a fully viewable, immutable ledger of transactions, blockchain can foster greater trust between stakeholders, be it media owners, buyers, and solutions providers, effectively repositioning OOH investments as more transparent and accountable.”

     

    Said Hasnain Babrawala, APAC Head of Marketing, Offline Channels, for Foodpanda emphasised the brand’s commitment to accountable media spends: “As we rapidly expand across key global markets, OOH has been a major channel we leverage to consistently stay top-of-mind for our consumer base. As we embark on this campaign, we’re excited to see what benefits blockchain can bring by way of providing a real-time, independent view of OOH ad delivery in order for us to better strategically plan our marketing expenditure.”

     

     

  • The former Regional Sales Director for Southeast Asia at Coty will be taking on the role of Chief Revenue Officer

    Venkatesh Babu joins Aqilliz as Chief Revenue Officer

    By A Correspondent

     

    Aqilliz, a blockchain-enabled digital marketing solutions provider, announced the appointment of ex-Coty Regional Sales Director for Southeast Asia Venkatesh Babu as Chief Revenue Officer (CRO), effective January 1, 2020. With an established career in the fast moving consumer goods (FMCG) sector spanning almost 25 years, Babu has held roles at multinational cosmetics, fragrance, and skincare conglomerate Coty and leading global multinational FMCG corporation Procter and Gamble (P&G). In his capacity as Chief Revenue Officer, Babu will be responsible for all the go-to-market initiatives at Aqilliz across key geographies in the Asia Pacific region, in order to drive long-term growth and scalability.

     

    Said Babu: “CROs have seldom been associated with the emerging tech sector but the rise of direct-to-consumer businesses has prompted a change––the ability to foster profitable yet meaningful customer relationships is everything. At Aqilliz, I am excited to be joining the team as we continue to refine our go-to-market strategy. By establishing new partnerships and ensuring that we deliver maximum value to our partners’ and their customers’, we can hope to translate this meaningful growth to revenue as we expand to new geographies.”

     

    Prior to joining Aqilliz, Venkatesh most recently served as Coty’s Regional Sales Director for Southeast Asia for the past four years.

     

     

  • Dayal previously drove strategy and innovation at Royal Bank of Scotland, Barclays, and McKinsey

    Aqilliz appoints Prateek Dayal as CSO

    By A Correspondent

     

    Aqilliz, the Gowthaman Ragothaman-led blockchain for marketing solutions provider, announced the appointment of ex-HSBC APAC Innovation SVP, Prateek Dayal as Chief Strategy Officer (CSO). With a wealth of experience across the financial services sector including Royal Bank of Scotland, Barclays Bank and McKinsey & Company. Dayal will lead the Aqilliz team in driving the adoption of blockchain and emerging technologies within the marketing sector.

     

    Said Dayal, said: “Helping to solve real-world problems that are affecting an array of industries while working hand-in-hand with a world-class team, is something that I am genuinely looking forward to. The marketing industry has evolved in leaps and bounds in the past number of years, but the resulting complexity now presents the ecosystem with a lack of transparency, trust and convenience. These key problems can and will be addressed, it is just a matter of expertise and innovation, which is exactly what we at Aqilliz are offering.”

     

     

  • The former Mindshare and GroupM big boss will join as CEO at Aqilliz in October and drive blockchain in digital marketing 

    G’man goes Big on Blockchain

     

    By A Correspondent

     

    Gowthaman Ragothaman, the former Global Client Lead at WPP and popularly known in the industry as G’Man, has announced the launch of Aqilliz, a blockchain solutions provider.

     

    Notes a communique: “Aqilliz is created in collaboration with Zilliqa, a high-throughput public blockchain, which will provide the infrastructure for secure and scalable futuristic solutions for enterprise clients. Spearheaded by a team of industry experts and experienced blockchain engineers, Aqilliz is uniquely equipped with technical capabilities, direct industry connections, and an academia-corporate understanding.”

     

    Said Gowthaman Ragothaman who will join as Chief Executive Officer at Aqilliz in October: “In today’s platform economy, tech solutions are trying to address the needs of either the brands, platforms or the consumers, and not the entire platform economy as a whole. With the help of blockchain, we can address these needs equitably and in turn, unify all players in the digital marketing landscape. We’re excited to be at the forefront of this change, as we set a new industry standard that champions greater transparency, cost-efficiency, and trust. As we work together with Zilliqa, we will continue to build on the promising results seen on Project Proton,”

     

    Added Amrit Kumar, President and Chief Scientific Officer at Zilliqa: “Businesses often struggle with moving from awareness to implementation. Aqilliz fills the knowledge gap, identifying key areas where blockchain is well-positioned to offer far-reaching solutions that will benefit all participants of the digital marketing ecosystem. Now that Zilliqa is open-for-business, we are excited to embark on a new venture that will allow our platform to be mobilized as the entry point for enterprise adoption,”

     

    The communique shared with MxMIndia further notes: “Incubated and taken to market by Anquan, the Singapore-based technology group, Aqilliz equally benefits from its strong understanding of all the participants across the value chain. Aqilliz will actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries, and will be onboarding clients by the end of the year.”

     

    Said Max Kantelia, Co-Founder of Zilliqa and Anquan: “From technical milestones backed by cutting-edge research to a diverse array of promising partnerships, we are very proud of what has been achieved by Zilliqa over the past two years. By marrying technical strength and industry know-how, the collaboration with Aqilliz is poised to accelerate the mass-adoption of Zilliqa.”