By Our Staff
JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), a team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this property, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.
Said Rajan Navani, Founder & CEO of JetSynthesys: “Cricket came to us from the west but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”
Commenting on the collaboration, Rohit Potphode, CEO, GEPL, added: “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”
Added Devdatta Potnis, CEO of Animeta: “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”