MxMIndia

Tag: JetSynthesys

  • To become largest player in the Indian local language market

    Warner Music partners JetSynthesys’s Global Music Junction

    Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys.  The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the Board.  The move, notes a communique, will establish Warner Music India to become the largest player in the central Indian music market.

    Says Alfonso Perez Soto, President, Emerging Markets, Warner Music: “This is a significant milestone in the expansion of our presence across India.  Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world.  India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”

    Added Rajan Navani, CEO and founder of JetSynthesys: “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”

    Said Jay Mehta, Managing Director of Warner Music India: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion.  GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business.  This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”

  • For influencer marketing for its e-sports event, Gepl

    JetSynthesys associates with Animeta

    By Our Staff

     

    JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), a team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this property, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

     

    Said Rajan Navani, Founder & CEO of JetSynthesys: “Cricket came to us from the west but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

     

    Commenting on the collaboration, Rohit Potphode, CEO, GEPL, added: “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

     

    Added Devdatta Potnis, CEO of Animeta: “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”

     

  • Hold panel discussion at Consilience 2023 organised by NLSIU

    Top gaming CEOs oppose “extortionist tax” by Google

    By Our Staff

     

    Top gaming CEOs expressed their concerns over what they have called an “extortionist” 30% tax imposed by Google on gaming apps at a panel discussion held at Consilience 2023, organised by the Law and Technology Society (L-Tech) at the National Law School of India University (NLSIU) in partnership with All India Game Developers’ Forum (AIGDF).

     

    Said Manish Agarwal, Co-Founder, IndiGG: “The 30% jagirdari tax is an extortion and I believe in India we should not allow anybody to do this, especially when you’re not an Indian company,” he said. He pointed out that in a country like India, the focus needs to be to increase its propensity to pay and reduce friction in spending among consumers. Adding an extra 30% tax on top of the Goods and Services Tax (GST) is a significant expense for consumers, which he believes is unproductive from a gamer’s perspective.”

     

    Added Anuj Tandon, CEO – Gaming, JetSynthesys: “When app stores and playstores were launched, the 30% fee was revolutionary compared to the 70% charged by OEMs or Telcos for game developers. At that time, it was a very good idea, but as the industry and business models have evolved, there needs to be a relook at the rates.”

     

    Said Sai Srinivas, Co-Founder & CEO, Mobile Premier League (MPL): “Let’s evaluate the unit economics: if a developer charges 100 rupees, 30 rupees go to the play store or app store and 70 rupees goes to the developer. From that 70 rupees, they have to pay for hosting, user acquisition, and other expenses. My view is that we should provide Indian game developers with more revenue to invest in game development and build more games.”

     

  • Joins Amitabh Bachchan who also has a minority stake in the short-video sharing entertainment and fashion platform

    From vaccines to Wakau. Adar Poonawalla picks 20% in video platform

    By Our Staff

     

    Serum Institute of India CEO Adar Poonawaalla has picked up a 20% stake in Wakau Interactive Pvt Ltd, a JetSynthesys subsidiary. The community-driven social media platform Wakau offers short video content in entertainment and fashion domains with an associated video-commerce element. Poonawalla joins actor Amitabh Bachchan as Wakau’s league of investors. Launched by digital entertainment and technology company JetSynthesys, Wakau has recently bagged AWS’ prestigious ‘Best B2C Innovation Leveraging Amazon AI/ML Services’ award at the Amazon AI Conclave held last week.

     

    Commenting on this development, Poonawalla said: “New content formats like short entertainment and fashion videos are gaining wide scale popularity and Wakau, leveraging its advanced AI based tech stack has made it so easy, creative, fun and safe for consumers with its high levels of personalization. I’d like to congratulate the team on the AI award and am delighted to join this juggernaut of possibilities with Wakau as it sets off on its next phase of growth.”

     

    Added Rajan Navani, Vice Chairman & Managing Director, JetSynthesys: “We created Wakau with one goal, to entertain users and promote creativity. It empowers the creator community with both distribution and monetization of content through new-age mechanisms like NFTs. Short video sharing social media platforms have been seeing great traction from users since the last couple of years. Now no longer just a form of expression, the digital realm helps you build connections, a community of followers, and now make a mark in the metaverse. We’ve consistently leveraged various AI/ML service offerings from AWS in combination with in-house developed Data Science models to maintain content quality, filter out inappropriate content to provide a safer experience for users, develop new features and designs based on user requirements and serve the best content as per the user’s preference and interest while keeping them engaged. Adar has been privy to the team’s work done so far and sees the tremendous potential that the platform has. We’re thrilled to have him with us on the journey in official capacity now, alongside Big B, and we look forward to jointly unlocking newer milestones for Wakau in the future.”