MxMIndia

Tag: Animeta

  • Mumbai office led by Devdatta Potnis

    Dori Media Group opens first sales office in India

    Dori Media Group (DMG), the studio behind such global hits as Losing Alice, Lalola, The New Black, In Treatment and Power Couple, has opened its first sales office in India, it was announced today by Nadav Palti, CEO & President of Dori Media Group.

    Devdatta Potnis, who has nearly 20 years of experience in the Indian media content industry, will lead Dori’s sales operations out of Mumbai, India.

    Potnis most recently served as CEO of Animeta, an India-based Gen AI tech startup and he previously was Chief Growth Officer at India and Singapore-based animation studio Cosmos-Maya, where he played an instrumental role in leading the company’s sales of more than 25 TV series.

    Dori’s new India office joins the company’s other global outposts, which include Israel, Spain, Switzerland and Argentina.

    “We’re thrilled to have someone with Devdatta’s tremendous industry experience joining our team at Dori Media and helping us further expand our global sales reach,” says Palti. “We’ve been successfully selling content in India for years now and the dynamic growth that we’ve seen in that marketplace recently made it a no-brainer for us to open an office in Mumbai.”

    Added Potnis: “Dori Media has a world-class catalogue of programming and produces and distributes many of the top hits in our industry, series often filled with powerful human emotions that resonate with audiences and win hearts globally, including here in India. So, I am really excited to be joining the team to help the company further grow its presence in India.”

  • Delivers tangible ROI for brands

    Animeta forges strategic collaborations

    Creator tech company Animeta celebrates significant success through strategic collaborations with marquee brands, Amazon Fresh Delivery, Godrej Geeves, Bajaj Finserv Barbeque Nation, NMIMS and WetterOnline.

    Said Anish Mehta, Founder, Animeta: “We are glad to showcase our esteemed partnerships and the faith the brands have put in us. We are looking to change the game  by using smart tech to match brands with the perfect influencers and increase our reach across categories. We are focussed on delivering the story by creating meaningful relationships with the intended audience. In turn it is all about delivering real results, both in immediate and lasting value.”

  • For influencer marketing for its e-sports event, Gepl

    JetSynthesys associates with Animeta

    By Our Staff

     

    JetSynthesys’ first edition of the Global e-Cricket Premier League (GEPL), a team-based cricket e-sports and entertainment league, unfolded on Real Cricket 24 (RC 24), the leading mobile cricket simulation game (co-owned by the same company). To market this property, Jet Synthesys partnered with Animeta, an innovative AI-powered creator tech company, to bring onboard creators and artists.

     

    Said Rajan Navani, Founder & CEO of JetSynthesys: “Cricket came to us from the west but today, I’m proud to say that our Made-in-India Real Cricket™ and GEPL have set the stage for India exporting cricket esports to the world. Animeta helped us onboard the right influencers and employ the correct influencer strategy to maximize the impact of these creators.”

     

    Commenting on the collaboration, Rohit Potphode, CEO, GEPL, added: “GEPL stands as the largest eCricket league globally. In order to appropriately match its immense scale, we collaborated with Animeta- Brandstar, a specialized influencer marketing platform. This partnership allowed us to enlist renowned influencers spanning cricket, gaming, and entertainment domains, ensuring a broad reach across diverse audience demographics.”

     

    Added Devdatta Potnis, CEO of Animeta: “When you are trying to tap into a Gen Z audience, influencer marketing becomes an extremely important avenue, as social media is where this audience frequents daily. The approach was to tap into some key aspects across the whole spectrum of content habits that this audience has.”