By Our Staff
With the presentation of SFA Championships on JioCinema, Sports18-2, and Sports18 Khel channels, school sporting competitions will now make their way to digital and television. The partnership of Sports For All (SFA), tech-enabled multi-sport grassroots competition platform and Viacom18, will together make school sports accessible to millions of sports fans, across the country.
Said Head of Content, TV and Digital, Viacom 18 Sports, Siddharth Sharma: “The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level accessible by harnessing the power of digital. We endeavour to continue spotlighting school-level talent by including SFA Championships in our portfolio.”
Added SFA founders Vishwas Choksi and Rishikesh Joshi: “Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage. The country will now join in to witness the incredible potential of our young athletes”, “Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos, analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city.”