By Our Staff
The all-new edition of reality show Bigg Boss is set to launch on Sunday, October 15 with ‘Dil, Dimaag aur Dum’ as the credo. It will be presented by actor and longstanding host Salman Khan with a slew of sponsors.
After the Sunday premiere, it will air Monday through Friday at 10 pm and on Saturdays and Sundays at 9 pm. That’s on Colors. Plus a 24-hour live channel on JioCinema.
Said Alok Jain, President – General Entertainment, Viacom18: “Bigg Boss is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that Bigg Boss has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands,” adding: This year we will be disrupting the format of the show by having Bigg Boss play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, Bigg Boss, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem.”
Hyundai is co-presenting sponsor, Dabur BAE Fresh Red Gel, Tresemmé and Appy Fizz are co-powered partners, Ching’s Schezwan Chutney as Special Partner, Glance as Smart Lock Screen Partner, Harpic as Hygiene Partner, and MakeMyTrip for an experiential innovation.