By Our Staff
The Carlsberg Group appoints iProspect as the new media agency to drive the company’s advertising and marketing campaigns across all markets.
With iProspect’s support, Carlsberg aims to establish an integrated media strategy and execute impactful campaigns that resonate with consumers, ensuring its brands remain relevant and influential across all the Groups markets.
Said Søren Brinck, Chief Commercial Officer at Carlsberg Group: “We are thrilled to have selected iProspect as our global media partner. Their comprehensive, creative, and innovative approach, combined with their range of cutting-edge tools and strategies, convinced us that they are the ideal choice to drive our marketing and our brands’ to new heights. We are eager to collaborate closely with iProspect and leverage their expertise to achieve our objectives.”
Added Amanda Morrissey, Global Client & Brand President, iProspect: “Sometimes things just feel right and ‘click’. For us, this was an immediate reaction from our entire international team, across all markets, when we started this pitch process with Carlsberg and, we understood straightaway what needed to be done. With a shared passion for the brands and their success, an ambition to create new opportunities to create meaningful connections with the consumer and a cultural connection that united us, we felt the spirit of partnership throughout. We can’t wait to get started and work together to create some of the best media work in the industry.”
Vinod Thadani, Chief Digital Growth Officer, Media, Dentsu India & CEO, iProspect India said: “We are proud to have the Carlsberg Group as a client. The strategies presented are deeply rooted in the agency’s vision blended with a future-centric approach. We are excited to produce some fantastic innovation-led, tech-enabled media campaigns that will provide a huge thrust to the brand to reach its business objectives. Congratulations to the entire team for their tireless work on the pitch.”