By Our Staff
WebEngage, a retention operating system, announced its partnership with Liferay Inc., which develops an enterprise level, cloud-powered digital experience platform (DXP), to create a unique customer experience solution. The two organizations will work together to offer a tailored, 360 degree, digital transformation solution to enterprise businesses in India through the joint implementation of WebEngage’s and Liferay’s technologies.
With this partnership, WebEngage has cemented its commitment and focus to the enterprise ecosystem, a segment which has been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack retention operating system is used and recommended by 800+ marketers across the globe.
Commenting on the partnership, Avlesh Singh, Co-Founder and CEO, WebEngage said: “As we partner with Liferay, we are excited to bring together two powerful platforms that share a common goal – helping businesses effectively engage and retain their customers. Our joint effort aims to create a seamless customer engagement experience and enhance customer journey through personalisation and omnichannel engagement. We will enable brands to connect with their audience in a more meaningful and impactful way. Together, we strive to empower enterprises to build deeper relationships with their customers, and achieve their growth and revenue goals.”
Added Manish Gupta, Director for India and SAARC at Liferay: “We are excited to have WebEngage join us in delivering digital solutions to help companies face great challenges such as improving customer experience, streamlining processes and generating revenue. Through this collaboration, we want to provide businesses with the advantage they need to thrive on meeting customers’ expectations.”