MxMIndia

Tag: WebEngage

  • To redefine customer engagement

    Mirum & WebEngage enter a partnership

    By Our Staff

     

    Mirum India, a Wunderman Thompson (soon VML) company, and WebEngage, a full stack retention operating system, have joined forces.

     

    The collaboration is set to bring together Mirum’s experience and expertise in MarTech and WebEngage’s marketing automation platform.

     

    Commenting on the partnership, Mihir Karkare, EVP, Mirum India, said: “This is a significant partnership for both Mirum and WebEngage as we are two best-in-class players working towards delivering value to our customers. The strong synergy of WebEngage’s robust platform with our expertise in delivering MarTech projects will surely create a more holistic approach to delivering a top-tier customer engagement      solution, enabling our clients to achieve even greater success. We have just begun, and I am happy to share we already have some great wins on the way.”

     

    Added Apoorv Sood, Vice President Of Global Business Development and Partnerships, WebEngage: “The digital era has reshaped the way businesses operate and embracing digital transformation is no longer an option but a necessity. Brands need to constantly reinvent their engagement strategies, whether it involves better understanding their customers, enhancing engagement models or deployment of personalised user experiences. In line with our core philosophy of Simplifying Customer Engagement and Retention for brands, we are proud to announce this full stack solution under one roof in partnership with Mirum India. Clients of both WebEngage and Mirum, as well as brands looking to stay ahead of the curve will benefit from this solution.”

     

  • To provide digital transformation and customer engagement solutions to enterprises

    WebEngage and Liferay enter a strategic partnership

    By Our Staff

     

    WebEngage, a retention operating system, announced its partnership with Liferay Inc., which develops an enterprise level, cloud-powered digital experience platform (DXP), to create a unique customer experience solution. The two organizations will work together to offer a tailored, 360 degree, digital transformation solution to enterprise businesses in India through the joint implementation of WebEngage’s and Liferay’s technologies.

     

    With this partnership, WebEngage has cemented its commitment and focus to the enterprise ecosystem, a segment which has been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack retention operating system is used and recommended by 800+ marketers across the globe.

     

    Commenting on the partnership, Avlesh Singh, Co-Founder and CEO, WebEngage said: “As we partner with Liferay, we are excited to bring together two powerful platforms that share a common goal – helping businesses effectively engage and retain their customers. Our joint effort aims to create a seamless customer engagement experience and enhance customer journey through personalisation and omnichannel engagement. We will enable brands to connect with their audience in a more meaningful and impactful way. Together, we strive to empower enterprises to build deeper relationships with their customers, and achieve their growth and revenue goals.”

     

    Added Manish Gupta, Director for India and SAARC at Liferay: “We are excited to have WebEngage join us in delivering digital solutions to help companies face great challenges such as improving customer experience, streamlining processes and generating revenue. Through this collaboration, we want to provide businesses with the advantage they need to thrive on meeting customers’ expectations.”