By Our Staff
MYK Laticrete, a manufacturer of tile and stone installation products and adhesives, has roped in cricketer MS Dhoni as its national brand ambassador. The company has also rolled out an integrated marketing campaign across multiple channels with Dhoni featuring in various endorsements and initiatives. The TVC has been conceptualised by Associated Advertising.
Said Murali Yadama, Managing Director, MYK Laticrete: “It’s absolutely fantastic to have an internationally recognised and esteemed sports person such as MS Dhoni as part of MYK Laticrete family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK Laticrete to continue to share our vision with more people than ever before. For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”