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Tag: MYK Laticrete

  • Will feature in an integrated marketing campaign across multiple channels

    Dhoni is brand ambassador of MYK Laticrete tile adhesive

    By Our Staff

     

    MYK Laticrete, a manufacturer of tile and stone installation products and adhesives, has roped in cricketer MS Dhoni as its national brand ambassador. The company has also rolled out an integrated marketing campaign across multiple channels with Dhoni featuring in various endorsements and initiatives. The TVC has been conceptualised by Associated Advertising.

     

    Said Murali Yadama, Managing Director, MYK Laticrete: “It’s absolutely fantastic to have an internationally recognised and esteemed sports person such as MS Dhoni as part of MYK Laticrete family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK Laticrete to continue to share our vision with more people than ever before. For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”

     

  • Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category

    Associated Advertising starts the year with 6 awards at the PRCI Global Conclave

    By A Correspondent

     

    Building on their success at last year’s PRCI Awards for excellence in corporate communications, Associated Advertising, one of India’s largest independent advertising agencies, walked away with six awards  in 2012.

     

    This year Associated Advertising received a PRCI Golden Award for their television commercial for Apollo Hospital, a Silver Award for their corporate advertising campaign for Apollo Neurosciences, a Silver Award for the corporate diary designed for Andhra Pradesh Tourism, a Bronze Award for their corporate television commercial for Apollo Hospital, a Bronze award for the table calendar designed for MYK Laticrete, and the 2nd runner up award in the overall category.

     

    Pleased at his agency’s performance, Hemant Agarwal, Managing Director of Associated Advertising said: “We have started the new year with a bang and will stay committed to our endeavour of providing the most strategic and cutting edge solutions to our clients across the country.”

     

    The agency’s director Adetya Agarwal added: “At Associated, we have always approached every client communication, no matter how big or small, with complete passion and the range of categories in which we have been awarded is a testament to that commitment.”

     

    The agency’s National Creative Director, Manish Dodani, and the agency’s Film Head/ Director Vikram Agarwal, represented and, received the awards on behalf of Associated Advertising at the PRCI Global Conclave 2012 held at Mumbai.