MxMIndia

Tag: MS Dhoni

  • Featuring brand ambassador MS Dhoni

    Single.Id unveils its latest campaign

    Single.id, a cross-reward-programme-identifier for every payment card, operated by Enigmatic Smile, has rolled out its latest campaign featuring its brand ambassador Mahendra Singh Dhoni.

    Said Bish Smeir, CEO of Enigmatic Smile: “We’ve upped the ante this year and  doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle. Through this campaign,  we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”

  • The attempt is to strike a chord with farmers across the country

    Dhoni launches brand Inera

    Inera, agri-inputs brand, has unveils its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring cricketer MS Dhoni.

    Said Ravi Banka, Founder and CEO of Eggfirtst, the agency behind the campaign:: “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”

  • Created by FCB Interface

    Dhoni features in new TVC of Swaraj Tractors

    Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, has unveiled a new campaign starring brand ambassador, MS Dhoni. The new TVC has been created by FCB Interface for Swaraj and will is now available in various regional languages.

    Notes a communique: “The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.”

  • Highlights vision to go beyond cure and enable healthier living for individuals

    Dhoni signs campaign with Emcure

    Emcure Pharmaceuticals has unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.

    Speaking on the occasion, Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, said: “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavour to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”

     

  • Dons 3 avatars – pilot, darbaan and a traveller – for the new ad film

    Cleartrip ad with MSD

    Cleartrip, the online travel company now part of Flipkart, has a got a new brand ambassador for their latest ad film – Mahendra Singh Dhoni. Well, we know that. Now, the all-new endorser is starring in the travel site’s ads – donning three avatars – pilot, security person and a traveller. We are referring to MS Dhoni of course.

    Said Prahlad Krishnamurthi, Chief Business Officer,  Cleartrip: “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”

  • As Brand Ambassador

    MS Dhoni partners with State Bank

    By Our Staff

     

    The State Bank of India (SBI) has announced Mahendra Singh Dhoni as the bank’s official Brand Ambassador. Dhoni, will play a key role in various marketing and promotional campaigns of SBI.

     

    On the occasion, Dinesh Khara, Chairman, SBI said: “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

     

  • Unveils new range of tractors

    MS Dhoni brand ambassador for Swaraj Tractors

    By Our Staff

     

    Swaraj Tractors of the Mahindra Group released its new TV commercial (TVC), featuring Brand Ambassador, MS Dhoni.

     

    The ‘Naya Swaraj’ campaign coincides with the introduction of a new range of Swaraj tractors, which marks a transformative leap in the brand’s approach towards holistic solutions.

     

    Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd. said: “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honor for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.”

     

  • Virat Kohli trumps MS Dhoni in IPL 2023 social chatter

    Interactive Avenues releases IPL 2023 Social Media Listening Report

    By Our Staff

     

    Interactive Avenues, the full-service digital agency and the digital arm of IPG Mediabrands India, has launched “IPL 2023: Unveiling the Roar”, a social media listening report with unique insights into the digital conversation landscape surrounding the IPL 2023 season. The report, based on data gathered from online platforms, analyses the social media buzz generated by IPL 2023.

     

    Said Shantanu Sirohi, COO, Interactive Avenues:  “We are thrilled to present the findings of our report ‘IPL 2023: Unveiling the Roar.’ The social media buzz surrounding the tournament was truly remarkable, with player controversies and emerging talent capturing the hearts and attention of fans. This report offers valuable insights into the power of social media in shaping the narrative of IPL 2023, highlighting the immense popularity of players like Virat Kohli and the impact of strategic partnerships. It is a testament to the ever-growing influence of digital platforms in the world of sports and entertainment.”

    Here are some key findings and highlights from the report:

     

    Player Popularity:

    • Virat Kohli emerged as the most popular player, with 7 million social media mentions across IPL 2023. Despite Royal Challengers Bangalore’s defeat by Gujarat Titans in the final league game, Kohli outperformed MS Dhoni on social media, who garnered 6 million mentions.
    • Kohli generated more brand-related chatter than the next 9 players combined, showcasing his significant influence and engagement on social platforms.

     

    Liked and Disliked Moments:

    • Rinku Singh’s historic match-winning knock against Gujarat Titans received the highest number of social media likes.
    • Kohli’s controversial argument with Gautam Gambhir and Naveen-ul-Haq generated the most mentions (270K) and engagement (4 million).
    • Rohit Sharma’s dismissal due to poor performance against Royal Challengers Bangalore drove engagement to the tune of 2 million, making it another highly talked-about moment.

     

    Emerging Players in the Spotlight:

    • Rinku Singh topped the charts among emerging players with 940K mentions, followed by Yashashvi Jaiswal (250K mentions) and Tilak Verma (190K mentions).

     

    Social Media Buzz and Team Mentions:

    • The tournament and franchises sparked a whopping 42 million mentions on social media.
    • Chennai Super Kings topped the roster with 7.6 million mentions, emerging as the most talked-about team.

     

    Impact of Partnerships and CSR Initiatives:

    • IPL-based partnerships played a significant role in driving brand perception on social media.
    • Gaming was the leading category with 120K mentions, followed by Media with 70K mentions.
    • Puma’s ‘Go Green’ campaign in collaboration with Royal Challengers Bangalore garnered 67.2K mentions and drove engagement of more than 1 million.

     

  • The TVC features the cricketer doing a hook step to the tune of 'Orient BLDC Ghoomega, Toh India Jhoomega'

    MS Dhoni shakes a leg Orient fans

    By Our Staff

     

    Orient Electric Limited has launched a new TVC featuring brand ambassador MS Dhoni to promote its BLDC range of fans.

     

    Said Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric: “At Orient, we have been at the forefront of developing and promoting products and solutions that are good for our consumers and for the environment. Our wide range of BEE 5-star rated BLDC fans that provide up to 50% saving on electricity bills without compromising on air delivery and aesthetics is a step in that direction. We have great confidence in the potential of BLDC fans as the future of the industry which has been beautifully captured in our new campaign ‘’Orient BLDC Ghoomega, Toh India Jhoomega’. It is an earnest effort from our side at encouraging the entire country to switch to and groove to the benefits of BLDC fans. And with MS Dhoni adding his unparalleled charisma and charm to the campaign with his helicopter shot styled hook step, this film is certainly a treat for the eyes. I am sure this will grab viewers’ attention and create a lot of excitement about Orient BLDC fans.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “There’s no better feeling than when you switch on a fan and that cool, calming breeze hits you in the face. And for Orient’s new campaign, we made good on this insight. The brief was clear from the beginning. In a market where every competitor is talking about the functionality of BLDC fans, how can Orient stand out? For a brand that has a rich legacy and has always been known for innovation, something simple just wouldn’t cut it. We had to establish Orient as a leader in the category. So, we decided to capture that joyous moment when you switch on a fan and marry it with a catchy, energetic jingle. Taking a page from MSD’s book, we devised an elegant dance hook and created a TVC which had MSD breaking into a dance for the first-time-ever in a commercial. In the process, we managed to capture the pulse of the country while ensuring that Orient becomes synonymous with the BLDC category.”

     

  • Will feature in an integrated marketing campaign across multiple channels

    Dhoni is brand ambassador of MYK Laticrete tile adhesive

    By Our Staff

     

    MYK Laticrete, a manufacturer of tile and stone installation products and adhesives, has roped in cricketer MS Dhoni as its national brand ambassador. The company has also rolled out an integrated marketing campaign across multiple channels with Dhoni featuring in various endorsements and initiatives. The TVC has been conceptualised by Associated Advertising.

     

    Said Murali Yadama, Managing Director, MYK Laticrete: “It’s absolutely fantastic to have an internationally recognised and esteemed sports person such as MS Dhoni as part of MYK Laticrete family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK Laticrete to continue to share our vision with more people than ever before. For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”

     

  • Will be the face of all its branding initiatives

    Dhoni to promote Navi financial services

    By Our Staff

     

    Sachin Bansal-backed Navi financial services company has appointed MS Dhoni as its brand ambassador. Dhoni will be the face of Navi’s branding initiatives. The company recently launched its first campaign to promote its various financial services.

     

    Sachin Bansal, Co-Founder, Navi Group said: “We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family. He personifies trust, ambition, and dedication – qualities that resonate powerfully with Navi and all we stand for, making him the ideal brand ambassador. Associating with him, in my opinion, would greatly enhance the value of our brand and forward our mission to provide every Indian with simple, affordable, and reliable financial services.”

     

  • It's the next leg of the association’s mutual fund investor education campaign

    AMFI campaign with Sachin & Dhoni

    By Our  Staff

     

    The Association of Mutual Funds in India (AMFI) launched the next leg of its mutual fund investor education campaign featuring cricketers Sachin Tendulkar and MS Dhoni.

     

    Said AMFI Chairman Mr. A. Balasubramanian: “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds route, investors will be able to capitalise on India’s growth story.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “If you want to achieve long term financial goals like your child’s future or your own retirement, Mutual Funds ke maidaan mein utarna padega” is what the two cricketing legends convey to the fence-sitters. SIP in mutual funds is the ideal route for retail investors to participate in the India growth story and create wealth over the long term”

     

    https://www.facebook.com/MSDhoni/videos/5990539517646740/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C