By A Correspondent
With Kerala’s biggest festive season around the corner, Mathrubhumi has kicked off its ‘Super 10 Panchayat Utsav’ season 3 initiative. The road-show is a 15-day Onam initiative reaching out in selected 120 Gram panchayats across Kerala and is expected to reach out to 1 lakh rural crowd.
Speaking on this occasion, MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said: “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show.”