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Tag: Mathrubhumi Group

  • She will report to Managing Director M V Shreyams Kumar

    Mathrubhumi appoints Devika SK as VP-Operations

    By Our Staff

     

    The Mathrubhumi group has appoint Devika Shreyams Kumar as Vice President – Operations. She will be reporting to M V Shreyams Kumar, Managing Director  of the company. Devika SK will be responsible to aid and assist in various operations of the company and work closely with all corporate heads viz,  Circulation, Advertisement, Production, IT, Commercial, Finance, HR, Club FM, Public Relations, Brand Communications, Digital, Mathrubhumi News Television Channel and Mathrubhumi Books.

     

    Speaking about the development, M V Shreyams Kumar said: ” We are delighted to onboard Devika SK to spreadhead the Mathrubhumi team, she will be instrumental in defining the next phase of the group’s evolution in the present media landscape”.

     

     

  • A 16-page tabloid was titled "Kutty Mathrubhumi"

    Mathrubhumi creates tabloid for Children’s Day

    By Our Staff

     

    Mathrubhumi group celebrated Children’s Day with the publication of 16-page tabloid “Kutty Mathrubhumi”  distributed with the main newspaper.

     

    Commenting on the association with  Kutty Mathrubhumi,  Satish N S, Senior Vice President, Haier Appliances India, said: “The concept perfectly sat at the epicentre of our efforts in creating beautiful homes. The association got further accentuated with our contest. The feedback has been satisfying. Team at Mathrubhumi is focused on client delight. Hence doing business with them is always a pleasure.  We wish them the very best.”

     

    Speaking about the initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group added: “From the encouraging reviews we have been receiving it is well evident that Kutty Mathrubhumi has been very well appreciated by both the children as well as their parents.  At Mathrubhumi we are committed to providing value to our readers and our advertisers.  There’s a myth that newspaper readership is moving to digital. We believe at least in the context of Kerala this will remain a myth for many more years to come, purely going by the impact our stories are creating. In the last three weeks alone, three of our stories and the public appreciation/participation around the same resulted in very tangible actions.  We remain grateful to our readers and our advertisers.”

     

     

  • With Cinema Katha, listeners meet top directors to co-create audio cinemas

    Club FM weaves new campaign

    By Our Staff

     

    Club FM has launche Cinema Katha, a distinctive way of story creation, orchestrated by three famous film directors. A week is dedicated to each of the directors. The final audio cinema, curated by each of the directors will be around 20 minutes’ long and will feature a mix of Club FM voice artists and selected listeners. It will be launched in Club FM and our digital/social assets.

    Said M V Shreyams Kumar, Managing Director, Mathrubhumi Group: “We have disrupted the radio space in Kerala. As the No.1 station, it was the most daring act of a complete transformation. We were more than sure our listeners would receive it well as we did nothing other than putting them at the center of our framework. Cinema Katha is yet another challenger initiative from us. We are delighted that Pulsar NS200 saw the merit in the lead association with the property, along with other clients. We also have immense satisfaction that our audience has received this initiative too with open arms.”

  • Fans have fun as actor Tovino Thomas sports new logo

    Club FM gets new identity

    By Our Staff

     

    On January 18, Club FM, Kerala’s No. 1 FM station embarked on a new journey – a new brand identity and a new way in which the RJs will be engaging listeners.

     

    The launch began with a teaser on January 17 evening when Club FM brand ambassador and Malayalam actor Tovino Thomas, changed his social media profile picture to the “U” in the brand’s new logo which made his fans go crazy trying to figure out what this was about.

     

    Speaking about the change, Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group said: “This was a much deliberated attempt internally.  Club FM reached break-even in its second year of operation, perhaps unheard of in the Radio business.  The 13 long years have been nothing less than an absolutely amazing journey.  The question was why one would want to disrupt something that’s already doing well and staying in the No.1 position.  We didn’t have to go too far for the answers.  What we have been experiencing in the last one year has been unpresented.  There’s no status-quo any longer.  Our teams have been interpreting various signals on the music preference of our listeners, including their media consumption patterns and we decided to change ourselves proactively before those signals become a trend and we are forced to change.  As a company we have embarked on various transformation projects in the last few months with the view to be relevant to the 3 generations of readers, viewers and listeners we are connected with.  I would like to take this opportunity to congratulate and wish the entire Club FM team the very best and also express my gratitude to all our advertisers”

     

     

  • It talks about the “media market realities” in Kerala

    Mathrubhumi Group unveils new campaign focused on ‘real media scene’ in Kerala

    By A Correspondent

     

    Through this campaign, the brand has launched a new limited-edition friendship pack

    The Mathrubhumi group has unveiled a new campaign talking about the media market realities in Kerala, which are not usually unearthed by clients and media agencies unless they probe further.

     

    Speaking about the campaign, M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said: “Kerala is predominantly a print market. No advertiser looking at covering Kerala can just do that with one newspaper.  We felt this campaign will be in the interest of media planners and clients whose focus will largely become bottom line in the new normal and therefore this will also help them take a re look at the media selection process, which currently is perhaps happening based on the top line readership numbers.  The campaign is already opening doors for us for interesting client conversations”

     

     

  • TRD = Television, Radio and Digital

    Mathrubhumi elevates Naveen Sreenivasan to Head, Media Solutions – TRD

    By A Correspondent

     

    Naveen Sreenivasan

    The Mathrubhumi group has elevated Naveen Sreenivisan as Head, Media Solutions – TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions of Mathrubhumi News Television Channel, Kappa TV, Club FM, and Mathrubhumi Digital.

     

    Commenting on his new role, Sreenivasan said: “I am really excited to take on this responsibility. While the situation is challenging, we have a great team which is geared up to face it head on. Further, as a media group, we have always deeply connected with the social fabric of Kerala and have enjoyed the trust of Malayalees, which will help us in being the partner of choice for brands; for marketing/media solutions in Kerala.”

     

    An IIM Lucknow alumnus, Sreenivasan was heading as a Cluster Head Sales for Mathrubhumi daily and will report to M V Shreyams Kumar, Managing Director for Mathrubhumi Group.

     

     

  • Shreyams Kumar also dons the roles of Kerala Regional Committee Chairman of Indian Newspaper Society

    M V Shreyams Kumar wins Rajya Sabha bypoll in Kerala

    By A Correspondent

     

    M V Shreyams Kumar, Managing Director,  Mathrubhumi Group sailed to victory in the bypoll held for one vacant Rajya Sabha seat from Kerala.

     

    A two-time legislator, Shreyams Kumar won the Rajya Sabha seat held by his late father, MP Veerendra Kumar. The death of the 84-year-old media baron on May 28 had necessitated the bypoll.

     

    Shreyams Kumar also dons the roles of Kerala Regional Committee Chairman of Indian Newspaper Society,Vice President of News Broadcasters Association and Global Vice President of International Advertising Association.

     

     

  • It will keep brand manager and media planners engaged all the way till Christmas

    Mathrubhumi unveils Christmas-themed ad campaign

    By A Correspondent

     

    Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.

     

    Speaking about the campaign MV Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said: “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how Mathrubhumi as a group can deliver results in line with the festive objectives of clients.”

     

    Added Francis Thomas, Creative Director, Maitri Advertising Works: “This Christmas, we didn’t want to just talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to actually experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign’s use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to over the course of the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house.”

     

     

  • This year the event will be held on December 21 and 22, 2019 at the Grand Hyaat Kochi, Bolgatty

    Kochi to host Mathrubhumi luxe show

    By A Correspondent

     

    The third edition of Mathrubhumi’s luxury show is back and has been renamed as Mathrubhumi Luxury and Design 2019.

     

    This year the event will be held on December 21 and 22, 2019 at the Grand Hyaat Kochi, Bolgatty.

     

    Said Kamal Krishnan PS, National Head, Integrated Media Solutions, The Mathrubhumi Group: “Kerala is one of the fastest growing emerging markets for Luxury brands. This is well known to the luxury automobile brands like BMW, Lexus, Porsche as Kerala is one of the highest performing markets for them. The high net worth and luxury consumers of Kerala, today travel outside the state or abroad to indulge with various luxury brands and experiences. Mathrubhumi Luxury & Design aims to bridge this gap by creating a marketplace for many more luxury brands across categories and Keralites who indulge in these to meet under the same roof in Kerala.”

     

     

  • He has also worked as Resident Editor in Asianet News, Deccan Chronicle and Times of India

    Manoj K Das appointed editor of Mathrubhumi

    By A Correspondent

     

    Manoj K Das

    Manoj K Das has joined the Mathrubhumi Group of publications as Mathrubhumi Editor. In his previous stint, he was working, as the Resident editor of Times of India, Kerala.

     

    Das hails from Kanganzha in Kottayam. In 1994, he joined the New Indian Express and was later appointed as Kochi Bureau Chief, Deputy Resident Editor and as Resident Editor. He has also worked as Resident Editor in Asianet News, Deccan Chronicle and Times of India.

     

     

  • The road-show is a 15-day Onam initiative reaching out in selected 120 Gram panchayats

    Mathrubhumi launches Season 3 of Super 10 Panchayat Utsav

    By A Correspondent

     

    With Kerala’s biggest festive season around the corner, Mathrubhumi has kicked off its ‘Super 10 Panchayat Utsav’ season 3 initiative. The road-show is a 15-day Onam initiative reaching out in selected 120 Gram panchayats across Kerala and is expected to reach out to 1 lakh rural crowd.

     

    Speaking on this occasion, MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said: “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show.”

     

     

  • Brand thinker and practitioner Harish Bijoor is the keynote speaker

    Mathrubhumi to host Kerala 2.0 Conclave

    By A Correspondent

     

    Mathrubhumi Group will be hosting the Kerala 2.0 Conclave on Consumer Durables, Kitchen Appliances and Mobile Phones today (July 17, 2019) at Grand Hyatt Convention Centre, Kochi.

     

    Brand thinker and practitioner Harish Bijoor is the keynote speaker at the Conclave and will be speaking on ‘To market to market, to buy a fat market share’ followed by panel discussions on consumer durables, kitchen appliances and mobile phones.

     

    Said MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “The Mathrubhumi conclave will offer sparkling insights and discussions on driving business growth for a fabulous upcoming Onam season. An illustrious list of names comprising managing directors, CEOs and CMOs of various national and international brands would be participating in the event”.