Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.
Speaking about the campaign MV Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said: “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how Mathrubhumi as a group can deliver results in line with the festive objectives of clients.”
Added Francis Thomas, Creative Director, Maitri Advertising Works: “This Christmas, we didn’t want to just talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to actually experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign’s use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to over the course of the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house.”
With Kerala’s biggest festive season around the corner, Mathrubhumi has kicked off its ‘Super 10 Panchayat Utsav’ season 3 initiative. The road-show is a 15-day Onam initiative reaching out in selected 120 Gram panchayats across Kerala and is expected to reach out to 1 lakh rural crowd.
Speaking on this occasion, MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said: “Every brand across the globe consider festivals as the bestselling time in the lifecycle of their business, onam being one of the biggest festival of Kerala has witnessed maximum sales for any brand provided the brand is able to communicate their offerings to them. This initiative is very unique in its way of its objective and something which has not been done so far by any, we hope we can deliver the best brand connect to all the 10 brands associated with us for this road show.”
Mathrubhumi Group will be hosting the Kerala 2.0 Conclave on Consumer Durables, Kitchen Appliances and Mobile Phones today (July 17, 2019) at Grand Hyatt Convention Centre, Kochi.
Brand thinker and practitioner Harish Bijoor is the keynote speaker at the Conclave and will be speaking on ‘To market to market, to buy a fat market share’ followed by panel discussions on consumer durables, kitchen appliances and mobile phones.
Said MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “The Mathrubhumi conclave will offer sparkling insights and discussions on driving business growth for a fabulous upcoming Onam season. An illustrious list of names comprising managing directors, CEOs and CMOs of various national and international brands would be participating in the event”.
The India Chapter of International Advertising Association (IAA) presented its fourth edition of the IndIAA Awards in Mumbai on August 31.
Said Ramesh Narayan, President IAA India Chapter:  “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winnersâ€.
Added Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India:“It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they createdâ€.
Said Pradeep Guha, Chairman IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the sensesâ€.
MV Shreyams Kumar, Joint MD, Mathrubhumi which was presenting sponsor or the event, requested all to donate generously to revive Kerala – God’s own country. He said: “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we canâ€
A soft launch of the book ‘The Gutenberg Galaxy’, a collector’s item on case studies in print advertising was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnaniand Suresh Narayanan.
Club FM 94.3 has bagged a gold award at New York Festivals International Radio Program Awards.
The radio network won a Gold for its campaign “Kuzhi Map†(pot-holes map) under Public Service announcement promotion and two finalist certificates for Vinodinde Prathikaram (Vinod’s revenge) under Craft and Dim Light under Public Service Announcement Promotion categories.
Said MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Group: “For Club FM to be honoured with a gold award amidst wide international competition is truly an honour. The win is a testament not only to the collective output of our radio stations but also to the broad appeal and quality of our programming. This is extremely important to us as a private service broadcaster.â€
Veteran journalist and Chairman and Editor-in-Chief of India TV Rajat Sharma was elected President of the News Broadcasters Association for 2017-18. This happened at the NBA Board Meeting soon after the 10th Annual General Meeting (AGM). Sharma was also President of the NBA from 2014 to 2016. Last year, ABP News Network MD and CEO Ashok Venkatramani was elected President and later India Today Group CEO Ashish Bagga took on that role. Both Venkatramani and Bagga quit their respective organisations while being President.
MV Shreyams KumarAnurradha Prasad
Meanwhile, MV Shreyams Kumar, Joint Managing Director, Mathrubhumi Printing & Publishing has been elected Vice President and Anurradha Prasad, Chairperson-cum-Managing Director, News24 Broadcast India Ltd is the Honorary Treasurer.
Said Sharma in a statement: “I thank all members for electing me as the President of the NBA. As President, I hereby take the opportunity to reassure members that we shall walk together in bringing in more credibility and independence to the news broadcasting industry.I shall put in my best efforts to make the fraternity more accepting of our contemporaries, striving for healthy competition.â€
Other members of the NBA Board are: M.K. Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd, K.V.L. Narayan Rao, Group CEO & Executive Vice Chairperson NDTV Group, Rahul Joshi, CEO News & Group Editor-in-Charge, TV18 Broadcast Ltd, Rajiv Singh, Executive Director & COO – Zee Media Corporation Ltd, Avinash Pandey, Chief Operating Officer - ABP News Network Pvt. Ltd and I Venkat, Director, Eenadu Television Pvt. Ltd.
In most industry associations, unless there is a very specific reason for the move, it’s the Vice President who takes on the President’s role in the next election. Interestingly, MK Anand was Vice President for 2016-17 and was likely to have taken over as President, so the move to elect Sharma is noteworthy.
Sharma, it was rumoured, was unhappy with the earlier dispensation of the NBA and had in fact even skipped some Board meetings. A few months back, the NBA had advised its members in the English news space to opt out of the BARC ratings if they felt aggrieved by the BARC decision to publish the Republic TV numbers despite requests to BARC to not publish it. At that juncture, MxMIndia believed that the NBA took an incorrect decision and we wondered why the various NBA Board members who had no direct interest in English news television didn’t object to the NBA advisory. We later learned that Sharma and a few others were not party to the NBA decision, so perhaps our original comment was unfair on him.
Rajat Sharma and his team of officebearers of the NBA have a job on hand, given the way the business has been growing. Here’s a partial list of tasks before them:
Landing Page and Dual LCNs: While there has been a settlement on the dual LCN issue, many channels have invested big monies on netting better viewership thanks to deals on landing pages. It is important to have an NBA policy on the issue and a very clear advisory needs to be issued in this regard
Self-Regulation on News Channels: While each channel can have its own editorial policy and it should be free to align itself with a political formation or ideology, the role of the self-regulator becomes critical, as very often guests on shows feel truly aggrieved because they are damned on live nightly news
BARC numbers: There has been some discussion whether the weekly ratings issued by BARC should be made more infrequent – perhaps fortnight or even monthly as the sample size of news television-watchers is very low
Given that the stakes are very high for every channel, it’s important that efforts are taken for the greater common good of the fraternity. Employee welfare and safety of journalists is critical.
The biggest threat to news television is from digital. News videos are now freely accessed on the Web, via apps and even on Twitter and Facebook. Sharma and his team need to look at integrating their broadcast and digital operations to work together and forge ahead.
Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.
With Kerala’s biggest festive season around the corner, Mathrubhumi has kicked off its ‘Super 10 Panchayat Utsav’ season 3 initiative. The road-show is a 15-day Onam initiative reaching out in selected 120 Gram panchayats across Kerala and is expected to reach out to 1 lakh rural crowd.
Club FM 94.3 has bagged a gold award at New York Festivals International Radio Program Awards.
