By A Correspondent
Voting is not taken seriously enough in India. ACC, along with 82.5 Communications, have created a digital video to make a difference.
Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer: “The film was meant to inspire and convince the general population that every vote counts and it has the power to change the future.”
Added Ashish Prasad – Chief Marketing Officer, ACC: “Our brand philosophy is to inspire people to do extraordinary things and become a driving force in creating a confident future for our nation. Through this film we wanted to encourage them to do some kamaal by casting their vote.”