ACC and Ambuja Cements, the cement and building material companies of the Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the wrestling superstar – the Great Khali, respectively.
Said Ajay Kapur, CEO, Cement Business, said: “We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time.”
Construction major ACC Limited has rolled out a new digital-first campaign for its product – Gold Water Shield, a water-repellent cement. It has been conceived by 82.5 Communications.
Speaking about the Gold Water Shield campaign, Ashish Prasad, Chief Marketing Officer and Strategic Initiatives, ACC Limited, said: “ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.”
Sumanto Chattopadhyay
Added Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.”
Said Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “ACC is a pioneer in cement manufacturers in the country. And with Gold Water Shield, they’ve introduced yet another extremely relevant offering for Indian consumers looking to avoid leakage problems,
Kapil Arora
right from the time of construction. We’ve seen the product in action ourselves and also spoke to consumers who had used it and now swear by it. That’s where the inspiration of the un-ad came from. No drama. Only delivery. With ACC Gold Water Shield.”
Voting is not taken seriously enough in India. ACC, along with 82.5 Communications, have created a digital video to make a difference.
Sumanto ChattopadhyayAshish Prasad
Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer: “The film was meant to inspire and convince the general population that every vote counts and it has the power to change the future.”
Added Ashish Prasad – Chief Marketing Officer, ACC: “Our brand philosophy is to inspire people to do extraordinary things and become a driving force in creating a confident future for our nation. Through this film we wanted to encourage them to do some kamaal by casting their vote.”
