By A Correspondent
Jaipur-based Bella Casa has roped in actor Jacqueline Fernandez as its brand ambassador for a two-year period.
Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said: “The bed linen market in India is pegged at around INR 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.â€