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Tag: Jacqueline Fernandez

  • Features brand ambassadors comedian Zakir Khan and actor Jacqueline Fernandez

    Laqshya launches OOH campaign for Roadster Life

    Laqshya Media Group has rolled out an OOH campaign for The Roadster Life Co., a fashion and lifestyle brand available on Myntra. The campaign ‘Trends with Benefits’ features brand ambassadors, stand-up comedian Zakir Khan and actress Jacqueline Fernandez.

    Said Amarjeet Hudda, COO of Laqshya Media Limited: “We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand’s attention and drove significant sales growth.”

  • Breaks gender stereotype

    Jacqueline roped in as first female ambassador for men’s innerwear

    By Our Staff

     

    Lux innerwear manufacturers has roped in Jacqueline Fernandez to promote products of Lux Cozi, the first of its kind by any men’s innerwear brand. The brand has launched a new TVC campaign ‘Yeh Nahi Toh Kuch Nahi’ which has been created by Yellow Beetle Films and directed by Gauri Shinde.

     

    Ashok Kumar Todi, Chairman, Lux Industries, said: “This is the first time, a men’s hosiery brand has engaged with a women celebrity for promoting its products. As an innovative & consumer driven brand, we have always tried to meet the consumer demand by choosing our main protagonists based on their connection and pull with our target consumers. This time too, it’s no exception. We hope this will take the brand to newer heights and create a deeper connection with its discerning consumers.”

     

    Deven Munjal, Yellow Beetle Films, added: “While we wanted the ad to be personal and playful in accordance with the story, the biggest challenge was creating a clutter-breaking campaign with Jacqueline being featured in the men’s innerwear category. Many women in our country shop for innerwear for the men in their households and that inspired us to build in the narrative & write the story. The pairing with Jacqueline at the helm is ideal and we had a great time in creating and writing this. We anticipate that everyone will enjoy watching the TVC as much as enjoyed making it.”

     

    Lux Industries has always been proactive in adopting newer production methods, developing innovative products, and extending out to the right audience through first-of-their-kind branding and promotional activities. Its strong brand portfolio of 15 brands and customer-centric approach has helped the brand to expand its visibility and create strong brand equity across 47 countries. The company intends to go big in the entire south Indian market and has seen consistent growth of 20% year on year. The company is expanding and ready to meet the increased demand, with the upcoming peak summer season in mind.

     

  • To appear in a new Digital Video Commercial

    Jacqueline F to be face of Lotus Herbals Safe Sun

    By Our Staff

     

    Lotus Herbals natural beauty care company has appointed  Jacqueline Fernandez as the brand ambassador for its Safe Sun brand protection products. As the face of the brand, the actor will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms.

     

    Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are thrilled about the launch of Safe Sun Vitamin C Matte Gel SPF 50, a new addition to our assortment of high-quality sun protection products. As the market leader in the sun protection category, we continue to innovate and bring cutting edge products that are scientifically researched and crafted with natural actives. We are glad to extend our association with Jacqueline for our Safe Sun brand since she truly embodies the spirit and ethos of Lotus.”

     

  • It’s titled ‘Go Glow Girls’

    Jacqueline Fernandez stars in Lotus Whiteglow campaign

    By Our Staff

    Beauty brand Lotus Herbals has launches a nationwide hunt through a high decibel social media campaign “Go Glow Girls” for its flagship brand “Lotus WhiteGlow”. The campaign features brand ambassador Jacqueline Fernandez and features a month-long contest commencing today (April 1) that will be showcased on all Lotus Herbals social media platforms.

    Commenting on the campaign, Nitin Passi, Joint Managing Director, Lotus Herbals said: “This is the first time that we are embarking on a nationwide hunt to discover new talent who will be the social faces of the brand. With this campaign we aim to break through the clutter and engage directly with millennials, who form a large part of our consumer base. Miss Universe Sri Lanka and brand ambassador for Lotus WhiteGlow, Jacqueline Fernandez says, “This is a fun peppy campaign and it’s wonderful that Lotus WhiteGlow is creating a platform where budding talent can showcase their creative skills. It’s a perfect medium to connect with young aspirational women and I am really looking forward to seeing the new Glow Girls”.

     

     

  • The campaign appeals to women who lead active lives

    Casio India launches Baby-G’s new #QuitTheComfortZone campaign

    By A Correspondent

     

    Casio India has announced a new campaign for its Baby-G range of watches with actress and brand ambassador Jacqueline Fernandez.

     

    Speaking on the announcement of the new campaign, Kulbhushan Seth, Vice-President, Casio India said: “We are excited to launch our new campaign #QuitTheComfortZone that encourages women to wear their attitude on their sleeve. The modern woman is bold and unafraid to shed their inhibitions. Jacqueline Fernandez is an aspiration for every millennial and modern-day woman, her style appeal being fluid and contemporary is definitely going to enhance the brand value of Baby-G.”

     

     

  • The campaign has been launched across TV, Print and Digital for 60 days

    Van Heusen releases a 60-city media campaign ‘Carry Your World’

    By A Correspondent

     

    Van Heusen has launched a comprehensive `Carry your World’ campaign featuring Bollywood star Jacqueline Fernandez across 60 cities for two months.

     

    Speaking on the campaign Abhay Bahugune, COO, Van Heusen said: “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

     

    Commenting on the video launch Raj Kamble, Founder & CCO, Famous Innovations added: “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

     

     

  • Both actors will endorse portfolio consisting of Magic Moments Music Studio, Magic Moments Remix Music Studio, Magic Moments VERVE Music Studio and Electra Music Studio

    Magic Moments ropes in Jacqueline & Kartik Aaryan for campaign

    By A Correspondent

     

    Magic Moments Music Studio, the premium brand of Radico Khaitan, has launched its new TV campaign recently. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

     

    Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said: “We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personality”.

     

    Added Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications: “There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever”.

     

     

  • The actors will endorse Magic Moments’ entire portfolio

    Magic Moments appoints Jacqueline & Kartik Aaryan as brand ambassadors

    By A Correspondent

     

    Radico Khaitan Limited has appointed Jacqueline Fernandez and Kartik Aaryan as brand ambassadors for its brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments Verve and Electra range as the brand looks to reinforce its position as the category leader.

     

    Managing Director of Radico Khaitan, Abhishek Khaitan, MD, Radico Khaitan said: “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavour with a confident and sparkling personality.”

     

     

  • Jacqueline will be promoting Nova Eyewear’s latest range of lenses

    Jacqueline Fernandez appointed global ambassador for Nova eyewear

    By A Correspondent

     

    Nova Eyewear has introduced Bollywood actor Jacqueline Fernandez as its global brand ambassador. The actor will be promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames internationally.

     

    Said Lalit Gupta, Chief Business Officer of Vision Rx Lab: “We are available across 25 countries worldwide offering a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, powered sunglasses and swimming goggles etc. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Jacqueline is one of the most fashionable Bollywood celebrities, who has not only received immense fame in a short span of time but also has successfully influenced and awed all her fans with her casual yet chic style statement and fit personality.  We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects.”

     

     

  • The association with Jacqueline will allow the brand to enhance its market salience on a pan-India level

    Bella Casa appoints Jacqueline Fernandez as brand ambassador

    By A Correspondent

     

    Jaipur-based Bella Casa has roped in actor Jacqueline Fernandez as its brand ambassador for a two-year period.

     

    Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said: “The bed linen market in India is pegged at around INR 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”

     

     

  • A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures

    RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express

    By A Correspondent

     

    RB has launched the Scholl Velvet Smooth Express Pedi electronic foot file – a global innovation that is set to change the way personal grooming is viewed in India. As part of the launch campaign, a TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures.

     

    Commenting on new campaign for this revolutionary product Nitish Kapoor – Managing Director, RB India said, “Scholl is our leading power-brand in the foot-care segment and the Velvet Smooth Express Pedi is a successful global innovation across Europe and Asian markets. Through our new TV commercial, we have highlighted the challenges faced by new age women today as they lead a hectic lifestyle leaving no time for visiting a salon. We believe this is an excellent solution for women who are looking for a hassle-free, salon-like experience in the comfort of their home. We are extremely happy to have Jacqueline Fernandez as the brand ambassador and are positive that the robust 360 degree marketing campaign across metros and online will help in making this a huge success.”

     

    The TVC, set-up in a pre-fashion show dressing room, revolves around Jacqueline Fernandez and her fleet of professional hair and makeup stylists. Highlighting the proposition of Scholl Velvet Smooth Express Pedi, Jacqueline talks about her belief in the product and its offering of hassle-free foot-care without having to visit a parlour.

     

    Commenting on the TVC, Sohini Dasgupta, Director and Beauty Consultant for the film said, “It is Scholl’s first set of films in India, so it is a huge deal to be associated with it right at the outset. It helped that the product itself was unique, and therefore, conveying its benefits came naturally. Today’s woman is a multi-tasker. Her life is busy. And to top it all, there is severe grooming pressure. Everyone is a mini-celeb. You are constantly being watched, from head to toe. Being well turned out is a must. The film borrows and builds on this insight. With peep toes, open stilettoes and stylish strappies lining up in every women’s shoe rack, well-groomed feet are in style. The Velvet Smooth Express Pedi, which is an electronic foot file that gently buffs dead skin, is a perfect product for all the gorgeous girls out there. Jacqueline herself has gotten totally addicted to it which speak volumes about the product.”

     

  • Deepika and other stars will wear the jewellery in forthcoming action thriller 'Race 2'

    Tanishq enters into fine fashion jewellery with ‘Iva’

    By A Correspondent

     

    Jewellery chain Tanishq has launched ‘Iva’ – a new fashion jewellery line in 18kt gold. Keeping the jewellery line minimalistic and yet contemporary, Iva also marks Tanishq’s entry into the fashion jewellery space. Tanishq has tied up with Tips Industries, producers of action thriller ‘Race 2’, and actresses Deepika Padukone, Jacqueline Fernandez and Ameesha Patel will be seen wearing the Tanishq Iva collection in the movie.

     

    Saumen Bhaumik, Associate Vice President & Regional Business Head-North, Tanishq, said, “We identified the need of the fashion-seeking Indian woman, someone who creates her own rules. There is currently no product offering for this set of consumers and Tanishq seeks to address this need with the Iva fashion line. The Race franchise is the perfect ally for Iva – scoring high on sophistication, cutting-edge design, the latest trends and wide/ popular appeal.”

     

    Speaking at the launch of the new jewellery line, Beate Stenfield, Head of Product Innovation at Tanishq said, “In her quest to be simplistic yet modern, the Indian woman has come a long way. In times of visual overload she seeks the beauty and serenity of a fresh aesthetic in her adornment. While the contemporary woman dabbles with several roles today, she is able to stand out and expresses herself with elegance and simplicity, wherein her accessory becomes a statement.”

     

    The Iva range is available from Rs 20,000 at Tanishq stores across major cities.