MxMIndia

Tag: Bella Casa

  • To be brand ambassador for Jaipur based home furnishings brand

    Shraddha Kapoor to endorse Bella Casa furnishings

    By Our Staff

    Shraddha Kapoor
    Shraddha Kapoor

    Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur based home furnishings brand – Bella Casa. She will also partner with the native homegrown furnishings brand and will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets.

    Said Saurav Gupta, Bella Casa’s CEO: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

     

     

  • The association with Jacqueline will allow the brand to enhance its market salience on a pan-India level

    Bella Casa appoints Jacqueline Fernandez as brand ambassador

    By A Correspondent

     

    Jaipur-based Bella Casa has roped in actor Jacqueline Fernandez as its brand ambassador for a two-year period.

     

    Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said: “The bed linen market in India is pegged at around INR 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”